The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

No. 13 In & series of Rare Characters: a asd . THE EVASIVE GLOG is happy go lucky - as long as luck Is with him Che GLOG Is an advertiser who refuses to be moored to the crass world of facts and figures, He may spend a millien on advertising. But if you ask him why, he talks about golf, If you ask him what he expects to get out of his ads, he raves about some comph-girl who has caught the public eye. You can't pin him down = because he honestly doesn't expect much from advertising. Fortunately the GLOG is a rare creature, Wise advertisers expect plenty from their advertising dollar, And they prefer to keep luck out of the picture, This message prepared by BUREAU OF ADVERTISING, American Newspaper Publishers Association, ond published in the interests of fuller understand ing of newspapers by The Oshawa Times Gazette ! THE DAILY TIMESOAZETTE, So they don't try to cover the nation with a flimsy catch-all schedule, They pick their best markets ~ then really cover them, Naturally they use newspapers. Because newspapers are basic == the foundation of any intelligent ad schedule, Becausg only the newspaper reaches just about everybody in every community, Because only the newspaper carries the sense of urgency == "If it's advertised today, I'd better go down and gef it quick," No wonder advertisers invested twice as much money in newspapers last year as in any other medium! All business is local, , . and so are all newspapers | Eb ae Mu walt a ud it !