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THE OSHAWA DAILY TIMES, THURSDAY, MAY 7, 1931 CANADA DISPLAYS GOODS INENGLAND - Empire Shop in Birmingham Attracts Attention as Canada Uses It (By Special Correspondent) Birmingham, May, 5.--As quick zr change as ever surprised a shop- ping erowd has turned this Birm- ingham street cormer, within 24 hours, fnto Canada's shop window. Nobody looked twice at 61 High St. a few weeks ago when it was just an ordinary store in the centre of a large provincial city. Then it be- came unique in England; the first Empire Shop to be opened south of the Tweed. Canada is now in sole pccupation, crowds are admiring the splendid window displays and cus- tomers are queueing up at the coun- ters. I wish every Canadian citizen could look in at 61 High Street, but I doubt if the local police would be 1together thankful. Already they oni had to draft extra officers to regulate the trafic block made argely by Birmingham women, anx- lous to see what-Canada-has to offer towards filling the daily shopping basket. A Triumph of Window Dressing Since no miracle is likely to bring the citizens of the Dominion to the English Midlands, I can give them »nly a poor idea of how finely their thop catches the attention of pass- wrs-by. The windows are dressed as well as I have ever seen this diffi- ult branch of the art of salesman- ship handled either in London or in New York. The Canadian officials stationed in England deserve the credit for this excellent work. Girls Who are Expert Cooks The shop is in three sections. The first is devoted to a magnificent dis. lay of everything that Canada has o offer the old country housewife and the sale of samples is brisk and busy. Next there is a large hall with a kitchen on the/platform and seats for some hundreds of spectators. Here, expert young women, em- ployed by the Empire Marketing Board, give demonstrations in-cook- ery, three times a day. Only Empire ingredients are used and admission is free to all who wish to attend. These demonstrations are erally packed out, the audience fOr the most part being composed of house. wives and of girls contemplating matrimony and keen te pick up cookery skill before taking a hus- band. During Canada's tenancy of the shop Canadian ingredients are being used wherever possible, and special Canadian dishes figure om the Empire menus. Canadian Movies A cinema machine is in the third section of the shop, placed to catch casual attention, and running .on- tinuously with very short films of Canadian and other Empire scenes. A similar machine has been put at the busiest part of one of the two main Birmingham railway stations, flashing between films, a message of invitation to all passers by to visit Canada's display at the High Street Shop. This direct and intensive sales drive in the interests of Empire produce is being made in an .es- pecially favorable area. London--- although the Empire Marketing Board means it to be better still-- is a good customer of Canadian produce. The North Country is steadily improvingsbut is still be- hind the South. Birmingham lies strategically between the two, on the frontier between Empire and foreign sales (this is, of course, a generalization subject to signal ex- ceptions) and ripe for compiste conversion to the Empire That is why the Empire Marketing Board, after its successful experi- ment in Scotland, decided to strike next here in the Midlands. Goodwill of Local Traders The staff work has been going on for some months before the at- tack was launched. First, the goodwill of the local authorities, and, above all, of the local traders, wholesale and retail, multiple and single and co-operative, was secur- side. | ed. This was essential. It has made possible the staging in shops of all classes in every part of Biriu- ingham of displays of Canadian produce at the same time as Can- ada is in occupation at her own shop at 61 High Street. Women who call there are sold samples and told where they can get regu- lar supplies for the future. The local trades are thus working in harmony with the Empire Shop and have no fear that a new «nd officially financed rival has been established. The effacts, moreover, of the drive will be permanent. For, after Canada's period in the dJmpire Shop is over, housewives will continue to find their normal retailers ready to supply the newly created demand for Empire goods Support of Press Next, the Empire Marketing Board took large advertising space in all the papers and js e«ecuing this up, as each Dominion occupies the Shop. An encouraging fea- ture of the campaign has bean the real keenness with which tae Birm- ingham papers have gone out cf their way to arouse public inter- est in Empire buying. The appear- ance of the Lord Mayor and of leading figures in the business life of the city on the platform at the opening ceremonies has made the work of the newspapers easier. Wise marketing will expand the Canadian trade and such a shop ag this is a first-rate move in wise marketing. The Empire Marketing Board's Birmingham Shop will, I believe, win many thousands of converts to the growing habit of buying from within the Kmpire. 250 PEOPLE REQUIRED FOR SWISS ROMANCING London, May 6.--It needs 250 pco- ple and a revolving stage to conduct a love affair in the Alps. Such is the moral lesson for tourists in "White Horse Inn", an opulent and be-yadeled operetta by Erik Charrell, which Sir Oswald Stoll is presenting on a colossal scale. 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Ltd., Box 1323, Montreal, Que., Desk 1904, placed on the stage so soon after his death. Canadians are amused when an English tourist interrupts a yodel- er with "Sez You!" ORGANIZING 3! WEATHER BUREAU T0 GIRDLE GLOBE Astronomers Expect to Learn Effect of Sun Storms On Earth Moun Wilson Observatory, Cal. May 6.--Twenty-five weather bureaus of the sun are being organized around the earth. By these, astronomers expect to learn just how storms in the sun cause magnetic storms on the earth. The question involved is how long it takes the outbreaks on the sun to start a storm on the earth. Light from the sun travels the 93,- 000, miles to the earth in eight minutes. Perhaps the magnetic dis- turbance travels that rast, but it will be a year or so before the astronom- ers arc ready to report the results of the solar observations. Then will be known the possibility of forecast- ing storms on earth caused by solar magnetic disturbances. Dr. Charles E. St. John, member of the international committee on the relation of solar to terrestrial phen- omena, announced recently that or- | ganization of the weather burcaux of the sun may be perfected next July in Brussels. The committee holds its triennial session then. These solar weather bureaux will be equipped with spectrohelioscopes that observe the bright and dark flocculi on the sun's disk. Dr. George Ellery Hale of Pasadena, is the in- ventor. Dr. St. John announced observa- tions here had established in one case a magnetic earth storm registered on the Mt. Wilson magnometer corres ponding précisely to a solar outbreak observed through the spectrohelio- utes, and only by observations made simultahcously from various points around the carth can' their cffects be accurately determined. HOW THEY LIVED Into Past Reveals Many Interesting Pictures Montreal, May 6.--A local editor says: A century ago there were child chimneysweeps. The bellman cried his riotices in the streets. Farriers were kept busy at the forge. The knockers stood above the door knob. People had their boots patched, 'The besom stood in the household corner, the warming-pan hung on the wall; the grandfather clock ticked its els egy; a child might see in the home somge quaint needle-work "sampler" decorated with couplet®from Dr+'an or other poet. Four ounces of green tea cost six shillings, and farthing cakes and comfits were amongst the luxuries of life. When things began to take another turn, an old farm laborer said: "Who'd ha thow't I'd iver lev lived to hev d and mow- ed?" One hundred years ago, women wore crinolines or were flounced gaily within two inches of oround level and the poke bonnet, with its crimp- ed frill or semi-circle of artificial posies, made the ladies look Tike walking Valentines, Mr, Birrell tells us it is good to have the historic sense. A peep over the hedee to see | how the folk lived a hundred years | ago has its manifest advantages, if'| only as showing us what great im provements have been made in house hold affairs, means of social converse, knowledge, travel and mechanical ap- pliances. Peep WRITING LIFE OF LORD DAVIDSON London, May 6.--The life of Arch- idson maintained at Lambeth Palace --as he had confhenced at Farnham Castle | important correspondence, so that the | task of the biographer though sim- dreds | anda. cup of tea with the Queen, and now ers, aged 77, one of the oldest meni Town, E., ed to the Prince of Wales some time en : ha Leaves N BrushMarks' A Canadian Product Better Made 99 | Sole Agent 82 Simcoe St. S. W. W. PARK Phone 3082 bishop by special services. Dr, Dav- a complete system of filing plified' will 'involve the study of hun- of letters and other memor- PRESENTED TO PRINCE London, May 7.--*I have had a I have shaken hands with the dear Prince." This was what Mrs. Pet- bers of the Mothers' Meeting at the Deckland Settlement, Canning said after being present- ago. During a visit to the gettle- | | ed Sir Reginald Kennedy-Cox, the Hon. warden of the settlement. 'Why, that is Mrs. Peters. She is here this afternoon," he was told, And in a moment the Prince walk- ed over to Mrs. Peters, shook hands with her, and shatted. "Some of my grand-children were in the Boy Scouts guard of honor that greeted you on yeur arrival," she told him, Aylmer Products Are Scld by ment the Prince went into the thea- | tre, where a number of women were watching a film, dealing with the | history of the mission. The pictures | rd Davidson is being pre- - nublication by Dr. G. K. wp of Chicester, bat no time has yet been fixed for its ap- scope. The twenty-five solar weather bur- have gone wrong with the theatre' : ude i ) 4 atres | aux will have their international thyroid, for the stage has been ex- 9.948.713) Jiner-Harored Al -Canadian «Jn- Ripened / Le / LYN (1] 3) 7 Healthful FOOD and a Tonic DRINK - Bros OMAT OF tended far into the pit and up toward the galleries. But the piece escapes seemingly merely overgrown, rout- ine 'Tyrol, although it has the usual affairs of the heart and not enough plot to disturb any Londoner's di- gestion, In the main it relies 'on the mass effect of its heroic production and it is quite in keeping that instead of the customary sing!c romance there are three running neck and neck. Musically the play is nothing to keen you awake nights, but the tunes are all pleasant, most of them the kind that go well with thumping beer mugs. _ There are a dozen choruses rang- ing from youngsters to a group of energetic youths from the Alps and all told there is enough capering, singing and popping about to create a genial excitement. For Europeans there is interest in an impersonation of the late Emper- or Franz Josef, the first time, it is reported, any royal figure has been Shredded Wheat is made of Whole Wheat --nothing added, nothing taken away. It is a nourishing, body-buildin food. Ounce for ounce it is the "i economical food you can buy--delicious and wholesome for anybody, any tithe." 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