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18 THE OSHAWA TIMES, Wednesday, September 18, 1963 AN IMPORTANT MESSAGE FROM THE PRESIDENT OF POWER SUPER MARKETS LIMITED Since the founding of Power Super Markets, over thirty years ago, our policy has been one of constant improvement in quality, in customer savings and in service. And now, it gives us great pleasure to bring you news of our proudest breakthrough . . . a breakthrough to a new, high standard of beef quality AT NO INCREASE IN PRICE. This is a very special strain of beef, raised on rich grains to produce more richly flavoured red meat . without excess fat. Our new beef is cailed "Power Perfect Grain Fed Beef"--and it well deserves its name. "Power Perfect Grain Fed Beef" is consistent in flavour, consistent in tenderness, consistent in colour and consistent in quality, EVERY day of the year. The Government stamp on a side of beef guarantees its standard of quality--but, it does not guarantee its flavour. "Power Perfect Grain Fed Beef" is FLAVOUR GUARAN TEED. We are so proud of "Power Perfect Grain Fed Beef" that we unconditionally guarantee to give you complete table satisfaction. If you or your family are not completely satisfied, your money will be cheerfully refunded. It is with considerable pride that we present to Power customers, "Power Perfect Grain Fed ' Beef"... we know that your enthusiasm will match ours. Sincerely yours, by lout sa Leon E. Weinstein, President POWER SUPER MARKETS LIMITED 4 rd