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IlKltAII OUTLOOK Saturday September 2 Page The use and abuse of public opinion polls TN liidspedalscricsoiTuuronc- beginning October 16 Vista a provocative look at the dynamic relationships of the public the people who measure its opinions and those who try to manipulate Hosted by journalist and the scries tracks the evolution of the Canadian opinion and attitude research industry its re lationship with the mass media the methods of targeting consumertrcnds and the use and abuse of opinion measurement during and between elections A lively blend of documentary and discussion of Opinion will feature interviews political strategists Senator Norman Atkins and Bill Senator Michael Liberal Robin Sears NDP pollsters Allan Gregg Ian McKinnon Michael Adams and Michael Marzolini journalists Rose mary Speirs and Claire Hoy and formerPollution Probe director Colin Isaacs Program J Whos Counting October 16 looks at the rise of the polling business since World War in both Canada and the the evolution of media technology and measurement technology as the im petus to the of the modem polling profession Hitting the Target October 23exploresmarketingmethodology finding the consumer target and hitting the bullseye at the centre of every pockctbook Advertising consumer trend tracking and chographics are the tools of the buzzwords such as envi ronmentally friendly and lite are popular current bullets The game is packaging a product that appeals to values CRITICS CHOICE VIDEO Service Open Every Night Till 1 0 pm I last How Bfo Clewing 2350uiiphst 8730764 1MM W w MMMpMNMDf 8731022 360 Guelph St Unit A KNOLCREST CENTRE Georgetown ON Ptr PrimeTime PoliticsOctobcr 30 will focus on the use polling information and media handling in the political process The Canadian federal election of shows how modem public opinion survey meth ods affect the political parties media and electorate Does the informa tion age really serve the voter or are we being manipulated by marketing strategists who sell us packaged politicians The Future Poll November examines the possible future im pact and consequences of polling and survey technology on politics social policy and personal freedom Are we moving toward an era of more responsive and sensitive power or a Big Brother society where informa tion is concentrated in the hands of New Age manipulators RIVIERA CENTRE 530 Street PO Box 4161 8401251 Norvai LOP DAILY LUNCH SPECIALS PATIO Across Stilton 37 King St Georgetown SPECIAL OF Till IK EVERY THURSDAY- HOT ROAST BEEF PLATE VoMttbd MARTYS TOO RESTAURANT Georgetown Market Place COMPLETE CAR CARE PACKAGES Super Lube 1 0 MINUTE OIL CHANGE CENTRE OIL JOHN HAMILTON 8779394 5 ARMSTRONG AVE UNIT 5 GEORGETOWN ONT L7G 4S1 Here comes Paul McCartney again ROCK ON Also on the road are Marley and the Melody Makers The children of reggae giant Bob Marley are now an important international act In their own right As their reputation grows so does the clan On tour with the group are Sharon Mar Prendergasts three children ages 3 and 1 and Ziggy Marleys new born son Daniel Road Trek The Next Generation Paul McCartney will start his first world tour in years on Sept 26 in Norway Hell continue throughout Europe the Far East and North and South America until the summer of 1990 The concert dates start years plus one month since the Beatles first major tour of America And Paul says that he will indeed include Beatles songs in his repertoire In keeping with his elderstatesman stature McCartney has invited the environmental organization Friends of the Earth to use his tour to promote their cause He has also promised a free 100page souvenir booklet to all concertgoers a nice touch from someone who can well afford it Another longawaited tour is the new one from Stevie Nicks a per former with some of the most loyal fans around And Nicks is loyal to her followers as well Shes hitting the road as scheduled even though she broke a bone in her foot a swimming pool mishap apparently during re hearsals She has to step into a remov able cast as soon as she steps hob bles offstage Paul McCartney Rock parodist Weird has always cone a great job of dupli cating the original sound of the hit re cords he spoofs thank- an extreme ly competent band of studio musicians But he set out to do his latest a of Dire Straits Money for Nothing he discovered something that Straits fans all know Nobody but nobody plays guitar like Mark Knopfler So he got Knopfler himself to come In and do the solos on the disc Billy Veras Beaters havent been hitting the charts since their unex pected No hit of At This Mo ment But rock veteran Vera hasnt been idle Hes just finished a job as archivist for RCA Records selecting classic RB tracks for the com pact disc release Rock Roll Par ty The Early 50s Veras personal favorites from the era include tracks by The Coasters the Robins and Baker New on the college circuit are the Santa Barbara band Toad the Wet Sprocket And be fore you them credit for thinking up the odaest name on the alternative music charts note that they stole the moniker from an old Monty Python routine It was a stopgap when they had to come up with a name fast fore their first gig We were going to think of some- thing better says vocalist Glen Phil lips a good name a real name But it just never happened j NEWSPAPER ENTERPRISE Good service good coverage good price- Thats State Farm insurance St Georgetown 8731833 Like a good neighbor State Farm is there FARM INSUftANCI Prepared by me Fabncare Institute the association professional launaerers Seeing spots before your eyes It is important to take care of a spot on your cloth ing as soon as possible There arc several things you can do to help your do a better job of stain removal Never put away a garment with spills or stains on it The warmth of a closet as well as expo sure to artificial or natural light can help set a stain Never nib a stain Blot the soiled area Inform your fit dryclcaner of the location of specific stains even if the stains are no longer visible Stains that appear invisible can oxidize and show up later BARRAGERS CLEANERS LAUNDROMAT Four Locations To Swift You Bttarl Cleiners Banagen Cleaners Barrage Cteaneis Shamrock run Enn OaUnt RESERVE YOUR COPY TODAY AWAJRDS I I I S 1 HOFFMAN CRUISE BEST PICTURE w i UK RAIN MAN CRITICS CHOICE VIDEO STORE HOURS Sunday through Friday 1 100 am 1000 Saturday 900am 1O0Opm STREET GEORGETOWN Beside Georgetown Cinemas 3