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20 THE OSHAWA TIMES, Monday, August 28, 1961 SUPER SALE BS SMAN ol Selling Canada To U.S. Tourists By JACK VAN DUSEN Canadian Press Staff Writer OTTAWA (CP) -- Alan Field probably has the biggest job in the country. He sells Canada. The grey-haired former film producer is director of the Canadian government travel bureau, a publicly - owned agency devoted to selling Can- ada as a tourist attractign. Said to be the only federal agency of its kind in the world, the bureau flcods the U.S. with tons of promotional material in "| a bid for some of the $2,000,000,- 4 000 that Americans spend on i travel and holidays outside their i country. "The United States is the big- gest tourist market in the world," says Mr. Fields. The Toronto-born tourist promotion specialist is using all the angles to sell his product on this mar- ket, where Canada faces com- petition from virtually every country in the world. Visiting Americans spent $371,000,000 in a record splurge in Canada 1n 1960, and Mr. Field expects the figure will be even higher this year, despite some unemployment in the U.S. Mr, Field, who left the Na- tional Film Board to join the bureau in 1950, uses films, photos, television, magazine and newspaper advertisements --and quick service--to attract tourists to Canada. Working closely with the prov- inces and transportation com- panies, the bureau, which has branch offices in New York City, Chicago and San Fran- cisco, placed $1,700,000 worth of advertising in United States magazines last year, scattered movie film in 579 libraries across the country, sent out 15,083 . photographs and hun- dreds of TV shorts. An estimated 6,073,687 per- sons watched free screenings of 5,600 films and another 60,000, id saw seven-minute glimpses of Canada on TV. FLOOD OF QUERIES Biggest job of the bureau is answering the flood of inquiries that resul! from the promotion. Last year 782,000 Americig: wrote asking about Canada. The total 'is expected to reach 850, 005 this year Each of the queries--coming at the rate of 22,000 a day in the peak season--is answered individually by a crew of trained travel counsellors, stenograph- ers and clerks. Crews, working in a mail room bigger than the average post office, whip out 8,000,000 pieces of literature a year. Queries like '"'where should I go on a honeymoon" or "where's the best place to fish" are answered with specially- prepared booklets that pour out in the peak period at the rate of 1% tons a day. The aids to the tourists are followed up by questionnaires to find out how the promotion paid off and what the Americans found wrong with Canada. Out of some 30,000 replies last year only ene per cent had any complaints, Of the 782,000 who wrote for information, 85, per cent did come to Canada. They stayed an average of 12 days and each person spent $168. EVERYONE CAN HELP Tourism is "a wonderful thing," beams the 51-year-old Mr. Field. He thinks more Canadians should be taught to realize this. The man on the street shouid be more helpful and service personnel should be given courses on how to handle the tourist. "The tourist industry can't sit back and wait for the govern- ment to do it all "There isn't a community in Canada that couldn't do some- thing to attract and hold more tourists. "We can do the big job of providing high-cost advertising, but the industry must make local plugs and provide ser- vices." BIG WHEELS BARRIE, Ont. (CP) -- Some youths here are learning that some things in the 'good old days" were really convenient. A new fad has started with con- Let us supply your Heating Oil this Winter! When choosing your fuel oil desler -- may we offer one word of advice. Choose him carefully. We think you'll enjoy our prompt, personal service, The care and courtesy of our experienced service men. And above all, the guaranteed exoctness of every delivery of our truly fine quality oil. You'll like our Automatic Delivery System, too. You never run out of oil; we keep your tanks filled to your needs, automatically, Try us, won't you? Call 725-3581 , , . todoy oto, 43 KING ST. WEST, OSHAWA 5 Look for our bright Yellow ond Green delivery trucks, 5 modem units to serve you, Via PHONE 725-3581 version of bicycles into vehicl of two, three or even four seats. NLY 3 DAYS LEFT TO SHOP IN ATON'S 2 GREAT AUGUST SALES! EATON'S August Fur Sale Offers EATON'S Biggest Ever Sale of Oshawa's Best Buys In Jackets, COATS and SUITS! Stoles, Full, And 34 Length Coats JACKETS, FULL AND %-LENGTH COATS Pre-season Savings of 20.00 t0 70.00 T PRICE GROUPS IN COATS Black (dyed) Persian Lamb full length coats, many with Natural Mink trim Sheared Racoon, Natural full length coats Mink-dyed Centre-back Northern Muskrat full-length coats Blonde-dyed Sheared flank Muskrat full and 34 length coats, some with Natural Mink trim. H H Natural Pastel and Sapphire Mink Gill full and 34 length coats Ordinarily 69.95 to 269.00 i 00 2 39-951.199- 4 PRICE GROUPS IN SUITS length coats, Ordinarily 69.95 to 269.00 ® China Mink (dyed) full and 34 length coats ® Sheared Racoon Natural full length coats ¥ SALE, D5 00 @® Let-Out China Mink (dyed) jackets | EACH [] fo ® @® Blond-dyed Sheared Flank Muskrat 34 length coats with Natural Mink trim 'Gina' Brown (dyed) Persian Lamb full and % length coats, plain or natural Mink trim Natural Otter full length coats ® Canadian (dyed) Ermine jackets EATON August Sale, each ........... PY FIVE FUR CLASSICS IN JACKETS, COATS EATON August Sale, each ® "Emba" and Canadian Majestic Fully Let-Out Mink Stoles in pastel, sapphire, desert gold and silver blue. SALE, EACH ........ EATON'S UPPER LEVEL, DEPT. 248 TUESDAY'S COAT FEATURE: LUXURY FURS AND COATS OF DEEP-PILE FABRICS Glamorous collars of Canadian Beaver, Sapphire and Pastel Mink, Matural Grey, Black (dyed) and Brown (dyed) Persian Lamb top these beautifully detailed coats of wool-and-mohair and wool-and-""Angora' (rabbits' hair), Styled for Fall and Winter of '61 . . . in glowing Autumnal shades! ORDINARILY 149.00 EATON AUGUST SALE EACH ......... 1 09.00 COATS AND SUITS, EATON'S UPPER LEVEL, DEPTS. 244 - 644 PHONE 725.7373 Pitch Back Baseball Set Training device that offers great fun and exercise for both children and adults. Durable nylon net in strong metal framework returns balls . . . takes place of partner at practice ses- sions. May be used indoors or out. Adjusts to accommodate speed in ® Three-horsepower 'Clinton' pitch, size of pitcher, and varying four-cycle engine. degrees of distance @® Fingertip throttle and clutch . SET ...\....... L on heavy stainless steel hand- ELIZABETH ARDEN S als can be locked in cen- \ "S L E & K" tre, left, right, or free swivel position. Dart Boa rd + + « the cream of depilatories [ and Da rts For removing hair gently and effectively 'Timken' bearings on tine and Ala tnd eaioms om the face, legs and arms. 'Sleek' is ur -sty 5 Regulation tourement size safe to use on even the most delicate with +four-high-carbon steel fun for the entire oily , areas of the skin . . . it is mild as fine tines per section. ; face cream. 'Sleek' is sure to remove Tilling width 22", up to 32" every trace of hair smoothly; regrowth is discouraged; skin stays smooth longer. with extensions. ; AN oA : . . IB i p pprox. 18" diameter and @® Hinged depth stake adjustable 34" thick -- 2 sets of dorts 1%-0z. tube ... 1 25 A 4Y3-0z. tube .... 2 00 ® from 0 to 8". included. EATON Special EATON'S MALL LEVEL, DEPT. 212 PHONE 725.7373 Black (dyed) and Natural Grey Persian Lamb jackets, many with Natural Sapphire Mink trim. Natural Canadian Beaver Jackets ® China Mink (dyed) jackets EATON August Sale, each ® JACKETS AND COATS IN FULL AND 3; LENGTHS @® Black (dyed) Persian Lamb, plain and Natural Sapphire Mink trim, jackets, full and 3% EATON August Sale, each . .......... ® SEVEN FURS! JACKETS, FULL AND 3;-LENGTH COATS Natural Canadian Beaver % length Coats China Mink (dyed) Full and 34 length Coats. Black (dyed) Persian Lamb full and % length coats, plain or Natural Mink trim Natural Grey Persian Lamb and % length coats, plain or natural Mink trim. ® Black (dyed) Persian Lamb full and % length coats, plain and Natural Sapphire Mink trim. @® Natural Grey Persian Lamb full and %4 length coats, plain and Natural Sapphire Mink trim, ® Natural Grey Persian Lamb jackets, plain and Natural Sapphire Mink trim @® Brown (dyed) Persian Lamb jackets, plain and Natural Mink trim ® Ermine-cut China Mink (dyed) jackets 967.00 PHONE 725.7373 sseces Rotary Tiller 14" Tines For preparing seed beds, garden tilling, cultivating, mulching ® Movable numbers to help prolong life of board. Compressed paper board, 3.49 EATON'S MALL LEVEL, DEPT. 261 PHONE 725.7373 Price,each ................ 99.50 EATON'S OUTDOOR SHOP, DEPT. 253 PHONE 725-7373