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THE OSHAWA TIMES, Wednesday, July 31, 1063 9 SAFE! The Daily Newspaper Is the Safer, Surer Advertising Investment Two questions influence the choice of an advertising medium. First, what does it cost to reach a person with.a sales message? Second, how many of those you reach will' buy? A typical advertiser can reach a person through news- papers at least as economically as through other media. And the newspaper delivers an audience that likes to read adver- tising, prefers newspapers with advertising, and shops from advertising. Such am audience guarantees more sales action per message delivered, and makes newspapers the safer, surer ad medium. Why not send the daily newspaper te bat for you? The Oshawa Cues