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THE HERALD OUTLOOK Saturday July 22 1989 Page By Men most women gift despite the elemental pleasure shopping presents a quan Most women lump men into two categories They either care too little or too much about clothes There s also an category of men who should learn to pick up their clothes but that another issue Be fore women wear themselves out shopping or gifts for grooms and dads they should head for the Jock or nerd Clothes can make the man DO JOCKS always get the girl Olym pic swimming champ Johnny moller shown here In 1928 makes a good case bookstore Required reading Jocks and Nerds Men s Style in the Twenti Century Jocks Nerds is neither socio logical tn Use nor a fashion manual Instead it is a proposition about the way men dress in the century explain the authors in the books in troductton Studded with photos from Hollywood studios everyday life and magazine layouts Jocks and Nerds provides inspiration history and an inkling of men taste in clothes Authors Richard Martin and Har old Koda were well suited to this pro ject They are admimstt at New Fashion Institute of Martin is dean of graduate studies and executive director of the Shirley Resource Center and Kodi is curator of the Design Laboratory Recognizing that categories exist between the polar of jock and nerd the authors also define the workman cowboy rebel military man sportsman hunter business man Joe College man about town and the Martin notes that the classifica of jock and nerd helped structure the book because those terms made men the most un comforta and then gained accept ability Post fabrications jock and nerd as pes can be traced back to the Think of a Charles Atlas car toon with weightlifter and 98 pound weakling Campus lingo punted the word into conversation when football players were nicknamed It s harder to pinpoint when nerd came into play Plausible roots include the 20s slang expression a twist on nuts or nerd could hav been put in our mouths in the late when ventriloquist Edgar Bergen introduced his dim witted dummy Mortimer Snerd By the 80s jock and nerd evolved into more desirable images Johnny as may be the epitome of the monosyllabic jock but Sylvester Stallone collects art and Arnold makes executive decisions with out breaking a sweat Personified by Jerry Lewis Alfred Woody Allen and now Her man the nerd has made as Indelible mark on society as ballpoint ink leaves on a white shirt That white shirt can be found in most men s closets As this book illus trates some items have wide ward robe appeal even if they originally belonged to one classification Baby boomers can thank rebel heroes of the I CRITICS CHOICE VIDEO Rantals Service l WW RELEASES RECORDS TAPES SAVE SAVE SAVE Plaza 232GuplphSl Unit 8731773 235Guelph5t BwldClrwmi3l DAILY LUNCH SPECIALS LIC PATIO Across From Slstlon 37 King St Georgetown 8773541 Wiener Schnitzel Special 099 FOB THE MONTH OF J 8731409 fabric forum Prepared by the International Institute the association ol professional launderers Wake Up Your Sleeping Bags Most sleeping bags can be either or laundered successfully Before washing or dryclcaning check the bag for heavy stains Pre treat slains or point out any problems to your member professional Check for any rips or tear and have them repaired before any care process Happy camping Check the care label on the bag BARRAGERS CLEANERS LAUNDROMAT BmimClMMrs To You Bettor BmimChmn Mamck for raising the stature of shirt Marlon Brando wore shirts to re A Streetcar Named sire and soon it became his charac costume as well In Rebel Without a Cause Jimmy Dean slips a leather jacket over his white T shirt It broke the rules but it also exposed a manly vulnerability Protection was the initial function of another 20th century creation the trench coat Khaki and water repel lent the coat was worn by British sol diers in World War I Another regulation outfit was also developed more than years ago In champ in vented his softcollared long tailed tennis shirt when men wore long pants starched shirts and ties on the court knew about style He had been dubbed Crocodile by the press after winning a bet involv an alligator suitcase who wore an embroidered crocodile on his blazer pocket put a smaller version on his cotton pique shirts when manufacturing them in More than 200 million petite croco diles have been sported by men since and it a good bet that many Lacoste shirts were gifts to men who never play tennis Not only does Jock and Nerds de fine wardrobe basics it also prompts intriguing observations According to Martin most readers consider the el images of Fred Gary Cooper and Cary Grant to be contemporary and arresting Martin reports that Alexander Julian s mens wear design group has dubbed Jocks and Nerds their bible looks He adds Women admitted that they may be attracted to flamboyant types cowboy dandy or rebel but they would probably marry a nerd or bus nessman But most men like women blend their look NEWSPAPER ENTERPRISE OFF ANY PIZZA OVER 900 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