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SECTION THE HERALD Wednesday 11 Gas shocks provide smoother ride I greater control improved handHng If you like a smoother greater trol units told in the and are ex control and improved from your peeled to account for percent by 1990 car 1 truck or van you m want to lh has made gascharged shocks and strati popular For starters one of the Today nitrogen charged gas shocks struts and more than percent of the replacement con function or a shock is to help keep the vehicle wheels on the road more shocks do this much FORESIGHT IV tropin like Oil Kenning or to fcnule iu- more dun other maintenance arc more likely Automotive market customers Women represeniingwooreveryfive driven on the road are fast becoming a significant force in the automotive mar Not only do women make percent of all domestic new car purchase but they also art taking on more responsibil for the maintenance and repair of their automobiles According to the Newspaper Bureau NAB percent of all maintenance or repair decisions are made by women interest women also arc more likely thin men to service their cars more regularly flynine percent of women for car maintenance have their cars checked at regular intervals opposed to percent of the men Growing rot As women continue to play a larger role In purchasing and maintenance decision making many automotive product com pomes are adjusting their maleone marketing strategies to make room for the growing number of female customers This also includes the do it yourself market where women now comprise percent of all Quaker State Oil Refining for instance recognizing that the most popular activity among women is motor oil maintenance took the lead in the motor oil industry by repackaging its enure line of motor oil in convenient re scalable plastic bottles as early as 1934 Opting for convenience While both mules and females prefer red the plastic bottles in our initial con research females overwhelmingly indicated they would switch to Quaker State motor oil based on the cleaner packaging design says Philip manager of Quaker State I marketing In addition to more attractive packag int des Quaker State along with many of the auto makers now targets both males and females in the develop ment of its advert RETREAD OR NEW CAN YOU TELL THE DIFFERENCE Retread or new It hard to tell any more or remand res not only look like the most expensive new tires they offer the same safety and handling at a far Ipwcr cost A quality retread offers the motorist a much better value than a comparable new tire according to the Tire Retread Information Bureau all major airlines For a free booklet about what to took for when buying a retreaded tire write to the Tire Retread Information Bureau Forest Avenue Suite Pacific Grove leasing All Makes can put you behind the wheel of any car truck you from to Porsches leaseflbimy Specializing In Chrysler Vehicles Fleet Individual Leasing Call Me At 4591810 Extended Warranties Available Don Robertson CHRYSLER DODGE LTD queen St Brampton Service THE JAPANESE CAR SPECIALISTS TOYOTA HONDA SUBARU HYUNDAI 20 YEARS EXPERIENCE call 8730550 21 Mill Street Georgetown SAVE 3000 ON OUR INTEMOHIEXTERIOR PACKAGE Deeze RUNNING BOARDS FREE INSTALLATION GET A TIDY CAR SUNROOF Installed while you wail and guaranteed no to leak for as long as own your car SALE PRICES STILL IN EFFECT 26SGiwlphSt Geotfletown Phone I