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THE DAILY TIMES-GAZETTE, Friday, November 27, 1858 44 ® You might have witnessed this scene with your own eyes. And you, too, might have reacted in the same way: "J ehosophat! Will the kid be okay?" But even though you were right at the spot... Koping to get the answers...chances are that you had to turn to a newspaper to get the whole story. Then, for the first time, you'd learn that the child's leg was taught in a water pipe...that firemen cut the pipe first, and then removed it after greasing the child's leg. You'd know that the ¢ ¢ | kid did come out okay, eé 0 S 0 fi at Being on the spot is not much better than seeing one or two 4 . photographs of the action, or seeing a headline about it, or hear- ing a brief announcement. All of these can whet your appetite for news, but they can- a | : bd not satisfy your hunger for the whole story. 1 j 1 That's what the newspaper is for. Newspapers brin2 news-- pictures and sufficient words. ® / b 9 ) This goes for advertising, too. The brief message that hangs in e ol at fe ay s : the air...or brief headlines here or there... may indeed have a momentary interest. But the newspaper ad carries the brass-tacks quality, the urgency of the newspaper itsélf. Like a news item, the ad can be examined and re-examined. Can be read any time. Anywhere. Can be clipped and carried in a pocketbook. And just as the newspaper speaks the special language of the town it mirrors, the ads themselves have the same important local quality. No other medium can match this quality. Add to all this the fact that the newspaper reaches just about everybody in town, not just fractions of audiences, and you know why the newspaper is the nation's most effective advertising medium. The newspaper is always "first with the most" THE DAILY TIMES-GAZETTE Combining The Oshawa Times and Waithy Gazette and Chronicle