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_ THE OSHAWA TIMES, Tuesday, December 14, 1965 5A 7" bb ad 2s ome Hits All What used to be epitome of automobile status symbols -- air conditioning -- is now break- ' fing into all car markets in leaps - and bounds. Until recent years, car air conditioning has been installed principally in the more luxuri- our cars, but installations are mow being made in a steadily fmcreasing number of lower- priced models. Beaver Air Con- ditioning, one of Canada's larg- est installers of car air condi- tioning, have installed more than half-ef their 1965 volume in the lower price range cars. John Gregory, General Sales Manager at Beaver, attributes much of the trend to the fact that "'the industry is past the growing pains; people are be- ginning to realize the benefits. of having a cool car, free from dust, pollen, humidity and fog- gy windows", Mr. Gregory also} said "other considerations such @s top-notch models being available for $400 guarantees up to 24,000 miles or 24 months and the ease of transferring the air conditioning unit from one| car to another have helped in | the development". In the United States, 1964) marked the second year in a} row when the annual increase in | ear air conditioning units in-| stalled, was almost 30 per cent. | This figure is expected to reach 40 percent for 1965 over 1964. United States Automobile Air Conditioning Installations in Units were: 1960, 700,000; 1961, 725,000; 1962, 1,000,000; 1963, 1,400,000; 1964, 1,800,000; 1965, 2,500,000; * -- Expected for 1965. The Canadian automobile air conditioning market appears headed for essentially the same growth pattern which has de- arkets veloped in the United States. In fact the two largest selling Canadian brands Mark IV and Vornado, are estimating that business will continue to more than double each year, for the next few years, just as it has done in the last two years. The John E. Mitchell Co., manufacturers of the Mark IV, the largest selling unit in the United States, have established a Canddian organization to set- up dealers and to handle -the ra- pidly Increasing volume of busi- ness, So far in 1965 some 20 new outlets have been added. Auto- matic Radio of Canada Ltd., manufacturers of the Vornado units, have been able to set-up some 60 outlets for car air con- ditioning in Canada. T. W. McLorg, Executive | Refrigeration and Air Condition- | ing Association, stated that, "the trend over the last two! years coupled with the accel-| erated growth this year and the} prevailing economic conditions, | point to the continued rapid ex- | pansion of this segment of the air conditioning market. Actual- ly the past couple of years have been mainly years of establish- ing outlets; once these outlets | really start to participate on a_| large scale sales are going to| move ahead faster than ever."} In the United States almost} all the manufacturers including | the independents have shared in| the increased business. | Chrysler Corp.,; in 1960, re-| ported that 17 per cent of Chrys- lers and 3 per cent of Plymouths were equipped with air condi-| tioning. So far, in 1965, 42 per cent of Chryslers and 19 per cent of Plymouths have had air conditioners installed on the factory assembly lines. -- a sees % RADIO % 50 Gallons of GAS @ OFFER EXPIRES Prices on 1966 RAMBLERS are lower than you think ! $77 DOWN $77 Monthly ~ (36 Months) Buys a 1966 American Two Door Sedan % '66 PLATES with the purchase of a 1966 Rambler DEC. 31, 1965 @ MOTORS 100 Nonquon Rd. WELLMAN "Your Friendly RAMBLER Dealer" LIMITED 728-7351 "MMMM! ARE YOU WONDERING WHAT I AM DOING IN AN AUTOMOTIVE EDITION?" NO, NOT REALLY ! wy No ma'am we're not surprised at all, because when it comes to automobiles, people are involved and where peopie are involved, so are we, and since you Miss Claus nave been good enough to adorn our messages it is most appropriate that you should help pass on our message in this edition. Nothing too much to say except that this time of the year (as far as that goes any time of the year) we all want to look our absolute best for all the Christmas festivities, and we are very proud of the part we play in providing beautifully "Claus Clean" shirts (suits, slacks, skirts, dresses, etc.) for you at this time. We are terribly busy, but we work a little harder so we can do your. cleaning in jig time. Give us a Call at 725-1412 and we will pick up your cleaning and have it back to you in a twinkle of an eye. ' ACADIAN CLEANERS 299 Bloor St. Ww. 725-1412