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PACE TWENTY-SIX TH 'GRENADIER DIM INC r CC N pord ofold3: ated; WHEN Pe VISITING TORONTO DINE WITH | Us AMID THE GLORIES OF AUTUMN IN HIGH TRL PARK hear! of beautiful ' HIGH PARK t OPEN ALL YEAR Unlimited Parking Facilities CRRA VA TORONTO'S REGENCY 'COWERS Centrally Locoted Free Covered Parking for over night guests Moderate Rates Honouring Hilton Carte, Blanche, American Express and Diner's Club, FOR RESERVATIONS Sonsule r local Trevel Agent ZEnith 4.9800 89 venue Foeqd TORONTO ONTARIO ONTARIO TODAY University, Mexico City, showing library building SATURDAY, OCTOBER 15, 1960 ; HOUGH Mexico is virtually a neighbor and thousands of Canadians have seen the country for themselves, the feeling persists that Mexico is mostly a colorful legend. To many it is adventureous and exotic, a land of primitive charm, an es- capist's paradise, a violent contrast to life at home. Canadians know that in the cities it has modern hotels," traffic jams, skyscrapers and sophisticated living; in the country, biblical-looking burros, peones in serapes, moldering churches in quaint colonial villages, volcanos and jungles. Mexicans know that in the last three decades their country has experienced an explosion of industrialization and progres-- sive reform that has dispelled the colorful legend and pulled one-third of the popu- lation into a new middle class, This accounts for Mexico's confusion in selling Mexico to the northern tourist, Mexicans depict their country as modern,' progressive and industrious. Canadians and Americans are still buying the color- ful legend -- the Indians, the haciendas, the volcanos, the tortillas and the burros, Mexico's government and tourism in- dustry is run by its growing and healthy middle-class. About ten million people, born of industry and fed by solid pay checks have no interest in the legend. Their invitation to tourists reads "come see our modern universities, our miles of perfectly-engineered highways, our indus- Now Many Wear FALSE TEETH | With Little Worry Eat, talk, laugh or sneeze without oar of insecure false teeth dropping, slip ing or wobbling, FASTEETH lates firmer and more coms BD .This pleasant powder has no ummy, gooey, pasty taste or feeling, Sey t cause nausea, It's alkaline Checks - "plate odor" ath), Get FASTEETH at ors everywhere, (non-aeld) (denture drug coun Can't do this in CANADA 24s winter but... you can AT FLORIDA'S _ELLINOR VILLAGE VACATION RESORT at DAYTONA BEACH Come early and take ods vantage of the low Fall rates, $43.25 per week for 4-176 of 650 wnitssSept, 1+Dee, N OEE OW OE WR WR WR ER WR We We'll send you a free color brochure ond additional + just ill in this coupon == or see 4 Pgh mg gr) PER WEEK $7500, Jan, 630 "Private Villas By The Sea World's Finest Free Beach Swimming Pools | 18 hole Seaside Golf Course § Room Telephones Fishing information , your Travel | Ded 1 Nome FOR 4 1-April 30 Agent, ELLINOR VILLAGE DAYTONA BEACH, FLORIDA tries, and our plush, air- conditioned hotels" This | prideful feeling is under- standable when one sees the achievements of modern Mexico but in this day of "motivation-researched adver tising" one wonders whether there is a place for it in tourist promotion. Attracting approximately 600,000 tourists each year since 1956, Mexico has not experienced the annual per- centage increase in tourists common for other vacation- lands, A tremendous growth in hotel and ofher tourist facilities and a static tourist population has resulted in the lowest vacation prices Free TV [ ] Address available in tropic vacation- State. lands,