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Morgan** REMAX BLUE SPRINGS a Bus. Heron raeeee 874-3053 Arocite & Momber Nationwide Computer Network Page 2 — Real Estate This Week, Aberin Oh ones 28, soos COUNTRY ATMOSPHERE LOCATED IN GEORGETOWN ~ $169,961 room bungalow on nearly 1/2 acre. patio. Call Marvyn Morgan**. MACS: Come look at this charming 3 bed- Walkout from modern kitchen to LOOK AT THIS PRICE ~ $129,900 .. MUST SELL NOW! 3 bedroom home with walkout to balcony from master bedroom and kitchen. Call now for your viewing of this lovely home. It shows 10+. Better than new! — RMAC91-60 RE/MAX_ RE/MAX _RE/MAX I have purchasers ready to buy who are looking for homes in Georgetown & district. If you're thinking of moving, call David Barrager, Sales Representative, for a personal and confidential consultation. Tor. 874-3051 877-5211 Res. 873-7030 RE/MAX ae ball Bh Ne AX GORD DAWE Broker/Owner* 856-4195 SUZANNE ROBERTSON Sales Rep* 856-2596 ALEX GLENN Sales Rep* 853-0923 MICHELE DAWE Sales Rep* 856-4195, 25 MILL STE MULTIPLE ACTON =RSHIP CAN BE YOURS Features 3 bedrooms, Wing & yard, full y* at 519-853- (092-196 Excellent investment features 4 2- bedroom Excellent family home, private backyard apartments separat well main- J with inground pool. Call Michelle* or tained. Call Gord Dawe*** at 853-3790 or 856- | Suzan 092-137 D92-138 iy Spectacular view Eden Mil Estates. High celings, A ee tae beatles inlaw | latge bright rooms, samy tm, (31° x 15) with tre home with place & walkout. La coverfooking country- ay ee aero acre Est. Lot 2134 | Cal Suze" or Mico: 0 Tie cay tat he ofr pay Fireplace sarken Mignon wakout 16 | tom ch. A ea bod oar sn spacious Aer ap ara dec Oak cen, ceric lyer= cher, 2 pe, washroom one man for and wootbun- upgrades everywherell Call Suzarne* or Mchelle* rye nih Gal Nex Can epi 092-133, J 519-859-0023 or 092-190 --. about home __ J ownership today [: you’re thinking of sell- ing your home in the near future, you may think that all that’s required is a “for sale” sign strategically placed on your front lawn — but any teal estate professional will tell you there’s much more to it than that. While a sign on your lawn is of paramount importance to the sale of your home, a well- thought-out marketing plan is also essential. Your Realtor, of course, is another vital compo- nent in the process, and one of the first things he/she will dis- cuss with you is a marketing strategy designed to give your home maximum exposure. Pricing your home at market value is a crucial part of the marketing process. It’s impor- tant to set the right price. If it’s set too high, your home might end up not selling; it it’s too low, you could end up losing a lot of money. Your Realtor will probably do a competitive (or comparative) market analy- sis (CMA). Through this thor- ough, objective evaluation process, he/she will come up with a price range for your home which will reflect the most current market condi- tions. Also keep in mind that effec- tive marketing of your home requires a lot of communica- tion between you and your Realtor and there are several things you can do to make sure your home gets the best possi- ble exposure. Be Candid With Your Realtor You should disclose every- thing you can about your prop- erty and the neighborhood in general. This information will help your Realtor a great deal and he/she can choose how and when this information can be related to prospective pur- chasers. For example, there may be something about your home or the area you live in that you may take for granted, but that This article is provided by local Realtors and the Ontario Real Estate Association (OREA) for the benefit of consumers in the real estate market. Marketing Your Home characteristic could be a major selling point for your home — such as its close proximity to local schools and recreation facilities. It’s also wise to be candid about any potential drawbacks as well, so both you and your Realtor can be realistic in arriving at a suitable list price. Where possible, your Realtor is likely to have some sugges- tions as to how these problems can be improved upon. As well, your Realtor may’ notice some serious flaws in your home or even some basic elements that are missing. They may not bother you, but could work to your detriment when it comes to selling your home. As a result, your Realtor is likely to make help- ful, reasonable recommenda- tions that will enable you both to market your home success- fully. It’s important to keep an open mind and follow his/her advice. It’s also a good idea to have information on hand that will give the Realtor an idea of the costs of running your home — annual heating bills, along with documentation of any recent major repairs or upgrades — such as a new roof or new wiring or plumbing. These can be very effective marketing tools. Open House Your Realtor will also tell you that an open house can be another effective marketing tool. While some homeowners are adverse to this idea, it’s one you should discuss with your Realtor if you really want your home to receive maximum exposure to interested buyers. During an open house or pre- arranged showings, it’s a good idea to make sure that you and any other members of your family (including pets) are absent. Many buyers are intim- idated by the presence of home- owners and tend to rush through a home as a result. However, if you must remain at home, it’s essential to stay as inconspicuous as possible and let the Realtor do his/her job. Clean and Clutter-Free Before any showing or open house, it’s imperative to make sure your home is clean and uncluttered — both inside and out. Get rid of junk (don’t for- get the garage) and any unpleasant odors from smoke, cooking or pets. A neat exteri- or is inviting and a clean and neat interior just makes good, plain marketing sense. If your home is looking shabby, con- sider having it painted. It’s a relatively inexpensive way to show it in its best light. Financing is another area where you may. be.able.to help market your home more effec- tively. You can make your home more attractive to some purchasers by taking back a mortgage. It’s an excellent marketing tool, especially if you’re trading down to a less expensive home. Flexibility on the closing date is another important factor in the successful marketing of a home. Real problems can arise when vendors and purchasers can’t agree on a closing date. Again, it’s important work with your Realtor and listen to sug- gestions. Stay Informed Your Realtor should keep you informed by following up after each showing and providing you with a weekly update on how the marketing of your home is progressing. By the same token, if you have any questions or ideas, don’t hesitate to share them with your Realtor. If you both find that the marketing isn’t going terribly well, he/she may ask you to reconsider the. pric- ing of your home. It’s impor- tant to be realistic. After all, you can’t expect to recoup absolutely every penny you’ve put into your home, particularly if you’ ve installed a swimming pool or made other renovations. You’ll find that a team effort, combined with a realistic approach will help you market your home much more effec- tively.