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» 98 THE DAILY TIMES-GABETTE, Monday, July 5 1004 WESTERN HEMISPHERE COUNCIL CONSIDERS GUATEMALA The Council of the Organiza- tion of American States (top) meets in Washington to consider in Guatemala. Members of the council are (left to right): Jose T. Baron, Cuba; Go Mexico; John C. Drier, U.S., and Fernando Lobo, Brazi.. The of ficial radio of Guatemala was re- ported to have declared the na- ion would "drive out the traitors' army," and a phtoto of machine guns and ammunition (bottom) was released. The government claiths the arms were dropped by "International invaders." Central Press Canadian. Hot Weather hould Spur Lagging Automobile Sales nancial Post. . Both factory sales of mew cars and new car financing are down for the first four months of this com) with the same per- od in 199. Moreover, retail auto- mobile sales have dropped off also --down 9.8 = cent pon the period last year. Despi e tisfactory -sales iii i 3 5 one year only--1953 record ye: fot; "| ike years. | cars on the road has been the stiff |d used | However, introduced much earlier--again a return to Jar practices. This fact, to some extent, ex- plains the lay-off at Ford. Pro- duction was accelerated in the early months of 1954 in order to get as high as 70 per cent of pro- duction into the first half of the year and thus maintain dealers' inventories ainst the change- over in models Igter on. Now it appears, by attempting the 70 per cent figure -- against the tradi- tional 62%-65 per cent: -- Ford somewhat over - anticipated de- mand. PRE-WAR CARS o Automobile men point to the number of pre-war cars on the road when one asks about future sales prospects. At the end of 1953, there was an estimated 725, 000 cars on the road which had been Wilt before 1940. At current production rates this amounts to two full years' uction. One thing that has kept these jump in price between a 1939 Jiodel AR gl moglel. X uly or cal re s, a Bayar: Bare contented themselves with a pre-war model feeling they couldn't b the gap in price. iL cars are now fast falling in price to a point where the |the gap is not too significant, and HE 1 of : customer really got-- ue and c h Ty. things that go to ective demand still ood shape. Con- disposable ate, about where it was 1953 and the latest Na- tional Accounts statistics released show that consumer spending, ' up 3 per cent in the quarter / 5 154 against the same period ar. The automobile etry un- uestionably is entering a new hase: Not only are astically new models going to be intro- duced by a number of companies ilo s63> gait =} H off Senaral Motors ome is, in the | bel in | portant. the accelerated removal of pre-war cars have a rebo effect right through the market to the aratory to the a percentage dian market has not been having any difficulty in selling cars; rather, the capacity of the Wind- sor plant has remained stationary at about 250 cars per day, while Ford's capacity has been increas- ed to a point where it is not far of Canada's a Chrysler of Canada's parent has $250 million 10-year million of this is earmarked for expansion in Canada. Cost reduction is extremely im- roge a TaD program here has result- ed in the saving of $20 per car in freight for every sale outside the southwestern Ontario area and in- cluding Western Canada. This re- sults from the dog's-leg train haul from Windsor into Toronto and then back west. Further econo including Ford, but they will be mies are expected to result as SALLY'S SALLIES ag . lin . | credit, Higher Windows Is Newest Mode There is a growing trend toward er windows, according to home ding technical experts. Higher hi bi placement of the windows offers|ford, it's more than likely Jessie the triple adfantage of better light- ing, better ventilation and better heating, it is pointed out. The ideal height of windows from the floor is 25 inches. However, many homes have windows set 20 inches from the floor, and corres- pondingly lower at the ceiling. When opened from the top, high set windows permit the hot air un- der the ceiling to flow out more readily, thus assuring more rapid cooling of the room in warm wea- ther. Another factor, from the stand- joint of comfort and physical well- ing, is the fact that high win- dows permit radiators or convec tors to be placed under the win- dows. This considered a good lo- cation because it permits heat to Jone the cold air where it comes n By locating the heating units un- ler the windows drafts are often Jrevented, providing more health- ul and comfortable enviroment. Ford is able to make motor blocks in its own plants in Windsor rather than having to secure them from a Sarnia plant. CREDIT CONDITIONS SOUND From a credit standpoint, con- ditions are good, Joanne the drop in financing volume. Collections have shown fio weaknéss to late. In Canada, only 40 per cent of] new car sales are on. c¢ as ainst somet like 60 cent the United tes. Moreover, there has beem no significant cl in recent months as to the amount of credit b --the per- centage remains close to the long- term average. In this connection, peopl: are inclined to forget that even in the case of a car sold on that the down payment averages close to 40 per cent. Auto financing is actually a fairly short-term kind of cgedit. One of biggest po eptmise companies report that at end of 1953, 81 per cent. of its Pp: would mature during 1954, utomobile financing is still very usiness. For one thing, it's a vital part of selling cars since the automakers, not grant credit to dealers. eé necessary cash is provided by the acceptance companies in nearly all cases since the car dealer who mayes a Practice of laying cash on the line or his stock is a rare bird indeed. In 1953, for example, about $800 million was paid the automobile industry by the acceptance dealer as part the wholesale end of the acceptance business. FREE ADVICE The state-aided marriage guid- ance council in Britain operates about 100 centres in various cities. HIRE ME AND HAVE IT EASY Yes, put me on your selling, renting, hiring job, and you say, '"-- never had it so easy." I'm a Classified ad! You'l call me "Speedy": 1 cover the town end to end in just hours! Take a gander at my ecom- omy: I reach thousands of readers for pennies! And bank on my results: Folks find I'm positively mar- velous! Have it EASY! Call 3-3492. Indians at Curve Lake reserva- tion near Peterborough, Ont., elected Mrs, Elsie Knott, 33, as their new chief. Mrs. Knoft was elected in a three-cornered con- test. Mrs. Knott's husband was elected a of the reservar NEW YORK (AP)--Psychologists for some time have been studying the reactions of potential buyers to various products. They're coming up with new ideas on what really makes cus- tomers tick. Gadget markers, for example, are being cautioned against their long-time Practice of selling a woman that their products can do her job many times better than she can. The woman may ay she likes the idea, but sub- jconsciously she resents it. "Gives her an inferiority com- plex, say the psychologists. 'She rejects ads that imply she's no longer of amy importance around the house and that her place can be taken by a gadget." ying| clothes, Psychologists May Put Sense Into Advertising The idea that 3 woman buys cosmetics and perfume just to catch a man is getting a second look from the ad managers, too. Psychologists--according to a Chicago advertising agency, Weiss Geller--say- what she's really after a mirror and get envious stares from other women. Probing of the consumer's sub- conscious buying instincts by psy- chologists has led the Chicago agency to question some of the time-worn advertising come-ons. Female authorities in radio and TV commercials, for example, are resented by other women--reminds them of a "nagging mother." and anyway listéners always suspect "women who know too re:ch." A Hit At in the Regina Leader-Post By KATHLEEN KRITZWISER REGINA (CP)--The bell will clang thro the halls of Balfour technical school for the last time 4 o'clock. Streaking out the door before the last clang will be Mrs. Jessie Hyland, librarian, to catch the 6 o'clock plane to Stratford where her daughter Frances has assigned her a role with the Shakespearian festival. "Frances thinks I should play a 'stage mother," "' Mrs. Hyland told us, a little apologetically, "but there are just two things wrong with that. A stage mother has to git in the wings and knit. There are no wings to the Stratford stage of course, and I can't knit The only thing I ever knitted in my life was a washcloth that turned out to be six feet long!" The moment she gets to Strat- Hyland will be kept busy enough laying herself. She is very much ike Frances, the same brown shine to the eyes, the same sur- prisingly deep voice for such little this term on Wednesday, June 30 |if Frances Hyland Stratford persons, the same sudden coming alive of the same gamin face. TO STAY TO END Mrs. Hyland will be a charming and anchoring addition to the Stratford company. She plans to stay for the run of the festival and no else is accomplished this summer, she vows to get a few pounds onto Frances. "I'm go- ing to get some steaks into her, believe me!" She is proud of Frances, but it's a humble kind of pride, as though she sat off the side and looked at this child and shimmered in 'the knowledge of what she has be- come. (Frances Hyland, a native of Shaunavon, Sask., first became in- terested in drama in Regina where she attended drama classes. She went to England four years ago on an IONE scholarship for study at the Royal Academy of Drama- tic Art. Her appearances on tel- evision led to roles in H. M, Ten- nent productions. (Miss Hyland interrupted a Brit- ish tour to come to Canada for this year's Stratford Festival where she will have leading roles in Measure for Measure and in the Taming of the Shrew.) FRENCHMAN'S BAY Teacher Given Warm Welcome MRS. EDITH PEARS Correspondent FRENCHMAN'S BAY -- Flight: Lieutenant Harold Scott, his wife Dorothy and daughter, Joanne, of the RCAF station at Falcon- bridge, Ontario, were here for the Base Line Centennial celebration and stayed at the home of Mr. and Mrs. Fred Scott, Mr. Scott's par- ents. Miss Helen Scott and Miss Vel- ma Webb of Hastings visited with Mr. and Mrs. Fred Scott and at- tended the celebration. when Mr. Culley's brother, Al- bert of Vancouver, B.C., who re- cently 'moved to Saskatoon, Sask., paid them a visit. Mr. and Mrs. Bert Wells, former residents of the Bay, renewed old acquaintances over the week end and had tea with Mrs. William O'- Brien. Chris and Sandra Lunney of To- ronto, were visitors at the home of Mrs. C. Lunney. Charles Allen has his son visit- ing with him for a while, AUTO ON FIRE While driving slong the Base Line recently Dave O'Brien saw a car on fire and having a fire extinguisher in his own car ran to the ad of his fellow motorist and put the fire out before too much damage was done. Mr. O'Brien neglected to get the name of the man whom he helped but feels a fire extinguisher a very Mr. and Mrs. Steve Culley, Bay Street were pleasantly surprised handy bit of luggage to have in is the chance to admire herself in| § B.C. RAILROADER Ralph Chetwynd, British Col umbia's vial, hardworking minister of railways, sees a bright future for the Provincial- ly-owned Pacific Great Eastern Railway. 'Here he examines a model of one of the modern * | Happy birthday ki diesel locomotives used by the 42-year-old line, traversing the hills and valleys of central B.C. Mr. Chetwynd is a former traf- fic trouble-shooter for the PGE aud started with the railway in 1943. mends it to others to follow his example and have ore handy when needed. PLAN BAZAAR Fairport United Church is plan- ning a Bazaar for July 15 to be held on the lawn at Mrs. William O'Brien's. It is hoped a rge crowd: will be there so plan®now to set this date aside so you can be on hand to help swell the at- tendance. : It is learned that Fred Anderson has a broken jaw which he re- ceived when he ran into the side of the school while playing, Fred is wished a speedy recovery. School is out for the summer and children will be on the streets and roadways and around the water, fishing and swimming. Motorists are asked to drive a little slower, please, when they see childrem around as the movements of a child are very unpredictable and adults to help supervise children around the water. Sometime a well spoken word of advise may save a life. CTLEBRATION SUCCEf The Base Line Centennial is all over. The school has passed its 100-year, mark and many of the former pupils were so pleased to see Miss Kime, a former teacher aud renew pleasant memories with er. Miss Kime taught school at the Base Line for 20 years and is now teaching in Orillia. As many of her STAFFORD BROS. MONUMENTAL WORKS Memorials @ Markers 318 DUNDAS ST E., WHITBY PHONE WHITBY 552 former pupils gathered at the gate to bid her welcome, she must have felt that it vv well worth her while to come from Orillia to be at the celebration and one only need- ed to, look at the love and admira- tion on the faces of those who greeted her to know how glad her former pupils were to see her. SITUATION UNSETTLED It seems the school situation in S.8. No. 2, is still anything but settled. With the area school still unsettled it has made it very diffi- cult for both the school trustees of the section and the residents. However, the site which they have been looking at can be pur- chased for $1,000 an acre, rather than $1400 an acre as first sug- gested. The site contains five acres but the school trustees propose to buy just four acres. It seems the greatest difficulty SHIRLEY Ladies Visit | Sharon Shrine | H. B. DUFF Correspondent i SHIRLEY -- Five of the ladies from the Shirley Women's Ins-| titute went to Sharon, Ontario, on the South Ontario district Institute | picnic, on Saturday afternoon, and | saw the old relics of the museum. Sunday Sehool, was not so wel atten on Sun morning as was decoration Sunday at Prince Albert Cemetery. : er | The school children are writing | their final exams this week we wish them all success. June birthday greetings to John Coates on the 15th; Donna Fenton, 16th; Douglas Moore, 18th, Robert Duff, 21st and Patsy Coates, 25th. The annual decoration service at the Pine Grove Cemetery Prince Albert, had a perfect June daw. There was a larger crowd than | last year and the cemetery was in| perfect condition. The flowers were | abundant and made a colorful dis- play wherever you went. Mr. and Mrs. Russel Coates and Mr. and Mrs. Lorne Duff were in Toronto on Tuesday and visited the Scarboro Iris Gardens. Mr. and Mrs. Roy Webber, Bow- manville, called on Mrs. H. Moore and family Saturday night.. Mr. and Mrs. J. Moore and Murray were visitors on Sunday night. Vir. and Mrs. Richard Hooper, Peterboro, were at Mr. and Mrs. W. Lambe's Sunday night. .Mr. and Mrs, Russel Rickey, | Peterboro, visited with Mr. and Mrs. Melville Lansing Sunday alter attending the decoration ser- vice. 3 = 3 Mr. and Mrs. {Melville Lambe and family weré "with their par- ents on Saturday, hog Mr, and Mrs. Donald Finch and | son, West Hill, were with their parents, Mr. and Mrs. Aylmer By- | ers, over the week-end. | Sunday visitors with Mr. and Mrs. Duff and rt included Mr. and Mrs. Ross f and Graham, Burketon; Mr. @&nd Mrs. Don Banks and D'Argy, Port Credit; Mr. and Mrs. (Chas. Randall, To- ronto; Mr. and Mrs. Lloyd «Short and Richard, Seagrave. Mr. and Mrs. J. Coates, Pat that has grisen from .the whole situation is access to the nronertv from the west and north therefore it - - 1d seem that if arrange-| ments can be made for proper | access from these directions there | is a good possibility the trustees will be given the green light to | go ahead. 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