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with pits » Wiaede Wierik er Te NOW Whisky history is made... S eagram's Brand New Rated Best In test after test after test Canadians liked th Seagram's of B... introducing FIVE STAR SPECIAL, Cana- dians were asked to test* this new brand against the three most popular brands in its price class, These studies included more than a thousand rigidly supervised individual taste tests conducted under conditions where the identity of each whisky tasted was hidden, In all tests the same three leading brands competitive with FIVE STAR SPECIAL were used, FIVE STAR SPECIAL over the leading brands in its class, In all parts of the country, the pre- dominant fact emerged that a large number of Canadians have been waiting for a more pleasant- tasting, smoother whisky like FIVE STAR SPECIAL, In test after test after test, FIVE STAR SPECIAL proved to be the best-tasting, most satis- fying whisky in its price field. Next time out, try Seagram's | great new rye whisky with the e taste of \L best Ai PMG. Week a i 9 9 & 5 el Ui ah pr a i dians--that here is a history- making whisky: a better-tasting genuinely fine whisky at a pop- ular price. From East to West, the Five Stars on the bottle, See if . conclusion was the same; a you don't agree with the verdict' significant majority preferred of thousands of other Canay FINER TASTE IS A SEAGRAM TRADITION ~