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PAGE ELEVEN THE OSHAWA DAILY TIMES, SATURDAY, APRIL 25, 1931 lany Engine Improvements Are Result Of The Lon R. 5. McLAUGHLIN CONFIDENT OF ™ ve » i t BUYING RECOVERY IN CANADA LAST HALF OF YEAR : . -- Sees 'Automobile Regarded _ As a Prime Necessity--Re- placements Can Not Be Definitely Deferred COMING YEARS TO | SHOW PROGRESS President, General Motors of Can- ada, Limited T should not like to predict what the motor car production of Canada will be in 1931, but I am confident there will be a buying recovery, which will likely be quite marked in the last half of the year. In this far-flung country the automobile has become, like bread and fuel, a prime necessity, and replacements. cannot be indefinite- ly deferred. For the past year in ... DURING Canada, automobiles have heen wearing out at a rate far exceed- ing Canadian factory production, | and this can mean only one thing, the pyramiding of demand. If the weight of that rpelacement de-/ mand weré to be released infmedi- | ately, the automotive industry would lead all Canada back to im-| proved conditions, even without | considering the possibility revival of normal buying by ik consumers, which may be by no means remote, Taig The latest great peak of motor | car production in Canada was in| 1929, when more than 262,000 cars and trucks were delivered by the 'automotive manufacturers of the Dominion. This point looks all | the higher just at present, be cause we are in a valley, Fulure motor car production seems diffi- cult"to forecast for the same reas- on; our perspective is likely to be handicapped by our present posi- tion. But while the industry may not immediately surpass its record of 1929, there is no doubt that the coming years will be years of pro- gress and development and also of increased volume of production if the industry attains to the place in the sun which it deserves, ing at conditions generally in Can ada, I believe that the way is| being paved for a business up-, turn. I think that for some time one of the most stubborn ele-| ments that had to be overcome was the psychological one; con- Look of a; i Buiek R. S. McLAUGHLIN President, General Motors of Can. ada, Ltd. i | fidence, in business and financial | circles was much below normal, and this was not justified by any actual crisis in the country's buy- ing power. This is not mere theory, and I would like to cite the "Dynamiters Club" of General Motors of Canada as evidence. This organization came into being hecause it was claimed that the country was saffering from what one executive called '"'conversa- tional financial blues'. The Dy- namiters Club, consisting of sales men, dealers, and service men of | General Motors adopted the mot- to: "We're Out to Make Business Better", and they went out preach- ing faith and courage. In three months the salesmen who belonged to the Dynamiters Club rolled un' a total sales volume of $11,815.- 000 in and used curs, provin that there was good | purchasing power where there seemed to be none. As another bit of evidence we might cite the sales record of the MecLaughlin- | 1951 models. When they | were placed on the market at the first of last August, the outlook | was not exactly perfect, 'yet in | three month the McLaughlin | Buick branches in Ontario were | able sales exceeding | the same period last year. | new conclusively to ol report those s. GOODYEAR MEANS Taking a long view, . there seems to be plenty of ground for optimism, The saturation point for automobiles in Canada is certain- ly not in sight. There are some- thing like a million and a quarter cars and trucks registered in the Dominion, but there are hundreds of thousands of people who have yet to purchase their first cars. Our highways are lengthening from year to year and there is at this moment a greater national sentiment for good roads in Can- ada than ever before. Our farm market is suffering just now to a degree almost unprecedented, but I have faith that it will exhibit a revival before long. General Motors of Canada, Limited, is trying to develop the made-in-Canada ideal, and with Chevrolet motors being made in Walkerville, axles and other items at our Mackinnon plant in St. Catharines; nearly all our bodies being made in Canada; and fen- ders whenever the quantity justi- fies it, the percentage of Canadian car is gradually climbing, We are buying raw. material for our cars from several hundred Canadian and British sources, The spirit of the automobile in- dustry today is indicated by the fact that the usual new models were introduced, and while gual- ity and performance of the cars are both #hproved, the prices at which they are being introduced ure Jower than ever. As far as General Motors of | Canada is concerned, we are defi- | nitely preparing for a broadening of the maVket, and we are spend- ing more money than ever on the strengthening of our field force and in helping our dealers to a stronger position in the market. NO HUMILIATION IN ANNIHILATION BY GAR OF 1931 Whzt a Layman Can Learn | at the Motor Show i ie | A day of detailed research in the labyrinths of the 31st Annual Automobile Show at Grand Central | Palace in New York convinced a person who has been an expert | traffic dodger for years that 1931 is going to be a golden year for | the pedestrian. } Most of the cars are larger-- | eight and 12-cylinder models are) | and {in B - The larger 1031 Pontlac is one of the smartest cars in any display. window coupe model. This is the new standard five especially popular with the window shoppers--and veteran pedestrians will tell you that it is soothing fo the morals to be struck by a large car, whereas nothing is quite so humiliating as being bounced against the curb by something that bears a startling resemblance to Johnny's tricycle. And bump- ers! Absolutely form-fitting this! season; you are struck, say, on the leg, and the bumper recoils on oiled springs, taking much of the shock' out of the collision. But the manufacturers have gone even further, especially in| the matter of mirrors for the driver. Cn this year's cars he can see in all directions at once by vir- tue of a periscope arrangement, should some inexperienced | driver miss a pedestrian on the | straight-away, he can promptly, throw his car in reverse and spike him from behind. Motor horns | are lovely this season; most of | them have a lyric, lilting tone | that takes all the pain out of being | clipped two feet from the curb. | Being a person whose motoring | confined to semi-annual rides taxi-cabg, this correspondent was lured to the cab section, and what a reward waited him there! Gone, all gone, are the striped, somber cabs of yesterday. In their place we are to have ornate town cars with so much brass and silver glittering at odd places that one's eyes are dazzled and one forgets Lo watch the meter, 5 { Stream-line cabs are popular; | the motors purr like contented | cats, and one sinks into the cush- | fons and is lulled into forgettinz how much the ride is going wo is : {mn i=l H VEN if you did not see the name "Goodyear" on the side- wall of the Pathfinder, you would be won by its look of quality. Notice in the cross-section shown here the deep, rugged tread, the 8 husky sidewa equal 3 the full size--the in every way many well. known tires selling at 20% higher prices. When you add the assur- ance of quality given by the Goodyear name and subtract the surprisingly low price possible only with Goodyear's great resour- ces, you have left a heaping measure of extra value. er Where you see a sign like this will find a bi 0, jib Ais #1 to give you immediate the World's Greatest Tubes. vice on ires and cost him, There was a time, il was learned, when cab manufacturers considered having divided seats In the rear to curb a practice that has come to be called "necking," for want of a better term. Today, it is the happy correspondent to report that ro- mance has triumphed and softenad privilege of this | the hearts of the cab-makers to the extent that embracing can he accomplished gracefully whole-hearedly. The lure of the fire-engine de- | partment was strong, but the quiet voice of a speaker at the De Soto booth demanded attention. it proved to be Peter de Paolo, the and | noted race driver. He was giving facts on race driving, and some of you: them Mr. are De hereby transmitted to Paolo weighs 135 pounds. He never eats before a race, . He considers the late Frank Lockhart the most daring driver of them all. Barney Oldfield was the first man to make 60 miles an hour in -an automobile, and he always chewed a cigar, .. Tommy Milton is the shrewdest of them all; they call hifi the "old fox" ... Ralph De Palma (he's De Paolo's uncle) is the best show- man of the lot. ... Mrs, De Paolo doesn't object 'to her husband driving in races, but she used to. He carries two of his baby's shoes in every race. ... He never grips the wheel hard unless he's going around a curve. ... Race | drivers are redlly gentle fellows, and never try to kill one another. At first the impression got abroad that Mr. De Jaolo was making this speech purely for the love of the game, and because he was born elocutionist, But wait! At the end he told the kind of car he drove when not on the race track. What kind do you think it was? Sure enough, a D-8-T. A Porstiac custom. sedan taken from stock travelled from Port Perry, Ontario, to Vaneouver, B.C, a distance of 3,458 miles, in 84% ' hours running time. It was driven FLOREAN LEDUC General Sales Manager, Overland Sales Co. Ltd. Willyse by H. R. Archer, at Port Perry, The Pontiac's the distance was better fastest same points. ------ New Bodies by Fisher for the New Chevrolet T out the new Chevrolet impressive in the new Bodies by Fisher. You will be quick to notice that Fisher craftsmen have taken full advantage of a longer wheelbase to create the roomiest and most beautiful beady styles in Chevrolet history. substantially reduced. The smart, modern lines of the car are HE high standard of design and workmanship, so evident through- Six, is especially Yet, prices are parts of chrome and nickel plate. Interiors are exceptionally spaci- ous . . . you will remark on the unusual leg room they afford. The fine, long-wearing upholstery fabrics are smartly tailored. When you drive the new Chevrolet, you will particularly appreciate such features as the adjustable driver's seat + + «+ the fully-insulated driving com- partment . emphasized by the deepened radiator and the new de luxe wire wheels. We are sure you will be delighted with the wide variety of distine and the newly-designed bright metal tive colors . . See the new Chevrolet showrooms today. with even more pride . . . buy it for even less money. . «. and the clear safe vision in all directions. Six at our You can own it Ask us about the GM AC plan of deferred payments, and the Gefieral Motors Owner Service Policy. Ride in any one of the twelve smart, fine-performing models . . . priced from $610 at factory, Oshawa, taxes extra. -- 7 NEW CC = Coupe smart LE G fi PA Vv ENE R A L M OT OR = "Forward Canada!" Actress the Dominion is sweeping « wot of national eathusis « free The Chebrolei 5-Window Sport + « « an informal personal car of low price . . « yet ultra in line end equipmens. ROLET SIX S$ Y AL UZBE Pontiac dealer Ontario, and one of his salesmen, G. M. Williams. running time for than the train time between the Gls-e0 ONTARIO MOTOR SALES LIMITED Bmanville - Oshawa - Whitby W bo} J a