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compare the costs compare the cost of your advertisement this size letterhead or quarter page size do you know how economical newspaper advertising really is for example an advertising mailing piece this sire sent direct by mail to the same number of homes reached by the georgetown herald circulation would cost the sender printing and tax estimate mailing total cost by mail for distribution to 3500 homes by comparison a display advertisement of the same size appearing in the herald costs only 2450 4250 67oo 42oo v get the benefits of lower cost newspaper advertising it is basic and its effective use in thf georgetown herald constitutes the most powerful and the most profitable advertising force any day and every day n f letajs discuss a total selling advertising plan with you right now rrrrr r j-