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THE DATLY TIMES-GAETTE, Saturday, November 14, 1053 48 ® You might Fave witnested this scene with your wn eFes. ¥ nd you, too, might have reacted in the same way: "Jehosophat! ¥ ill the kid be okay" But even though you were right at the spot... Roping to get the answers... chances are that you had to turn to a newspaper to get the whole story. { \ Then, for the first time, you'd learn that the child's leg was €aught in a water pipe...that firemen cut the pipe first, and then removed it after greasing the child's leg. You'd know that the €¢ | kid did come out okay, e 0 S op at ° Being on the spot is not much Better than seeing one or two photographs of the action, or seeing a headline about it, or hear- ing a brief announcement ; . AN of these can whet your appetite for news, but they can W 1] th k ® d not satisfy your hunger for the whole story. : 1 e 1 That's what the newspaper is for. Newspapers bring news-- ; plotures and sufficient words. i * f ok ? ) ) : This goes for advertising, too. The brief message that hangs in ay ° the air...or brief headlines here or there...may indeed have a momentary interest. But the newspaper ad carries the brass-tacks quality, the mrgency of the newspaper itself. Like a news item, the ad can be examined and re-examined. Can be read any time. Anywhere. Can be clipped and carried in 8 pocketbook And just as the newspaper speaks the special language of the town it mirrors, the ads themselves have the same importait local quality. No other medium can match this quality. Add to all this the fact that the newspaper reaches just about eve . dy in town, not just fractions of audiences, and you know why the newspaper is the nation's most effective advertising medium. THE DAILY TIMES-GAZETTE VR VEEL ASO BIL SEN E