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10 THE OSHAWA TIMES, Tessdoy, Junwery 17, 1961 Nature's own filtering agent silkens every pufl NOW! MATINEE FY CAN SE NRIBINNG to improve both ends of the filter cigarette Exclusive Humidor Process restores natural moisture to every tobacco leal Nature knows it...and so does Matinée: tobacco craves moisture! Dry, crumbling, | | thirsty tobacco can mean poor smoking. : The new, patented "Humidor Process' | (exclusive to the makers of Matinée) | | breathes soft, moist air into every pore of every tobacco leaf, No "dry spots", no crumbling to dust here, Every Matinée draws even, tastes cool ,, every Matinée delivers the full, fresh tobacco flavour ,,.every Matinée is packed firm and packed "for keeps', All this and nature's own filter, too! Matinée's pure-white filter, made from the cellulose in growing trees, silkens your smoking... lets sweet, satisfying flavour come through, Try a Matinée, You'll see, 30 seconds can switch you Matinée-way! Tap It! Open a pack, tap-Lest a Matinée.,.there's no dry tobacco fall-out'! Pinch It! No "gaps", no "soft spois'! ach Matinée is packed full and packed firm! Light It! Matinée's tobacco-end is ¢lean-cut, No 'flare-up' from dangling shreds! Taste It! "Humidor" fresh-leaf flavour flows pure and cool through the Matinée filter!