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Polyester comes out of the closet FASHION Polyester remember when the style conscious I touch has become Seventh Avenue Cinder tbtr Several ago anyone in the fashion know would n dream of donning anything but all like cotton silk linen and wool The all natural purists contend that there is a feeling of elan and worldly sophistication derived from wearing man made fabrics Unfortunate y natural fabrics usually come with skyscraper prices and a of wrinkles Today thanks to technological ad vances that render poly fiben as soft as down as crisp as cotton and as smooth as silk almost no one fash ion experts included can tell difference between poly blend fabrics and the real McCoy The Polyester Fashion a trade organization of US polyester producers recently devised Poly ester Touch Test to convince the fashion establishment that today s poly fibers are as as their 100 percent natural counterparts Four pairs of fabric swatches in twill worsted crepe de Chine and lace were sent to fashion leaders mill executives retailers manufic turcrs and editors pair of pies identical in weight color texture consisted of one all fabric and one blend or at polyester fabric A majority of the fashion group failed the test as did percent of consumers in a recent focus group What we contend says Joe Mur ray chairman of the council and di rector of marketing for Pont is that when you take poly and blend it with other fabrics such as cotton silk wool linen or rayon which is man made you end up with a set of prop in the cloth that arc better than any by themselves The fashion industry is well aware that poly blend fabrics arc perfectly matched to customers needs espe in versatile fashions that can travel from car pool to corporate headquarters to a night on the town with nothing but a of earrings Polyester garments hold their shape longir riquin less ironing ind dry cleaning and resist wrinkling and shrinking It s no surprise that today percent of all apparel produced by American contains polyester Designer Betsey Johnson beloved for her fun spirited fashions says she has always used poly fabrics in her collections now In their year Polyester forme has worked for til my flashy stuff all thi crinolines all the petticoat items the nets and liccs And no v poly has begun to as a price bays the designer In Johnsons cotton plaid for fall lor instance polycitton fabrics were used because if I had ISOUTIO used 101 percent cotton it would have been three times as expensive All my full skirts ruffles and tiers require so much fabric that I have to be very aware of the final price to my customer Johnson concludes The price advantage of poly blend fabrics is evident in most of the new fall collections especially the late styles that swirl and pouf with as mueh as eight yards of fabric designer Jon is another Seventh Avenue creator who loves to work with polyester He says that half of fall collection in eludes polyester either in taffeta or poly jersey The price of the finished clothes IK Saturday Page is not necessarily cheaper say Hag gins because of the amount of yards used or handwork like beading which pushes the price up points out thai a poly fabric can cost about a yard as opposed to silk at about 115 a yard When you use lota of fab ric the savings become apparent good about polyester continues is that it doesn t wrinkle and it travels beautifully You can unpack and just shake it out and you don t have to have a valet Polyester maintains the length of the fabric adds Johnson a good look for a long time I will definitely using it Its a quiet