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The Oshawa Times, 12 May 1960, p. 15

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"4 VEE I RYT VN YIN YY rv es THE OSHAWA TIMES, Thursdey, Mey 12, 1960 TELEVISION LOG CHCH-TV Channel 1l-Eamiltop CBLT-TV Channel 6--Toronie WKBW-TV Channel 7--Buffale WROC-TV Channel S--Rochester WGR-TV Channel 2--Buffale WBEN-TV Channel 4--Buffale 11-Fa 6-This Living World 8S Playhouse 4~Learn About Science 3-Three Stooges 5:15 P.M. artoon 11-8--Metro News 7-Early Show 4._Drama Series 277th Bengal Lancers 6:15 P.M. 6----Bob Cummings 6:30 P.M. 11--Family Theatre 8-4-2--~News; Weather 6:45 P.M $~Huntley-Brinkley Report 8:00 P.M. 11-6--Deputy 7--~Donna Reed 52-Bat Masterson 4--Betty Hutton Show 8:30 P.M, 11-6~Talent Caravan 7-5--The Real McCoys 4--Ringo 2~Producers' Choice 5-2--Bachelor Father 4~Zane Gray Theatre 9:30 P.M, 11-6--Man From Blackhawk, 7--Frank Sinatra 5-2 Tennessee Ernie 4~Ray Milland 10:00 P.M, 11--~Meet McGraw 6--~Manhunt 52-You Bet Your Life 4--Revion Revue 10:15 P.M. 11=~Talking Sport 10:30 P.M. 11-1 Love Lucy 7--8an Francisco Beat 6..0n The Scene 4~News Roundup 8:15 AM. 4~Captain Kangaroo 4~Popeye's Playhouse 3-1 Led Three Lives 9:30 AM. 11--Movie 7~Romper Room 5--Burns and Allen 4~You and Your Family 3~Checkers 10:00 AM, 82-Dough Re M! 4--~Red Rowe Show 10:30 AM. 7---~Morning Show 52-Play Your Hunch 4~On The Go 11:00 AM. 11~Jane Gray 7-Love That Bob 4--Bearch for Tomorrow 2-1t Could Be You 12:45 P.M, | 11=Movie Matinee 4~Guiding Light 1: 7~About Faces 4--~Meet The Millers 2~Mid-day Matines 1:30 P.M 7~Divorce Hearing 4~The World Turas 4~For Better Or Worse 2: , 11-6--Open House 7=Gale Storm 4~House Party 2-Loretta Young Theatre 3:00 P.M, ii5-PM. Party 7=~Beat The Clock 4--~Millionaire 2--Dr, Malone 3:30 PM, 11--~Music For You 7-Who Do You Trust 6--Top Plays 52~From These Roots 4--The Verdict Is Yours 4:00 °'M 11-Popeye 7~American Bandstand 6-<This Is Alice 52-Comedy Theatre 4--Serial Dramas wes Vrs Ys "» PM. 6--~Wooler §-2~Adventure Theatre 4--Edge of Night FRIDAY EVENING 5:00 P.M, 11--Family Theatre 7~Royal Wedding 6~Minnow on the Say S5--Playhouse 4--~Learn About Yesterday 3-Big Rascals 5:15 P.M. 6-Follow Me 4~Big Mac BShov 5:30 P.M, 7---Kin Tis Tis 6. Fury 2~Roy Rogers | 6:00 PM, | 7--Early Show 7~Man From Blackhawk 6--~Manhunt ep prteyreyew Bold New Face Planned For CNR 11.6--Four Just Men 9:30 P.M. 11---Ontario This Week 52-~Masquerade Party 10:00 P. 116-Gene Kelly Show 7~The By ROBERT RICE Canadian Press Staff Writer MONTREAL (CP)--The CNR is moving ahead steadily 'on a hush-hush project to create a new public face for itself, I hed last A 11.6--~News 4~Feature Film 6:15 P.M, 6--Rendezvous 6:30 P.M, 11--Family Theatre 8-4-3--~News; Sports 6:45 P.M, 6-5-42---News 7:00 P.M. 6-Tabloid 5-77 Sunset Strip 4--~Dennis O'Keefe Show 2--Rescue 8 7:15 P.M, T--~News; Weather 7:30 P.M, 6---Bachelor Father 7~Disney Presents 52~Danger Is My S53---Pontiac Star Parade 4~Twilight Zone a gen: eral program for brightening and dramatizing the corporate image of the publicly owned Canadian National Railways now is un- der serious consideration in the higher echelon of CNR ment, When and if it is approved, the new face is expected to be un- veiled with all the fervor and finesse of a Parisian fashion pre- view, The aim is to get a bold new public face for the CNR, DESIGN RESEARCH way is being reconsidered from The design of almost every- thing the public sees in the rail- SERIE Be a BE AE EE a a legible, easily nr bered and FY ves vee vy 1 hak the CNR went info it timeless. scientifically. CNR officials have prod the general outline of what the railway"s new face might look like. NEW UNIFORMS They're keeping it under wraps, But it could mean the end of the drab, washed-out look of traditional box car red, It could mean hues with a distinetive dash and flavor instead of the green- and-yellow colors of CNR pas senger trains, Time-worn blue. and-brass rallway uniforms may be redesigned for maximum ap- peal and comfort, The end result is expected to be a more colorful public image in the public eye and at the same fime put a new spirit into different conditions h tanrhnieh " ch dirt from boxcars in various parts of Canada, They wanted to find out just what soil and scum the paint and colors had to show through to be seen. Later, other. technicians will mix colors and pigments to see which are easily applied, are economical, look the best and last the longest under. of weather and use, The whole idea of the research work was to find colors and de signs that looked good, wore well and had a distinctive sparkle, The same theme had to have eye appeal and drama on everything for the CNR--an image that will|from a mammoth diesel locomo- keep the railway and its services|tive down to an engraving on the {handle of a spoon, To find out how a cross-section |of the public reacted to the new LICNR officials plan to work clos employee morale, i a a Bi a 4 coaches, trucks, sta. tions, signs, office interiors, book- s and matchboxes, The designs are being devel oped with James Valkus, a young New York designer, under direc- NM . Imagination tion of the CNR's public relations chief, Charles Harris, A high. BED ROCK, Opt. (CP) Mud level committee from various in- puddles should be installed in ferosed railway onattmevty J playgrounds, says parks commis. cons on eac| ase the | Son Pp |sloner Thomas W, Thompson of I the new look is approved, | Metropolitan Toronto, "Mothers will probably scream ely with Canadian artists and de-|!f 2 recreation committee installs signers on specific facets of the ® mud puddle for children to project, Since it is a long-term | Pay in. I sav 'let them,' This will scheme, it will likely be many|€ive the child an opportunity to months before the full impact of [Use his or her imagination, and the mew face will appear in|clothes can be washed, public, | "Children great | | They [he allowed to exoress themselves and a mud puddle is a most, wel- Children Have are endowed with a - th should FAMOUS GALLERY id Sonat Gallery foi Can | come sight for any child," Lorne Building at Ottawa, was| Mr. Thompson wes addressing founded in 1880 by the then gov-|a conference in this Lake Su- ernor . general, the Marquis of perior community 60 miles north. Lorne, east, of the Lakehead PROVINCIAL RIDING OF OSHAWA Progressive Conservative Association ANNUAL MEETING Friday, May 13, 8:15 p.m. TOWN HALL, WHITBY Specker; THE HON, KELSO ROBERTS, Q.C., Attorney-General of the Province of Ontario ELECTION OF OFFICERS . 1S CORDIALLY INVITED TO ATTEND! The privately owned CPR, eye-|ideas, secret public opinion polls ing the work of its rival, has were conducted. Special tests quietly been doing some rede-| were run off to see how easily the signing of its own--streamlining new symbols could be recognized, its beaver symbol and simplify. how long they would be remem. ing the lettering on its crest, bered, what they meant to view- At the same time, U.S, rail.|ers with different tastes and per ways have shown keen interest ceptions, in the CNR's "beauty parlor"| Top CNR officers now are ex- . treatment, Some have asked for |amining full-color slide pictures | THE PUBLIC information on the design studies [showing the new hues and de- of When the program was signs for box cars, tives, TRADE WITH CHINA COVENTRY, England (CP)--- An engineering firm here now has to send receipts in Chinese, A firm in Peking last month or- dered six motorcycles and hopes to increase its orders, These are the first sold to China since the Second World War, Nature has a tremendous de-|the point of view of appeal, im- sire to grow trees but it is a 10ng| a0 idea association and flair. slow job, It takes about 80 years ™ A¢ the heart of the program is to grow a mature pine tree and, yoy symbol for the CNR--in about 120 years fo mature aig.a4 of its time-honored black hg Hees in Suiarle dre |sauare with yellow letters on a ive for two or three hundred oq maple leaf, A top Canadian |designer-Allan Fleming of Tor- years in some cases, Glve our forests a break, folks, let them onto--was chosen from 20 of Can- ada's leading graphics experts to grow peacefully, - Another thing you can give a break is your develop a new trademark. It had to be bright, tasteful, 3-Shotgun Pade hot For Hire . boi 'ombstone Territory Y=News: Weather 7:30 P.M. 11:00 P.M. 11:30 AM, 117-6-5-4-2--~News; Sports | 11..Bob McLean Show 11:15 P.M 4--December Bride $--~Concentration 12:00 NOON 11-Bugs Bunny 7--Restless Gun 4~News; Weather 2~Truth or Consequences 52-Price Is Right 4&1 Love Lucy Y-Black Saddle 6---Provincial Affairs S---DeGaulle's U.S. Tour 4~Panel Quiz 2-Law of the Plainsman 7:45 P.M. 11-The Nation's Business 6--8can 7-~Playhouse 6 Viewpoint 2--Sportsreel 11:30 P.M, 11-8---Late Show 5-2--Jack Paar 4--Film Festival | match -- break it in two before discarding it. | Summer Suits Light As A Feather -- Light On The Pocket Jack Fraser's have a "Scoop"! Special Purchase of wrinkle - shedding "Terylene" - and - wool suits 33 Only $10 UPON TODAY! You could WIN a NEW RALEIGH CYCLE! [Fl veloc! A Clip to a Monarch Margarine White End Flop (or reasonable facsimile) and mail to: -- MONARCH MARGARINE "BIKE-a-DAY"" CONTEST P.O. Box 516, Station "'F", Toronto, Ont. AGE (PLEASE PRINT) NAME ADDRESS CITY. Store Name and Address where M STORE NAME ADDRESS i Mark X in square beside answer you think is correch MONARCH MARGARINE TASTES BETTER BECAUSE-- ¢ gl [J A. Monarch is made from Pure Vegetable Oils, | [C] B. Monarch is Vitamin A, Vitamin D ched WE NE NE SE -- PHONE a). was p ch Marg Comparable fo 59.50 and $65 Suits Every winner will be notified by i mall. Contest ends May 31s, 1960. Our employees and those of our Advertising Agency are WIN A NEW CYCLE FOR YOUR BOY or GIRL FREE FOOD VOUCHERS given away every day! in MONARCH MARGARINE'S CONTEST "BIKE- a- DAY tor in. MONTH of MAY" the coupon above. Attach it to the white crown end flap and send both, by first class mail, to -- MONARCH MARGARINE "BIKE-A-DAY" ONTARIO CONTEST, P.O. Box 516, Station "F", Tqronte, Ontario. THIS WEEK'S WINNER IN OSHAWA MISS K. BARKER 153 PARK RD. NORTH OTHER WINNERS OF FREE RALEIGH CYCLES JOHN HOGG, 106 Malvern Ave., Toronto SHIRLEY STEPHENSON. 306 Hounslow Ave., Willowdale -- Toronto DCUGLAS AUSTROM, 413 Riverdale ve., Windsor JAMES DAVIS, 1116 Adelaide St. N,, London BARBARA FULLER, 77 Mary St, Hamilton BRIAN EASTON, 277 East 37th St, Hamilton BRIAN DAZE, 924 Rex Ave., Ottawe JOHN FARRELL, 276 George St, Belleville 0) . « . incredible value, right at the start of the season. WH Y suffer the heat? Wear a 55% Terylene, 45% wool blended suit... styled by a masterful hand in slim, trim lines. Be relaxed, comfortable, and cool. It's SO easy! Just pick up @ pound or two of better tasting, wonderful Homogenized Monarch Margarine. Tear off the white crown end flap ~-- then -- fill in No doubt about it! 55% "Terylene" with 45% wool is the latest and best answer to keeping cool and well-dressed all Summer long. Choose two-buttoned, single breasted models in Summer shades including light tan, char grey, light grey, and new pin stripes. Sizes 35 to 46 in regular, short, and tall models. Yok Pua OSHAWA SHOPPING CENTRE OPEN FRIDAY NIGHT TO 9 P.M. "Terylene"-and-Wool. This lightweight fabric is * Very wrinkle-resistant % Will retain its creases (even in damp weather) % Keeps its shape / a i % Seldom needs ironing margarine tastes better because it's made from PURE VEGETABLE OILS! % May be safely dry-cleaned

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