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SATURDAY, OCTOBER 15, 1960 ONTARIO TODAY Big leaguers setting a poor example, If they don't, St. Mike's doesn't want them, Once last season, Dave Keon, a star player and potential Maple Leaf performer, received a misconduct penalty for swearing at a referee, even though the cuss word he chose wasn't in the same league as some of those selected by the rival Toronto Marlboro juniors and heard all over a four-fifths empty rink, Anyway, Keon was called to a meeting with the school's principal to discuss the matter, He was informed that nothing of the kind must happen again and was instructed to apogolize to the referee concerned, If hockey is a key force in the Canadian 'way of life and if, through its influence on youngsters, it can improve that way of life, it's our notion that the executive and the coaches of every junior club could well adopt the St. Mike's attitude, This is not to suggest that a bunch of Little Lord Fauntleroys ought to represent Guelph and Cornwall and Timmins and all of the other cities and towns in On- tario where youngsters are playing hockey. Far from it. It's meant to suggest that a boy can play to win without conducting himself as a hoodlum, For illustration, a youngster need look farther than Syl Apps and Red Kelly, two of the greatest of NHL performers, When Kelly is really worked up he's apt to say "Hang it all," but who is to ques- tion the ability of Kelly, one of the all- time great defencemen? And Apps, what of this marvellous Maple Leafs centre? Once, when he was breaking in and taking a rough ride from rival defence- men who suspected his courage, Apps caught a stick full in the mouth as he whirled past Bill (Flash) Hollett, then a Boston defender, Two front teeth were broken off and blood streamed from a cut on his mouth, "By hum!" exclaimed the wounded Apps, "this has gone far enough!" He threw aside his stick and gloves, turned on Hollettjand gave him a lacing, After that, the assassins left Apps alone, He'd made. his point -- the hard way. If he wr: ever again in a brawl, no one remembers it. And, by hum, we wish this country's kids would follow his example. Apps dind't need cuss-words, ADAMS DOS AGAIN! Adams, the distiller who made history with the now famous Private Stock, has done it again! Adams now presents Gold Stripe, another Custom Blend, at a moderate price, created especially for the Ontario taste, Next time you buy, try mellow custom-blended Gold Stripe in its tall, handsome flask bottle in 25 ounce and 12 ounce sizes, and you'll agree, Adams has done it i gas. again! Adams "GOLD STRIPE CANADIAN RYE WHISKY