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NEAT Wr orgs Tor me RT oh wn i at ALR vr nil RAY 50 ni "A Family Tradition for 128 Years" PORT PERRY STAR - Tuesday, May 9, 1995 - 11 he J Celebrate 50 Years in BUSINESS Lloyd Morrow - selling and servicing farm equipment for half a century By Lloyd Morrow In October, 1945, on being offered a choice of three dealership locations by Massey-Harris, we opted to go to Port Perry. » On receiving my discharge from'the R.A.FF.C. on Oct. 15, 1945 my wife, Esther, and I took over the Massey- Harris dealership from Geo. A * McMillan. The property, at the corner of Perry and Mary Streets., was a two storey structure, known as the Swan building, formerly a carriage factory. We had bought the building on the 10th of October, and started operatirff as Morrow Farm Equipment on Oct. 15, with a Massey-Harris franchise. I rented the north end of the building to a machine shop operator and the } second floor, where a shoe company had made shoes for the armed forces during World War II, to Tease Knitting Co. Port Perry's LCBO outlet now stands on that corner. At this time there was a com- plete change-over from war produc- tion to peace time production, in every phase of manufacturing. War-time production had resulted in severe shortages of all products, including farm equipment. For instance, Massey-Harris had built the wings and G.M. thé fuselages for the "all wooden" Mosquito bombers and fighters, which was one of our fastest aircrafts used in World War II. Our first Massey-Harris products available were a line of cream separa- tors, root pulpers, pressure systems, and the #51 walking plow; and we did receive one Model 102 Jr. Massey trac- tor in the late fall of 1945. In 1948 we accepted a Sperry-Rand New Holland machine franchise, becom- ing one of the first dealers east of Yonge St. Sperry-Rand New Holland was the first company to build a fully automatic pick up hay baler, along with their other products. By 1950, there still was not enough product available to sell, so we purchased the Massey-Harris dealer- ship in Sunderland, where we moved on March 1, 1950. My brother Gordon Morrow stayed in Port Perry and we operated dual dealer- ships for the next 25 years. Also, in Sunderland, we had an Imperial Oil sta- tion, along with the farm equipment business. In 1953, Massey-Harris bought Ferguson out, becoming Massey Ferguson. In 1973 Sperry-Rand New Holland became Sperry New Holland Machine Co. The Port Perry building burned on May 20, 1951 with extensive loss to both the knitting factory, upstairs, and to our dealership down- stairs. We decided to rebuild, and added five apartments upstairs. Lakeshore Knitting (as it was then known) moved to another location, at the old municipal building. We added more pro- duct lines and our business con- tinued to grow, along with the economy... at a fairly slow rate, I might add. We became a Limited Company in 1963. As time progressed there were many, many changes, both in the equipment industry and in farming practices. The changes were in tillage tools, seeding and harvesting, due to the growing of more alfalfa, corn, soy beans and even tobacco. The manufacturers had considerable trouble meeting the + farmers' demands for low cost, labor- saving machinery. This has always been a problem for the manufacturer, because of rising steel prices and labor unions. We attrib- ute our success to giving the farmer a fair deal and, most importantly, good service; repeat sales will usually follow. We operated dual dealerships until 1975, when my brother's ill health necessitated change, which resulted in his retirement and the closing of the Port Perry operation. In 1969, our son, Wayne Morrow, had finished his schooling and became total- ly involved in the business. Also, in 1975, we bought more property and dou- Co-operative (705) 357-3491 LNT. | Congratulations from Sunderland {co-op} Sunderland Co-Operalive FT = Tres Immo Holland and became known as Ford Congratulations from Charlie & Jane Purvis lr Spice, Lloyd Morrow and his son Wayne, who is now president of Morrow Farm Equipment, at their office located in Sunderland. vice, the move proved to an exceptional- ly good decision. We now cover most of Durham and York Regions, along with (Turn to page 12) bled the size of the building. By 1985 Ford had bought Sperry New New Holland, and two years later bought Versatile (in Winnipeg). Knowing that our busi- ness would suffer as an exclusive Massey- Ferguson franchise, we applied for and were awarded the Ford New Holland and Versatile con- Morrow Farm ER Equipment Moriow became Company | § P Jrom President, and the main 3 } Ken & Emy Flindall principal in our business. Sunderland As we had inherited a much larger area to ser- Congratulations Congratulations to Morrow Farm Equipment on 50 years of service to the community Sugar er from Pet Tyme, Sunderland Sunderland