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Saturday November 1M7 Page IS Outlook op Lifestyle DRCOTT Advertising without ads By Peter M D This is the fourth in a series man a gem en ploys suggested by an nary business consultant to help a doctor manage his practice The an are meant to be tomfoolery A quiz designed to test the clans self assessment of physician advertising Because of prohibitions against physician advertising doctors must develop ways of circumventing this inequity The upwardly aspiring prac it oner can ensure his presence In the a offering coverage lo clal establishments b purchasing a large automobile for business use opening his office for morning afternoon and evening hours writing a newspaper column ANSWERS a Patrons who become ill in commercial establishments in variably require attention at Inconve nient times Such emergency calls would severely compromise a doc tors free time which could better be utilized in educational activities such as theatergoing tennis or lunch with his newly divorced receptionist Doctors in urban centers have fectcd a refinement of the clalestablishment connection by hav their answering services regularly page them in restaurants and theaters The doctor Is usually ab sent from the particular establish ment but he has gained mammoth ex because patrons will be so impressed by his urbane availability they probably will call him when they require medical services b Correct By purchasing a high priced automobile preferably an ornate foreign model or a limousine the doctor establishes himself above tawdry and inconsequential nancial considerations Patients need and expect Ihelr to be com for table and appear successful No self respecting patient would seek help from a practitioner who does not demonstrate disdain for the vulgarity of poverty Further the doctor gains tremendous admiration by refusing to make house calls in his Mercedes over bumpy roads or by to see the sick patient In win ter because the finicky Rolls won in illy the working patient comes realize that doctors who drive powered are not only providing much needed jobs in the auto and industries but are making a firm statement in opposition to the government social energy saving programs Incorrect The practicing doctor must at all limes resist the urge lo make himself available to patients The physician who submits to long of ficc hours is to be pitied pre sume that he is penurious money grubber and they will persistently take advantage of him Long office hours produce harassment iinneces fatigue and a restrictive lifestyle Urban specialists traditionally have office hours three mornings a week Gratified patients are stacked up in holding patterns but are content thai their doctor is so successful he can devote the major portion of the working day to overseeing his tax shelters and enjoying personal self Indulgences d Correct By contributing news paper columns the doctor can keep his name constantly In the public eye This type of ethical advertising is pec tally effective small town weekly newspapers in which the wily physician can under the guise of a medical column present himself as a knowledgeable witty and sensitive professional As a general rule the columnist will obtain more mileage from his efforts If he frequently ad dresses his columns to a frontal cism of the medical profession as well as to subtle depreciation of his local colleagues MAR MEG Sons lazy wife is glued to the TV By Meg DEAR MEG My son and his wife have four young children Their home Is like a pigpen My son is depressed and is getting high blood pressure He tries lo pick up around the place scrub the floors etc but he works long hours and can I do all She and the kids Just sit in front of the tclevl all day I worry because they are always dirty and might gel a disease They have three dogs who are supposed lo stay outside but they re in the house most of the time I used lo stop by and try to clean up but I have bad arthritis and can do anymore How can my son make a clean happy home for his family with a wife like that GRANDMA MESA ARIZ DEAR GRANDMA He can start asserting himself and make some rules It called equal division of la which means his wife does her share and the kids do theirs His best bet to kick off a pull your own weight program is to pull the plug on the boob tube until some work gets done To get the couch potatoes off their duffs he should position TV viewing as a reward only not a regu pastime No channels on till chores are done could change a fam that shirks together Into the one that works together DEAR MEG Because ray fiance drinks a lot our sex life isn what it should be I don t expect him to be a good lover when he had too much but I do expect him to perform when he sober The problem is he doesn feel like It then either When he has a hangover he can do anything He says something wrong with his libido but his libido works overtime when he been on the wagon a few day Id like your advice IRVINE CALIF DEAR The problem his libido Its booze Ask him what he would do if offered a drink that guaranteed to reduce potency and sperm formation and even shrink the size of his penis According to a port by the Royal College of Write to Meg care of this per Meg can only answer letters that contain a self addressed stamped en velope Questions of general interest will be discussed in future columns PHOTOCOPIERS Refurbished Amazing Low Prlc9a Guaranteed Full Service Program LEASE FROM Per Day llncludB full contract CALL STEVE MARK LTD 8905757 A Tasty Recipe YORKSHIRE SPICE CAKE ail with salt baking powder soda ana spices Dust fruits with a hi He the measured Hour Cream until creamy and light add sugar boating between at Then add unbeaten at a time boating each in thoroughly Fill pans llnod with waxed paper a about lull In lor to hours SPECIALS GLAZED COCONUT LB ALMONDS V Main SI Georgetown 8776569 CI Daily Interest Savin 1 over the re rate Chequing account completely free of any charges S fr will receive a free Student Saver TShirt Students from will 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