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Pages MONEY TALK Wednesday 1992 Consumerconscious trend will continue states report By Thomson News Sen icf OTTAWA The days dictating what is sold and how are coming to an end In the next years Canadians are going to see a major change for instance in the thev buy groceries from food processors to will be affected as the food industry enters the 2tsl Brian Sundue author of an Agriculture Canada report On future trends in the food industry North America s baby boomer will continue to call the shots for marketers except re moving out of their 30s and and into the over seg ment of the population Statistics show the number of people over now about one quarter of Canada s population in the next 15 and to per cent Uteres a quiet resolution going on sas We don know vet what degree of retooling will be m the it an important trend and it s going to have a significant im pact Some retailers have jumped gun and are alreadv starting to offer new sen ices stores have begun offering home and although it not free that won matter to row seniors according to Sun due The tight fisted that characterizes today s over 51 group imam of whom grew up in the Depression vears won be so apparent in the coming The new breed of senior citizen having grown up in prosperous ears w ill be more w illtng to spend Sundue They have a higher disposal income and 11 be willing to HEART Everyone Who Takes The Plunge Wins Swim lor fun and heart health ihl February and March All II lakes I a haul of your lime for fun filled competitive swim Any age any ability can participate Sponsor or collect pledget from lend family and and earn V Your will help us beat Canada J killer heart diioase and HEART FITNESS SWIM Going Great length to Seat Heart Disease and pay for service There will be more use of modified atmosphere packaging MAPI to provide consumers with the high qualm easv prepare products w ill de mand MAP technologies com bine freshness with smaller sizes and offer prepared meals that are popped in to the microwave or dropped into a boiling pot of water borne changes like the of pre cut meats have already come about Garth Sundeen director of activities at the Canadian Meat Council Not retailers but pro are to meet as manv market needs as possible the main one being convenience either through portion packed or de boned Is Sun But consumers ex poet anv great changes to the relativelv small grev population that currently exists Most in the industry will wait for demand to inspire them rather than lo build demand for a product thev create When re talking new pro duct it always Sundeen citing an example of a that introduced a low fat sliced ham product too early and had to withdraw it from the market because of poor per formanie When it was re introduced four later it did well because consumers themselves were demanding it Packaging will undergo a significant shift as well says Sun due Seniors need the kind of packaging that easy to open but stays closed when its supposed to says Andrew who recently founded the Canadian Seniors Packaging Advisory Council in Ottawa Shoppers are likely to see larger print on instruction and in gredient labels as well as more use of graphics and symbols rather than words he says We ve only just started the research but already the response from industry has been very enthusiastic says TAKE CHARGE WITH A TDRSP Who is going to look after its when we retire WE ARE Thats why we contribute to our TD every year that ho be prepared to supplement employer anJor jjov pension income order to provide tor in unrewarding retirement a it now is the time to build for their future can take ehare of your ith a TD Our e range of includes TD fixed Term R5P An extremely safe investment with a high guaranteed return toucan invest your retirement savings in terms from d to up to y ears at high rates of interest guarantied for the life of the term TD Interest RSP Another safe yet flexible investment A special tiered interest rate structure means you e more interest as your balance increases Use this account when setting up monthly transfer from your chequing account and consider our option il to help keep track of your investments Green Line Mutual Fund RSP Green Line Family of Mutual Funds and Green Line Self- Directed RSP Diversified investments with potentially higher returns These options offer the financially astute investor the potential for a higher yield For more detailed information on how you can t ike charge of your future visit a TD Branch to pick up your copy of the TO RSP Fact Book Sundue predicts restaurants will make changes too offering more nonalcoholic drinks greater lunch menu choices since that the most popular meal in the over 50 segment and more early bird specials before the p m dinner rush hour he aging trend may even mean the end of the superstore that grew up during the 80s The bulk sales method that had become so popular as baby boomers struggle lo raise families in a fast paced work wold will likely be replaced by more personalized service But says its tough to guess whether that means the small comer grocery store is on its way back what are you waiting for ERIN 8336975 Halton Hills Shopping Centre 235 Guelph Street 8776981