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frVednesday, April 30, 1941 THE FLESHERTON ADVANCE THE FLESHERTON ADVANCE Published on Collingwood Strtwt. Fteshertou, Wednesday of n*ch wk. Circulation ovr 1,000. i'ru-f in Canada $2.00 per y*r, when paid in advance fl.50; in V. S. A. |:i 5o per year, when paid in advance $2.00. F. J. THURSTON, Editor. } The Press And The i Advertiser I I The relationship between the newg- P..IH-I- and its advertisers is as ini- R riant to the newspaper reader as is to the publisher. Newspapers i' sometimes unfairly accused of feeing subservient to the advertisers Who provide the revenue upon which the newspaper exists. This erroneous Impression has been feathered because the average person knows that the newspaper must hare advertising; to exist, and therefore if he happens to be of a suspicious turn of mind, he concludes that the advertiser must Bet the policy of the newspaper. Not only is such a suggestion un- true, but it is unfair both bo the news- paper and to the advertiser. Prac- tically every publisher will tell you that few merchants ever attempt to dictate the policy of the newspaper. They must express opposition to some stand the newsppier has taken, but few would go so far as to threat- CD the newspaper with the withdraw- al at business, if that policy was not changed to conform with the wishes of Hie advertiser. The successful Merdiant is usually ucesful be- O.TIM he is an honourable man, and fcw would stoop to the level of threatening a newspaper because its publisher had different ideas on a ftnm question than the advertiser. The relationship between the ad- vertiser and the newspaper is simil- ar to that which exists between a merchant and his customer, only ir tWs case the publisher is the mer- eant and the advertiser the customer. The advertiser purchases space in the newspaper because he has a story to tell the readers of the rmner. He tises advertising as a legitimate Weans of drawing custom to his tore. If the newspaper continues to nrovlde the service required and adequate returns for the investment, the merchant continues to advertise. 'When he feels he is not petting that Talue he oeases to advertise. That, too IF the relationship which exists be- tween any other merchant and hi? customer. So long as the customer ferls he is getting good value and tervicp from the store, he continues to be a customer. When value and Service cease he takes his trade else; jrher*. That, very simple, is the relation- Hi ip between the publisher and the advertiser. Any suggestion that the policy of the newspaper is dictated py tne advertiser Is a slander on both newspaper and merchant. Best proof that the advertisers do not dictate policy is the fact that it would be almost impossible to find a group of merchants in any community whose ideas could be so identical that they could formulate the policy of any newspaper. CRUCIAL TESTING TIME The crucial testing time for Can- adians is drawing closer and closer. It won't be long now before most citi- zens physical sacrifices far beyond and physical sacrifices far beyond that asked for up to this moment. Previously Canadians have been asked to tighten their belts, to roll un their sleeves. Soon, the formality of a re- quest willbe dispensed with. The struggle for self-preservation will loom so big that the course of the average person will be obvious. None who knows the basic charac- ter of a Canadian doubts that he will fail in the time of crisis. When the father and the mother and the grown up children wholly realize that they must do certain things to save the home from destruction, no job, no sacrifice will seem too big. AN IMPORTANT RULING The Ontario Court of Appeal has ruled_ that a motor car owner who permits another to drive his automo- bile while intoxicated is equally partv to an offence. This judgment which was handed down last week fa believ- ed to have established a precedent In Canadian jurisprudence. In this par- ticular case three of the persons in the car were killed and only the owner a Windsor jeweller, who was riding in th* back seat escaped. The judjre ruled that he was equalh' guilty with the drunk man at the wheel and sen- tenced him to one year determinate and six (months indeterminate to- gether with a fine of $500.00 or an additional five months in event of the fine not being paid. BUCKINGHAM Word v.-as received by relatives here of the death of Mr. John Cam- eron at Tyvan, Sask., on Wed., April 23rd. Mr. Cameron had been in poor health for several years and had un- dergone an operation a few dnys be- fore his death. Mrs. Cameron (form- erly Minnie Hawton) and a grown up family are left to mourn. Mr. and Mrs. W. J. Armstrong of Barrie visited on Sunday at J. T. Davidson's. We are glad to know Mrs. John Brown is able to be up around again, after having : been confined to bed with a heart attack. The grounded airplane has proved an attraction for visitors and on Sun- day last approximately 300 people viewed it during the day. Mrs. J. T. Davidson spent a few days in Barrie a week ago. Mr. and Mrs. Ross Robinson of Nottawa and Miss Dorothy Hawkins of Toronto were recent visitors with Mr. and Mrs. Alf. Hawtcn. SPRINGHILL A Red Cross meeting was held last Wednesday afternoon at the home of Mrs. Will Johnson's, when about 12 ladies were present and completed one quilt and some other sewing. Owing to the busy summer season ahead, it was decided to hold the meetings once a month. Mrs. J. Allen has offered her home for the May meeting, which will be on the fourth Thursdav in the month. All ladies are asked to try and attend. Miss Frances Collinson, our local teacher, is now driving the car back and forth to school after the winter months. Miss Ruby Allison and Mr. Russell Trousdale of Markdale spent Sunday pvening with Mr. and Mrs. Frank Eagles. Trooper Dave Graham of Camp Borden spent his week end leave with Mr. Jas. Harrison. Send in the names of your visitors. Brightenfthe Corner Where You Are" PAINT UP Paints, Enamels, Varnishes, Turpen- tine, Oils, Paint, Brushes. Colors to suit your taste; prices to suit your purse. CLEAN UP Floor Wax, Polishes, Cleaners, Dust Mops, Prooms, Brushes- Paint and Paper Cleaners, Scrub Pails. FIX UP Roofing, Roof Coating, Plastic Cement, Step Ladders, Carpenter's Tools, Lime, Plas- ter, Cement. Tools for the Lawn and Garden Hoes, Rakes, Lawn Mowers, Garden Seeds. Watch for our Spring and Summer Catalog. F. W. DUNCAN HARDWARE "Blue Coal" Phone 54 ORANGE VALLEY Mr. and Mrs. W. J. Morrison of Walters Falls spent a day with their daughter, Mrs. Gordon Hill. Mr. J. Fetch of Barrie visited on Saturday with Mr. and Mrs. Fred Bown. Mrs. Wm. Irving .nd Alice fne&t Sunday with Mr. ai.d Mrs. Jack Hill. Mrs. Gordon Hill returned home on Thursday from Markdale hospital with her baby daughter. Mr. Robt. Humble, who has spent the past winter in this locality left Monday morning for Port Dover. Mr. Robt. Smith of T ronto is spending a few days with his wife and family here. Miss Thelma Miller is visiting her cousin, Miss Dorthy Bo"d. Mr. and Mrs. G. W. Littlejohns were honoured on their silver wedding anniversary. Want ads cover and discover a multitude of needs. The suggestion is now made that cities in Britain should turn on every possible light at night, instead oi trusting to the blackout , the claim being that the blackout has been somewhat of a failure, while plenty of light might prove confusing to the raiders. To All Stations In Western Canada SPECIAL BARGAIN EXCURSIONS Going Dated DAILY MAY 17 TO 28, 1941 Return Limit; 45 days TICKETS GOOD TO TRAVEL IN COACHES Excursion tickets good in Tourist, Parlor and Standard sleeping cars, also available en payment of slightly higher passage fares, plus price of parlor or Bleeping car accommodation ROUTES Tickets food going via Port Arthur, _Ont., Chicago, Iu., or Sault Ste. Marie, returning via same route and line only. Gener- ous optional routings. STOPOVERS will be allowed at any point in Canac!a on the going or return trip, or both, within final limit of ticket, on applicatioln to Conductor; also at Chicago, 111., Sault Ste. Marie. Mich., and west, in accordance with tariffs of United States lines. Full particulars from any agent. ROUND TRIP Special Rail Bargains MAY 2-3 iffom FLESHERTON to TORONTO f 2.15 HAMILTON $ 2-45 LONDON $5.00 BELLEVILLE $5.00 CHATHAM $ 6.B8 PETERBORO $4.10 SMITH'S FALLS $ 7.35 WINDSOR $7.65 and other intermediate points, fining; Afternoon and evening trains May 2; All trains May 8. Return Limit: Up to May 5 ('(Hi-nil Ajfontu - Procure DnAger CANADIAN PACIFIC .*""! Tfote aae MD Tfaei fa whet ~ MARTIN SENOUR ': v '"V -USE 28 100% PURE PAINT For all outside home paint- ing. Gives greater protec- [tion and lasting beauty. WfcGtoT^" l"-ojj /<&! F. G. KARSTEDT General Merchant Fletherton- Ont. IjHMHUMIIfflllllllllSI: Suggested Modern Color Combinations: Body Trim 358 Old Ivory 188 SbtUHr Grim 278 Crm 808 Seal Browa 268 Ivory 74BMaroo 448 GoUtn Glow 568 Apple Grttn KM Apple Gretn 268/vory Study your house carefully. Does it Mem too high for its length? Has it too many gables? Styling with Paint will correct such defects and bring out id best features. "If AVIS NO MUSH MARKS* Paints and Enamels Color is a dominant factor in today's living, and paint " , color beauty as well as surface protection. To "color-style your home" means paint styling it in such a way as to bring out its best features and give it a character all its own. The Council for Paint Styling, composed of leading decora- tors and color experts, have studied thousands of homes inside and out. They have developed a new way of using and combining paint colors to give homes individual beauty and charm. Color-styling for bonus is as new M tomorrow! Come in and let us tell you about it. Don't just paint your house. Color-style it with Flo-glaze Paints and Enamels in the latest modem colors! Flo-glue levels out smoothly and evenly, leaving no knub mjrki. Dirt his no chance to lodge on this smooth r*'nr film. The natural rains wash it clean. McKILLOFS HARDWARE Flesherton, Ont. * ROCK MILLS Beautiful weather the past week and seeding operations are progres- sing favourably. Mr. Stanley Campbell *f Wareham has been in this neighborhood the past tew days ploughing for the farmers with his tractor, Mr. John Oaborne of Wareham is assisting him. Mr. and Mrs. Thus. Aldcorn and daughter of Toronto spent the week end with Mr. J. A. Foster and Sadie. The mill is now in readiness to commence sawing on May 1st. All the old haruta but two will be back on the job, with two men added to fill the vacancies. Mr. and Mrs. Laurie Russel, bride and groom of Toronto were week end guests with his parents, Mr. a"d Mrs. Walter Russel. Many friends here join .in wishing the young couple many years of happiness. They will reside in Toronto. A CANADIAN DAWN Following is a poem entitled "A Canadian Dawn" composed by Argyle Martin, now stationed at Montreal. He submitted the poem to The World's Fair Anthology of Verse a year or so ago and it was accepted and published last year. Ho tilso submitted one last year which will bo published in the noxt volume of the 1 W. F. Anthology. He was fortun- ate in having both poems accepted for publication. I All is \viant in n deadly calm, Not a stir in peaceful land or sea: Silence sits on hor mighty throne And patiently waits her hour to floe. The deep blue skies grew bright again. Illumed by an unseen, piercine; ray; Nature's pevrless choir awak'ning Sine 1 their matins to a new horn day. The twinkling sturs put our their lights, And the moon, her golden dress she sheds. The morning mist which hung so still With its balmy scent from flower- isg beds. The morning mist which him so still Slowly lifts, ;uul niigbtv shadows die; Like a sphere of eternal fire, TKt- rrimarin sun creeps into the sky. The lake is calm from sho> to shore, A Silv'ry mirror in forest shade The crystal, sparkling dcwdropg cling, Like diamonds to every leaf and blade. Fair Nature lifts her murky robe And bathes the world with a rosy hue, Night fades out like (> cloud of smoke, Day has come with its glory nm>\v. Argylo'Mar in. NEW AND USED Farm Machines FOR SALE AT COCKSHUTF AGENCY IS-Dise MeCorntick Seed Drill 13-Dis Cockahutt 3ed Drill la-Plato Disc Harrow Fleury Ridia* Plow Hart-Parr Tractors M.-H. Side Delivery Rake New Renfrew Cream Separators Toronto Asphalt Roofing Lundy Woven Fence Barb Wire CJ.L. Fertilizers in stock. Eastern Steel Products Fertilaton Bwn Tracks Steel Roofing W. EDGAR BETTS Cockshutt Implements - Ffesherton, Ont. The usual protest nt the number of Quebec divorces going through the Senate- niul Commons has boon rcftis- terc.l. The province of Quebec is not the offender as most of them come from the city of Montreal. MIMIMMI* MHIIIMIIM Economy Our Government is asking our citizens to econo- mize wherever possible in our daily routine of living and functions. We can suggest two ways of economy, namely: by delivering your cream to the creamery and receiving 1 cent per pound fat over truck price, and also making use of our cold storage meat lockers, by freezing your own meat, which is a big saving on your cost of living. MEAT STORAGE A $5.00 box for a year w hold approximately 220 to 25ft lb. meat and you may refill the Box often as you wish. You may also place meat in storage at the rate of P/ 2 c per Ib. ; On account of the new government egg regulations ] we must take more time in grading eggs. We are ; asking you to co-operate with us by bringing your eggs earlier during the day to avoid congestion dur- ing open wight. The creamery will remain open each Wednesday and Saturday night during the summer NOW IS THE TIME THAT THE STORING OF MEAT SHOULD BE IN FULL PROGRESS. Call in to ee us about the storage. TliE CREAMERY WILL BE OPEN EACH SATURDAY NIGHT Flesherton Creamery & Produce Co. Phone 06 M Ml M !*' Angus Avis, Manager