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EARLY ALBERTA VOTERS These two nuns were among the first voters to arrive at the polls in Edmonton for the provincial general election. There were 713,630 persons eligible to vote. --(CP Wirephoto) TORONTO (CP) -- Advertis- ers and ad agency executives were told Monday that most Ca- nadians in a sample study said the daily newspaper is best among the mass - communica- tions media in providing infor- mation in depth, both in news and advertising. Reports on two studies on the habits, attitudes and motives of Canadians in using newspapers, radio, TV and magazines were announced by the Canadian Daily Newspaper Publishers As- sociation, which sponsored two detailed surveys last year. One was made by Canadian Facts Limited, the other by the Institute for Motivational Re- search Incorporated of Croton- on-Hudson, N.Y., both in con- sultation with the Canadian Ad- vertising Research Foundation. Newspaper Seen Best On Depth Information middle-sized border city, a large industrial city and a rural com- munity--not identified by name. Questioned on four major news stories of 1962, most peo- ple 'told IMR questioners that neéyspapers provided better cov- erage and understanding of the federal election, the medical care issue in Saskatchewan and the thalidomide tragedy. A ma- jority favored TV for coverage of U.S. astronaut flights. Votes for the "most interest- ing version' of the four stories favored newspapers on medical care and thalidomide, divided equally bet ween newspapers and television on the federal election and preferred TV for the astronauts, Most people--75 per cent--be- lieved newspapers should pro- vide leadership in the commu- THE OSHAWA TIMES, Tuesday, June 18, 1963 BY plied to all building materials, and to manufacturing. equip- Spending May Change After New Budget By DON HANRIGHT CONDITIONS BETTER But officials here say that); crusading for issues, since the original 1963 forecast! nity by thus stimulating interest and ac- tion, and 79 per cent said the newspaper is a major influence in the community. A Canada-wide sampling on newspaper reading habits, car- ried out by Canadian Facts Limited, showed that seven of 10 adults read a daily newspa- per at least once during a week --74 per cent of the men and 67 per cent of the women. Readership increases gener- ally with age, education, in- come, degree of activity in the community and roughly with the size of the community, although peak readership was recorded in centres ranging from 30,000 to 100,000 population. At least nine out of 10 city adults read a daily newspaper at least once a week. eral sales taxes are bound to raise the price of everything from the Peace River Dam to a new kitchen cupbvard. --at least this soon after last Thursday's budget--is whether: higher prices will alter spend- ing decisions and thus the eco- nomic prospects for 1963. come in mid-July with publica- tion of the trade department's revised outlook for capital in- vestment. The oriignal forecast, prepared near the end of 1962, was for a five-per-cent gain in business investment. used economic yardsticks. Total capital investment makes up OTTAWA (CP)--The new fed- But the big imponderable here First solid indication may tions have brightened. Credit is easier. Another partially-offset- ting factor may be the acceler- a kinds ister lendency) to get on with planned capital spending before the full impact of the sales taxes is felt. president of the Canadian Con- struction Association, has said the sales taxes will push the was prepared, business condi- ted depreciation of various -- Nn. There also may be a t price T. A. Somerville of Toronto, This is one of Canada's most- Irving Gilman, vice-president of IMR, said at a CDNPA lumch- eon for 140 advertiser and agency representatives that his company's study of the role of the media in the home. indicates that the four do not compete di- rectly. All play complementary and supplementary rolls, he said. MAJORITY PICK PAPERS Choosing among newspapers, radio, TV and magazines, 55 per cent of those questioned said newspapers are best for infor- mation and in helping the indi- vidual assess the significance of events. And, he said, people depend on newspapers and magazines to a far greater extent than on television and radio for detailed Heavy Trading On Monday's Stock Market TORONTO (CP) --The stock market slipped sharply during heavy trading Monday with penny mines holding the bulk of activity. Cusco Mines, which traded over the 2,250,000 mark Friday, sold nearly 2,000,000 shares dur- ing the day although no change was recorded in the closing price of 3214. Tribag also traded heavily, climbing six cents to $2.15. Among heavy losers were Im- Bank of Commerce, down %, Dominion Foundries and Steel off 1% and Du Pont down one point to 21. Imperial Oil also lost 1% and declines in a % to % range went to Bank of Montreal, B.C, Power, Canada Cement, Fraser, Moore and In- dustrial Acceptance. Scattered gainers included Distillers Seagrams, up % and Texaco Canada ahead %. Senior base metals were lower with Falconbridge losing % and Noranda down % OTTAWA (CP) -- Canada's international payments deficit, while still huge, dipped again in the first quarter of 1963 to con- tinue the improvement begun last year. An export surplus and a smal- ler tourist deficit combined to reduce the over-all current ac- count deficit to $243,000,000 in the January-March period, the bureau of statistics said Mon- day, This is a drop of $90,000,000 from a $333,000,000 deficit in the first quarter of 1962, In. the was $337,000,000, Higher overseas exports were Deficit on non - merchandise transactions fell to $305,000,000 from $326,000,000. This takes in travel spending, interest and di- vidends, and such outlays as Tobacco stocks, which at- freight 'and shipping costs. tracted attention last week, lost fractionally, Imperial Tobacco and Rothmans both off %. On the closing index, industri- als were down 3.37 to 641.29, golds advanced .26 to 88.05, base metals declined 1.82 and western oils slipped 2.17 to 117.50. Volume was 5,505,000 shares compared with 6,922,000 Friday. DIVIDENDS By THE CANADIAN PRESS Canadian Genera! Invest- ments Lid., common 32 cents, July 15, record June 28. General Products Manufac- turing Corporation Ltd., class A and class B, two shares of three per cent non-cumulative redeemable second pfd. stock having a par value of 25 cents og share, July 15, record June Price Brothers and Co. Ltd., common 50 cents, Aug. 1 rec- ord July 2. Scottish and York Holdings Co, Ltd., 5% per cent series A pid, 68 cents, July 15, record June 24. Stanley Brock Ltd., class A 15 cents, class B 10 cents, Aug. 1, record July 10. Union Gas Company of Can- ada Ltd., series A pfd. 69 cents, TRAVEL ACCOUNT BETTER Almost all the improvement came on the travel account, The Lesage Makes First Comment On Budget QUEBEC (CP) -- Premier Jean Lesage, making his first extended comment on the fed- eral budget speech, told the Quebec legislature Monday that the provinces must have a greater economic role if unem- ployment is to be fought effec- tively. "It is true," Mr. Lesage said. "That the central government must watch over the general economic balance of the coun- try but it is absolutely neces- sary ... if the scourge of un- employment is to disappear as much as possible that the prov- inces pay a more extensive eco- nomic role. Mr, Lesage said he had not expected an answer to his tax ultimatum in the federal budget speech last Thursday and that questions of sharing could only series B pfd. 75 cents, Sept. 30, record Sept. 13. be discussed at a federal-pro- vincial conference. If You Don't Buy NOBODY BEATS oom. BAD BOY'S No Matter Whether It's Furniture, Appliances, HI-FI, TV, Radios, etc. It At Bad Boy's YOU PAY TOO MUCH !! BAD BOY Open Nightly (Except Saturday) 'Til 9:30 FURNITURE APPLIANCES same period of 1961 the deficit f a key factor. They helped give how: Canada a $62,000,000 over-all trade surplus in the first three months this year with a small deficit a year earlier. Payments Deficit Still Improving deficit fell to $67,000,000 from $84,000,000 a year ago. Tourists in Canada increased their spending by $4,000,000 to $50,- 000,000, while Canadians abroad cut their outlays by $13,000,000 to $117,000,000. In contrast, net payments of dividends rose to $124,000,000 from $112,000,000. Interest pay- ments went up to $69,000,000 from $67,000,000. By areas, Canada's over-all payments deficit with the United States grew worse, climbing to $350,000,000 in the inst quarter of this year from $343,000,000 a year earlier, Big gains in export trade, ever, meant startling im- provements in balances . both with Britain and other coun- tries. Canada's payments sur- plus with Britain rose to $68,- 000,000 from $6,000,000 a year earlier and with other countries to $39,000,000 from $4,000,000, Meanwhile, capital continued to enter Canada on a large scale, But there was a major change in the form it took. Net inflow for investment in foreign-controlled enterprises in Canada fell sharply to $65,00,- 000 from $190,000,000 in the last quarter of 1962 and $110,000 in the first quarter of 1962. This reflects the absence of last year's big take-overs of Cana- dian companies. NET EARNINGS By THE CANADIAN PRESS 31: 1963, $843,335; 1962, $724,506. Trans-Prairie Pipelines Ltd., 3 mos. ended March 31: 1963, $233,626, 15.7 cents a share; 1962, $120,239, 9.8 cents. Canadian Devonian Petro- leum Ltd., year ended March advertising information. A booklet based on the IMR survey said that in reply to a question as to which medium was likely to make more "'ex- travagant claims" in advertis- ing, 56 per cent said television, 20 per cent said magazines, 13 per cent said newspapers and 11 per cent said radio, It said 83 per cent staied newspapers are the best source of information when good value is sought. Seventy per cent said newspapers seem to advertise a product "just when I'm most interested in buying." Seventy-one per cent. of the people questioned found televi- sion advertising the most irri- tating, 13 per cent said radio and the rest divided equally be- tween newspapers and maga- zines. BASED ON FOUR PLACES The motivation study was La Marsh Calls Talk On OTTAWA (CP)--Health Min- ister Judy La Marsh announced Monday she is calling an early conference of Canadian health officials and other interested parties on the hazards of cigar- ette smoking. She did not name a date in her announcement to the House of Commons. Miss La Marsh, who person- ally gave up smoking during the weekend, said she had been impressed by evidence linking cigarette smoking with lung cancer and certain types of bronchitis and heart disease. A special effort must be made to persuade young people not to take up the smoking habit, she told the House, Miss La Marsh said her de- partment will be working in close co-operation with provin- cial and municipal health de- partments in combatting cigar- ette smoking. She was imviting officials of the other levels of government, along with representatives. of voluntary agencies and of the tobacco industry, to an early conference. Miss La Marsh expressed hope that proposals will be ad- vanced at the conference for a positive and effective program. A couple of pipe-smoking MPs--New Democratic Leader based on four Canadian commu- nities--a large prairie centre, a T. C. Douglas and H. W. Her- ridge (NDP--Kootenay West)-- A renowned research institute has found a unique healing substance with the ability to shrink hemor- rhoids painlessly. It relieves itch- ing and discomfort in minutes and speeds up healing of the injured, inflamed tissues, _ ing improvement." Pain was promptly and gently relieved . .. actual reduction or retraction (shrinking) took place. Among these case histories were a variety of hemorrhoidal condi- tions. Relief even occurred in cases of long standing, and most im- portant of all, results were so thorough that this improvement was maintained over a period of Announce New Healing Substance... Shrinks Piles, Checks Itch Exclusive healing substance proven to shrink many months, tissue. Bio-Dyne is offered in oint- ment and suppository form called Preparation H, less painful. It helps prevent in- fection which is a principal cause of hémorrhoids. Just ask your druggist for Pre- paration H Suppositories or Pre- paration H Ointment (with a special applicator), : Satisfaction guaranteed or your money refunded. , FOR OENOPHILES Not everybody enjoys a Cream Sherry. Every lover of good wine does. It took us twelve years to put this Canadian Cream Sherry on the market. We're proud of it. We are convinced that by any criterion it stacks up with any fine Cream Sherry made any- where in the world, at the price. The yice is the key. This Canadian Cream Sherry costs more than the average Canadian Sherry, but a good deal less than you would be prepared to pay for a comparable wine, Taste this Cream Sherry against your favorite. Keep an open mind and palate, We'd be interested in your judgment. Because of the problem of supply Brights. Canadian Cream Sherry is available only in Ontario. Brights fine Canadian Wines SINCE 1874 N | I | ONLY | '9 Vi SN cen mee ees es es oe es ce oe 7 { . SURPRISE Behind this label you may fing one of the most delightful Surprises of your oenological experience, This is a Canadian Cream Sherry that took us twelve years to put on the market. It is a true Cream Sherry that compares favorably with any other Cream Sherry made anywhere in the world. - It sells for more than the average Canadian Sherry, but a good deal less than you'd expect to pay fora comparable wine, eseseccescecsssesceseocesseososscsssesesecs Because of the problem of supply Brights Canadian Cream Sherry is available only in Ontario. Brights fine Canadian Wines SINCE 1874 Se (a3 , Cream WV7 Wit ' AER Fetes Nes nan re fen oS SE AVM ll I \ N Cream 2 . SHERRY VA s. eee" Four years ago, after twelve years of trying, we were able to put on the market a small offering of Brights Canadian Cream There is no wine we make and sell today of which we are rar: You may not like this of wine. It is not one that appeals to every taste. But if you area lover of Cream Sherry as many people are, may we suggest you try it? t costs more than most Canadian sherries but con- siderably less than comparable sherries, whatever theircountry of origin. We hope you will agree with our assessment of it. Because of the problem of supply Brights Canadian Cream Sherry is available only in Ontario, Brights fine Canadian Wines SINCE 1874 ee A DUAN , G FCO IERRY Qt Sit A .|* It remains to be seen whether about 25 per cent of the Gross National Product. business will lower its sights as a result of the 11-per-cent manu- facturers' sales tax being ap- RESULTS COUNT! Mays MULTIPLE LISTING SERVICE Consult @ Member of the Oshawa & District Real Estate Board Blankets, Rugs OSHAWA'S ONLY - UNIONIZED SHOP . 723-4631 50 MILL . Smoking questioned Miss La Marsh about lung cancer and their habit, She told Mr. Herridge--who asked for assurance that pipe- smokers are in no danger--that he may continue to "'live in the sin to which he has become ac- customed." To Mr. Douglas, who inquired whether she planned to take up the pipe, she replied that so far as her will would allow her she intends to-do away with use of tobacco entirely. Later, she told reporters in an interview that it hasn't been as tough as she had expected since having her last cigarette about 7 p.m. Saturday. But her Commons colleagues weren't giving her much sym- pathy. They were sending her packages of cigarettes and en- velopes with cigarettes inside, and making comments about the possibility her willpower was giving out. GOES ON PILGRIMAGE LONDON (CP) -- Electrician John Stevenson is walking 4,000 miles to the battlefield at El Alamein, where his father was killed during the Second World War. The pilgrimage across North Africa will take him four months. During their recent monthly dinner sales meeting held at the Flying Bowmanville, Sam Art Izzie, successful di recent Sales Promotion Contest. d his pk in the Dutchmen Motor of Tony's ments presents cheques to Jim M iriver salesmen in Tony's Hotel Som results of the contest end was m the efforts of everyone during ost the past month, d the of Bill Pope, Seles progressive of the plus on opportunity for the salesmen to offer -- con: @ suggestions. Bill also pointed out thet Tony's heve « pansi hand, the full which will be presented ot the next Are you a King Size cigarette smoker? 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