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2 I ALORAM "rATCS Game Saar ST An important message from the President of Canadian Oil The day after tomorrow this corporation will announce a petroleum achievement of profound significance to motorists throughout Canada. Until now, this has remained a closely guarded secret. Late last year our chemists in Sarnia, working in collaboration with international petroleum leaders, succeeded in developing two new gasolines that combine-- for the first time in Canada--the major benefits known to petroleum chemistry. The total research of the Fifties is now ready to bring you a new kind of gasoline for the Sixties. The symbol you see below stands for this achievement --and the two new White Rose motor fuels that it created. We recognize that, in recent years, confusing claims and semi-scientific names have made it difficult to separate promotional fiction from petroleum fact. There will be no such mixup with the new White Rose motor fuels. Their benefits will be told, not in vague generalities, but in terms that have tangible meaning for every motorist. If the scientific superiority of a product is any criterion, the typical Canadian car owner will soon discover that these fuels live up to the claims that are made for them. | 'This statement is backed by our policy of making no claims that are not matched by performance. We say to you "Here is a milestone in motoring" only because we can isay it to ourselves. But we would rather have you tell us. In this spirit, I wholeheartedly advocate and will appreciate your using one of the new White Rose gasolines. They will be available at all White Rose service stations on Friday. CANADIAN OIL COMPANIES, LIMITED THE OSHAWA TIMES, Wednesdoy, May 16, 1960 J