The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

18 THE OSHAWA TIMES, Mendey, Decombor 16, Ldadl Buto Era In Indiana Enjoy Annual Ends With Studebaker SOUTH BEND, Ind. (AP) ---;ket domination of the The last struggling survivor of Three' of General Motors Indiana's once-booming auto in- and Chrysler dustry is soon to go the way Studebaker Corp of the blacksmith shop in which but in such diversified lines as chemicals, plastics and electri the oldest trade cal appliances which it hwav travel in the quired in the last five years Canadian imports will bear the signature of baker, the only manufacturer whose name out dates the auto itself is ended Clem and Henry did only 25 cents worth of busi will survive it was born Studebaker, name for hig world, will shut down its South Bend auto assembly line in the 'next few days as it shifts pro- duction to Hamilton, Ont., on a scale trimmed drastically to match skimpy sales 3y Christmas, much of the once-humming 291 - acre Stude- baker Corp. plant will be silent doomed apparently to become as much an economic relic as the blacksmith 'shop where Clem and Henry Studebaker be- gan business 111 years ago. « Since Elwood Haynes steered) Another of the five his first gasoline-powered vehi- paker brothers. John cle through the streets of K0-\the gold rush west komo in 1894, Indiana haS been town Calif. now Placervi tied closely to the horseless car- He found gold in making F barrows, returned in $8000 firm The Civil contracts Stude 16, 1852 blacksmith shop in South Bend They sold three wagons first year JOINED GOLD RUSH to assembly ap Ford's line the motoring tal of the world to Detroit and euch proud Indiana auto names as Duesenberg, Cord, Marmon and Stutz disappeared the on years ast of the But Henry shifted War wagons brought for ammun tion carts and horse-drawn am Studebaker Bros n bulances prospered. In 1865 brother, Peter, wen salesman .to set up a baker showroom the and the mar- tier in. St Joseph Studebak covered helped carry the alf a nation to new migration next four St hide baker sales 000.000 n 1875 1887 and $3.00,000 in debaker sold its first car in 1902, its first rowered car in 1904 $60.000.000 in 1916 In the 1920s, sales surged a pre-depression peak of $177 000,000. But like 1,490 auto mak ers. before it, Studebaker into receivership in 1933 To the rescue came Paul G 8 auto manu t west as : ; Stude fron baker now of dwind Attacks Cass On Car Ruling (CP) on ng sale Mo wagon ancestors 0 cont decades passed $1 TORONTO Donald 1898 elec gasoline Sales hi Stu "tr ric Saturdas of re- g to 'in racketeering ine spor vestipate ° a used -car bu a statement a de Genera in the He said in elsion by Attorney Fred Cas was "ine nvestigate after suct Big! Hoffman Ford|the president and ac- still the automobile life But an era turer to bring Studebaker Studebaker ness--for shoeing a horse--Feb. est when they opened their the Stude- followed Hang-| Ww bg 1858 with MERGE WITH PACKARD in capital and joined the union another homes as inued $2.000,000. in f to sank Harold S, Vance, board chair- whom . Studebaker reached its greatest heights Within one month Studebaker was back in the black Studebaker inttroduced the Champion in 1939 in a move into low-priced field, and its ng sales spurted with ne After the Second World it- was the first manufac- and man. under sag War, In its centennial year of 1952 sales 000,000. It was the fourth larg- auto manufacturer in the world and the largest inde- pe ident But the downhill While Studebaker has grown, so had the "Big Three." In a world of mass production and mass communications 'advertis- ing, Studebaker slipped and skidded next 11 years were It merged with Packard Mo tor Car Co, in 1954. But Pack ard continued to falter and the irm retreated produc- tion: of Studebakers again In 1958, Studebaker took wo final steps which led to week's decision to down the South Bend assembly line It jumped into diversified oper- ations as a financial backstop and it 'brought out the Lark, a ompact which sought to follow Motors' suc- cess Studebaker's farm tractors oor machines, termal plastics, hemical compounds and other areas through merger. and ac- quisition brought the company coffers a new s lining But the 'Big Three' also jumped into compacts and the Lark failed. to match sales hopes. From 1959 on, Studebak er's automotive division Jost $40,000,000. The other divisions of the firm had to -balance the deficit to sole the last shut car American into freezers ventures home ver w Christmas party out a new model} topped $500,-) jmore than any other Govern: 'ment House entertainment fhe governor - general and his wife received a plaque from the club, presented by 13-year- old Billy Kowceur, After the party, the governor- general and his wife ieft for Quebec City, by .way .of Mont- real and Trois-Rivierés, They (CP) -- "Have an- will spend the Christmas season i of fruitcake. won't 41 Quebec and will return to you said the stately lady iniqitawa for the New Year's black to the wide-eyed five e Jan. he year-old boy. we aieoieeaiat ss ake is aon na nea, gaa in as y mother's, replied e m boy, helping himself A a Jarge VILLE N EU.V E, France slice (Reuters) -- The touring Aus- The insu wae Mie tralian Rugby league team beat Vanier and the occasion was the | Southwest Foence: 41-1). here : Sunday. The Australians led governor - general's annualijy sot hatetime Sat ay for;= * za nol members of the Ottawa Boys' Club and their sisters While Governor-General ier presided over a head table with five of his young guests Mme, Vanier walked up and down the long rows of shining faces in the banquet hall, pass- ing out sandwiches and cookies ice cream and cake, Nearly 200 Boys, sisters 'Vanier Party OTTAWA other piece Georges Van children between the ages of five and 12 watched a special cartoon show, enjoyed the lunch and received a Christ- mas present of fruit and candy The by former Vincent Massey oecasion of the SMART WOMEN... have their carpets and uphol- cleaned 'The Safe Way' DURACLEAN 728-8518 party ad Sat In fact, Gen. Vanier s urday he enjoyed 1 party Two little boys were exchanging views on the fairer sex on their } way home from school when the older one proclaimed: | "I'm not going to kiss. Mory ony- more; her neck's dirty." The younger one looked puzzled i? moment and then brightened: "Her Does?"' ill just be boys... e a blessing in your old they'il help you to reach r toc Did you know thot including drapes and the home will longer life if they're kept 1 all the time. The tiny 1 of dirt particles is what them out r dry cleaning to us in good Christmas delivery. There h time Christmas week fabric ets around ear he BOB EAKINS tmas falls Wednesdoy EATON"S CANADA'S CHRISTMAS STORE "Gifts of Beauty'. A--Tree Lamp -- this container is lomp © 'dainty shaped like and is complete with hanging cord Inside there ore six petal wafers to help soften the bath water. Each 1,00 B--'Bobbin' -- onother tree ornoment ging complete cord, bottle lower F--Both package contains Set -- this Blue iff' dust nd both 3.00 C--Blue Cologne -- a cologne stick of Blue Grass fragrance in a golden-colour gift box ach 45 G--Both Pair--o dainty taining flower lotion, Set, from Elizabeth Arden Solid E--'Hond Shell' -- @ shell - shoped container with hand soaps and hand lotion inside. Available in June Geranium or. Blue fragrances. A decorated shell with pretty flowers and 2.15 D--"Showcase' -- this pretty cose disploys Blue Grass 'Fluffy Milk Bath' and 2 hand Grass dointy the populor 1.50 Gross gaily complete very pockage con ribbon, Gross ond hand 4,25 Blue Complete mist PHONE 725-7373 Cosy Flannelette Sleepwear For Ch'istmas! Women's Waltz Length wa the legi consumer investis requested firm sure buggy. It the an unanimously by select committee -on cr redit Construction fusal the state ment sal ne a that Ks On Schedule ficers of the Federation of Auto mobile Independent Retailer MONTREAL (CP)--Dominion) provide names, © fac and Coal Corp. Ltd, re-| leged deception norted today construction of the 0 any's steel mill in Contre s on schedule The former wagon vived the horse and may even live to survive horseless carriage slature's CLEAWIT SERVICE?) 725- Pe Much Below Usual Price! stee did not ts stee ... at KARN'S and dates of a cheating or 5 and Oc Cie This pretty little gown is styled with three-quar- Il be ready for 1 ter length sleeves; dainty lace trimmed yoke and square 200 $22.000.000 and 240.000 roughly rod This Christmas give Beauty ae Du Bary will cover collar; two-button neck opening. Attractive flor- keteering Mr. MacDonald ment licensing procedures have plant w been loose advanced facilities legal se ndustry to meet reen be practices market n Canada nh al prints on white background. Sizes small and medium inthe group. Fairley Jr ll be equ | said the ith the in the an ever for eno most steel expanding stee tan e been roducts EATON Special Price, each 1.99 UPPER LEVEL, DEPT. 209 PHONE 725-7373 UP TO $200.00 IN CASH Seven Winds soap, teamed with DuBarry Lotion Superbe, $2.25 the get: or with Seven Winds 1 @2. Cologne; $2.75. Pure bathing bliss! Jewel for her dressing- table--Seven Winds Cologne Mist in pearly swirl bottle. 2 oz, $3.00 EATON'S Oshawa Shopping Centre's MONTHLY FAMILY ALLOWANCE AWARD CONTEST Eatonia "Sanitized" Seamless Nylons ¥ Warm and subtle shading in dress and walking sheers bolero beige, samba sand, mocha coffee, brown maraca, burnt sugar and tango taupe. "Sanitized'" for ever-fresh wearing: Available in Pe lengths -- Petite (8/2 to 1012), Classic (9 to 11) and Tall (10 to 12). Also stretch nylon sheers for problematical fit- hings -- sizes A (812 to 9), B (94 to 10) and C (10% to 11). STYLE 622 - "Micro-Mesh'"' denier. STYLE 500 - Plain-knit Dress STYLE 750 - Stretch-hylon "' Sheers, 15-denier- The finest in dry skin bath oils for tubs full of silken- ing fragrance, DuBarry Velvet Bath. 4 oz., 83.00. Small Wonders! Quarter-ounce Seven Winds Cologne in smart gift box, only 61.00. one-ounce with crown, $2.00. Dress Sheers, '15- Sheers, 15-denier. Micro-Mesh"' Dress Treasure Set by DuBarry. DuBarry Beauty Boutique in Star Golden clutch bag complete with oval White or Parfait Pink, holds six essentials for beauty on the go, 66.50, tortoise shell compressed powder com- pact and golden Royal Lipstick, $4.00, DuBarry holiday gifts by Richard Hudnut are the essence of luxury and good taste. Some- thing for every lady on your list $1,00 to $20.00. EATONIA Value, Pair 1.29 3 pairs 3.80 OPEN EVERY EVENING TILL 9 P.M. FREE CITY- WIDE DELIVERY SIMPLY CASH YOUR FAMILY ALLOWANCE CHEQUE AT THE CENTRE AND ASK FOR FREE ENTRY FORMS DEPOSIT ENTRY FORM INTO BALLOT. BOX AT FLAG POLE IN THE MALL ENTRY. SELECTION THIS MONTH WILL BE MADE ON FRIDAY, DECEMBER 20, 1963, ee Oshawa" ' shopping centre_. S oil EATON'S MALL 'LEVEL, DEPT, 201 PHONE 725-7373 \ OPEN TONIGHT (MONDAY) UNTIL 9 28 KING ST, EAST PHONE 723-4621 OSHAWA