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f | § SR DAILY TIMBS-GASETTS, Monday, Jenuery 3, 1008 : "A PREFERENCE BASED ON BUILT-IN VALUE 219,967 Cars 2 Trucks Produced in'53 g at the Oshawa plant of GENERAL MOTORS In 1953, General Motors produced more vehicles in Canada than ever before in 2 single year --and this production record outstripped that of any other Canadian manufacturer by 64,000. The reason for this record was the overwhelming public preference for Canadian-built Chevrolet, Pontiac, Oldsmobile and Buick motor cars and Chevrolet and GMC Trucks. This preference was a natural result of General Motors' policy of never-ending research, modern engineering and precision manu- facturing. We prove GM's better value in factory and laboratory tests. But no instruments or tests are needed to demonstrate your recognition of GM's better value other than the production figures alone. EE a i The way our high production benefits you is easily shown: for, the more cars and trucks we build, the less each one costs to build. This saving, passed on to you, assures you more real worth for your transportation dollar. The good value you receive in General Motors cars and trucks will be increased still further by the preference that we confidently expect you will continue to show for them throughout 1954. Building in Coronal, Nlotons Thue, In Manufacturing--the micro-balance (above) is a set of scales so delicate it can measure to the quarter-millionth of an ounce-- a degree of precision typical of General Motors' methods. In Research--a recording oscillograph (right) is used in spring suspension analysis to give permanent records of high. speed action. : ; | Thése are but two examples of hundreds of ways ia which General Motors creates better values for you. BUICK [313% {el8 3) PONTIAC THE FAMOUS FAMILY OF GENERAL MOTORS CARSghND TRYTKS