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Outlook New classic designer Tommy Hjlfiger gives prep polish HILLS OUTLOOK Friday June 1987 Page 17 By Joan Lcbow Almost two years ago an audacious ad introduced Tommy an nouncing that he would be the next great American designer The ad dropped the names of Americas most talented fashion designers and pro claimed upstart to be in their league Although that cheeky campaign did not Instantly propel to the ranks of Bill Calvin Klein or Ralph Lauren Ihe young designer has nonetheless succeeded in coming a long way fast The clever publicity campaign got his name known and his designs into many stores Those who Initially won dered aloud Tommy who now can find sportswear for both men and women In more than ZOO stores around the country He also has his name on six boutiques in the Unit ed States This fall two stores in Ja pan and one in London arc slated to open and soon there will be stores in Greece Retail sales are million What sells is the scntlal American look spiffed up for the fashion conscious Its true we Photo Tips by Peter Moss For those of you more into the history side of Photography there is an abundance of first class books available to you both In library your bookstore If pure history is your preference you might want to check out material on William Henry Fox Talbot or Danguerre both Inventor photographers are considered be the Fathers of what today we know as photography Both men developed very similar ideas In different countries at the same time If Merely viewing old and great photographs is your desire you might enjoy a look through the works of Matthew Brady Americas great War Photographer You find it interesting indeed note that the Modern War was covered In great depth by one of the times most modern Inventions Amlttcdly viewing snots of war is not what most of us prefer to do however a lot can be learned upon viewing his works both for historical purposes and for technical reasons Yes they really did turnout first class photographs In the IBGOsl Old fascinate Well there are many volumes out there on tintypes collodion plates daugucrro types bromoil prints platinum prints and a variety of other long unused processes Some of these old processes have recently undergone a resurgence of new interest by younger photographers and there are now available some of the bigger galleries and platinum print portfolios and new literature dealing with modem methods of working these old chemical marvels Older photographs have a marvellous brush like texture that somewhat appears like an oil painting In black and white William Mortcnscn from the US turned out some fabulous prints in the 1310 and s and T believe there is a recent biography on him The FSA Ithe Farm Sccuntv Administration in the US documented the Great Depression in that nation and he photos pro duced by that team ape truly first claw Photography in the 1930 had advanced to the level of not merely an art but a tool to help educate future generations to the social plight of times past and pre sent Most rateable from this project is the work of and autobiographies also provide delightful reading material plus and abundance of great photographs Not only will be able to increase jour knowledge of photography but will learn a great deal of the men and women who helped pave the way for us Here is a small list of names you might want check out material on Adams Diane Margaret Matthew Harrison llradj Robert Alfred Walker William Henry FoxTalbot Lewis Ellen Mark William May Hay Smith Alfred Minor White Edward Weston The onto really scratch at the surface of the body or work available to however lhc will stimulate educate and probably thrill jou Enjoy Until next Week Peter Cj Moss Photography WEDDINQ9 PORTRAITS TEAMS AND COMMERCIAL CIRCLE GEORGETOWN 1416 PETER MOSS MOSS SUMMER SAVINGS SALE CONTINUES OFF Storewids 30 excluding bridal lingerie Thank you Georgetown For Your Tremendous Support During Pioneer Days Main SI S Georgetown ready have Ralph Lauren for that But designs while not cheap are far less expensive than Laurens manor born apparel My taste level is American fash ion with a European twist says 36- yearold He describes his oversized cotton Oxford cloth shirts replete with a Tommy ture crest as true Europrep The and impish looking who lives with his wife and son In Greenwich Conn seems wellsuit ed to near the clothes thai bear his crest He makes the most of clothes that basics and the emphasis Is on the almost Designers and fashion editors with more dramatic preferences have scoffed at seeming lack of originality FASHION THE MELTON coat A NYLON trench Joan Lebow But with IB years in the fashion in dustry behind him and a strong busi ness sense knows well the value of commercialism More con sumers spend money on goodlooking basics than many innovative but struggling fashion designers care to Hllfiger is best known for mens sportswear a collection introduced nearly two years ago The basics cleancut pleated pants blue Jeans and cotton Tshirts and sweaters in bright colors For spring and summer created what he calls New port style with lots of primary col ored stripes and comfortable knits His new line for women was well reccivd and a number of stores stocked with mens clothes arc likely to carry a broader selection of womens fashions soon For fall he expects women lo favor hind knit sweaters and believes total sweater dressing will continue to be popular Noting that his clothes are to be worn In the city or the country he says the seasons theme will be Town Country Classics In other words Hllfiger is moving out of only making casual fashions Hes also going after career- women and their sizable cloth ing budgets FREEZER FRENZY SIR BUI Nells DRIVING SCHOOL Next Course Sept 7th 30th Monday Wednesday 630 930 Approved by Ontario SMy MONEY SAVER COUPONS