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m SALAM TEA e/kG5 Was That Jingle Ever Really Read? Good Newi for ThoM Who Enter Contests "1 like MERRY MONDAY soap flakes because " When you fin- ish this statement in 25 glowing words and drop your bid for the grand prize of the advertising con- test into the mailbox, do you somt- times wonder if your pearl will ever be read by the judges? writes Doro- thea Kahn in the Christian Science Monitor. Do you sometimes think it may be overlooked entirely Among the hundreds of thousands of entries these contests attract? Be reassured. It's true that the makers of Merry Monday flakes and Tranquil Tuesday starch may not have time to read everything that conies in, but they can. and do, hire experts who do. Every Little "Gem " Read To find out just what happens to our entries, let's call at the offices of Reuben H. Donnelley Corpora- tion in Chicago, a direct mail ad- vertising concern. This company has handled many of the larger con- tests since it embarked upon the contest judging business in response to a client's demand for help in the early 30's. This year, so far, it has conducted nearly a score, including Armour & Company's Chiffon Flakes contest, which offered $100,- 000 in prizes, and the Pepsi-Cola Treasure Top contest with its prizes totalling $205,725. Their system, like those of the three or four other companies doing this work, simply does not permit personal or geographical consider- ations to influence the choice of â- winners. You would be wasting your time if you tried to dress up your entry in novel form to catch attention. No Frills Allowed Fortunately, the lady who em- broidered her 25 words on a tablt runner in order to make a hit with the judges doesn't know what hap- pened to her entry. It was typed out by a clerk and sent to the judges in the same form as all the rest, for the embroidery would be pretty awkward to handle on a judging desk. The same thing happend to the •ntry of the man who surrounded his jingle with electric lights and tent it in equipped with battery, rtady to be turned on to dazzle the Judges. It, too, went to the judges on a neatly typed slip. And so did !hat of the cook who entered a cake- lour contest with an endorsement written in frosting on a beautifully baked cake. As for the enterprising contest- ants who make records of their con- tributions, hoping the judges will take time to play them on a phon- WM3MW i %^? »£• Trousseau time is here â€" and here I* the perfect gift! Embroidar linsni with these smart monograms; HIS, HKRS, MR. and MRS. , Colorful, practical, easy. Pattern 929 has transfer of 12 motifs 6}ix iVi to 2%x4 inches. I.aura Wheeler's new, improved pattern makes needlework «o sim- ple with its charts, photos, concise directions. Send TWENTY-FIVE CENTS in coins (stamps cannot b« a«- •epted) for this pattern to th« Necdlecraft Dept., Box 1, 123â€" 18th Street, New Toronto. Print plainly PATTERN NUMBER, your NAMB and ADDRESS. ograph, they would have done just as well to write them with a pencil on a piece of scratch paper, accord- ing to Donnelley executives. All these contestants showed great ingenuity, but they expressed originality in the wrong place. The contest terms stated t hat c redit would be given for originality in the wording of the entry, not in its presentation, and judging is kept strictly to the terms as stated. Judges Mtut B« Fair Geographical location is not al- lowed to enter into decisions either, the Donnelley people explain. The companies that make a business of judging stake their reputations on the fairness of their work. They say they would not stay in business long if they manipulated the awards in any way, even if they did it to please an advertiser. One of the reasons that most big companies hire their judging done outside, they say, is to make 'sure that the judging is entirely removed from any personal considerations. But in a contest with thousands, sometimes millions, of entries, to be fair requires more than good in- tentions. It demands know-how. What would you do if even 10,000 entries were piled on your desk some morning and you were re- quired to pick the best? How It's Done Here's how the Donnellys do it. First they arrange with the post- office and the advertiser to get a post-office box number. This en- ables the postal workers to place all contest mail directly info Govern- ment postal bags, which can be picked up and carried to the contest- judging room upon presentation of proper credentials. In popular con- tests, it is not unusual to get two or more bags a day, each with around 2,000 contributions. As the deadline draws near, the volume swell enormously. Most people rush to get under the wire for con- tests just as they do to file their income tax. A bonded messenger gets the bags. Careful check is made to be sure the number signed for reaches the contest room. In the room they are kept under lock and key until the contest staff goes to work upon them. The steps in judging are system- atic. A battery of workers, picked for natural judging ability and trained in the actual work, is ready and waiting when the letters arrive. As fast as the envelopes come in they are opened and examined to see if the entry complies with the terras of the contest Was it posted before the expiration of the contest date? Is a box top, or reasonable facsimile thereof, enclosed? (Yes, some persons actually go to the trouble of making facsimiles, and do it very ..ell with color effects). â-  Preliminary Judging Then comes what is called "pre- liminary judging." The trained workers run through the entries to see if they meet basic requirements, such as the specified number of words or the rhyme. A rough estim- ate is made of the merit of each. Each worker who passes upon an entry writes his or her initials upon it. Next comes the "junior judging," with scoring by points. For each contest a scale is set up in accord with the terms of tha contest. A typical one may read something like this: For completing statement (or jingle) 10 points maximum. For aptness, 30 points maximum. Foe sincerity, 30 points maximum. For originality, 30 points max. Total, 100 points maximum. The junior judges "grade" the entries just as if thsjr were examin- ation papers on the basis of these points and total the score. They too, sign their initials. The senior judges then take over. The seniors grade tha papers over again, sometimes changing th« marks given by the junior judges, but leaving the first ratings visible so that the next set of judges, who have the final s.iy, ran see what was done at each st.iK'e. Secret of Winning When I had the opportunity to talk with the executiT* who Is il charge of this bi( Jadglac business at the Donnellef Corporation, I couldn't resist asldng him to tell me the secret of wianfaic •ootesU. "Send in a good •a.trf," he MtU laconicalljr. Thaa ha MikrsMd a M on his reptr. FrMhoMS IM aparOt are the quiJltlM Alt mm U «aMr stand out of sln( not em kUtlM Alt mm u «atar But lh«n MH b« » iflJk r, too. Cnreraeie afoM â-  What-Is-It Mystery Animal May Be 'Catabbit' â€" The $64 question in Kirkland Lake hinges on the .strange animal .shown above with its owner. Patsy Marinich. It apparently is half cat, half rabbit. Front half is cat â€" rear half, rabbit. It eats lettuce and carrots, but also likes milk, fish and other cat tidbits. At top right it plays with string, like a cat, but can't climb trees because of over-long rabbit-like legs. ANN€ HIRST MANY A GIRL, after a couple of years of marriage, finds that her husband is irresponsible. He floats â- ^ from one job to "4^ another. It doesn't matter how good the pay is, or what sort of work he is doing. At the least little excuse, he quits â€" and she is left holding the bills. Through many years of reading such complaints, I find that most of these girls mar- ried in good faith. The lad had a position, told her he had a future ahead. During their courtship he spent generously, took her to nice places, brought her gifts, and seem- ed entirely secure. But after they return from their honeymoon, she is flooded with earlier debts he made which, of course, she knew nothing about. And she finds him tossing them ofl lightly, with, "Don't worry!" and more and more come inl He is not taking care of their current obli- gations, either. Why? A Hasty Marriage COULD it be that she really did not know him when she married him? Could it be that, then in debt, he had no other idea than to keep on getting further into debt? that this irresponsible way of liv- ing was part of his character? Well, if that is true, it is too bad for her. Brought up to real- ize one's responsibilities, she is shocked. He is not the man she thought he was. Her respect for him vanishes with, the knowledge. For she discovers he has no idea of making any sacrifices to get them on their feet. He is fastidious about his food, and if she tries to economize there, he throws a scene â€" and goes out to a restaurant alone. After these few years of mar- riage, she needs a new wardrobe. So does he. Does it worry him? Not one hit. Her Solution WHAT is she to do? She can appeal to his sense of honor, if he has any. She can show him exactly what it costs to run the home for a single month â€" adding payments on the various obligations he has not taken care of trying to explain that paying the bills and establishing credit is the only way to live honorably. If he refuses to co-operate, then it means separation. He will not like the idea. But if he is to keep his wife (and the family she hopes to have) he must buckle down. If he will not, then she will go out on her ownâ€" but NOT to support him. A man must deserve the wife he married. Security is the least she should expect. To "Mrs. E. C", "Frightened", PACE your husband with your budget â€" pleasantly but firmly. Your whole future, and his, depends upon his acceptance of it. If he fails you, then you are on your own . . . Such rascals as the man you mar- ried can get away with their folly for a little while. But if they per- sist in it, they have no right to drag you down with them. It is a sad situation, and I sym- pathize with you. But now you must take the man's part, look ahead, try to secure the future of you both. If he will not co-operate, then you two do not belong togeth- er. * « ♦ If a wife cannot trust her husband's sense of honor, what has she to tie to? If you are in this spot, Anne Hirst can help guide your future. Write her at 123-18th Street, New Tor- onto. MR ondTTOtt 7 Alex S. This week's script comes from California and it tells us of some interesting characteristics about the writer. The letter 'q" in the word "re- quest" has no loop but comes down to a point at the bottom of the stroke and then leads off in a straight line to the next let- ter. This sign is indicative of an aggressive na- ture, a person who is ever ready to exert mental and physical effort in the desire for accomplishment. Such writers are usually hard task- masters and invariably expect others to keep pace with their ef- forts, becoming very impatient when their instructions are not car- ried out quickly ' 'he lower stroke of the letter "y" is unusually long and has a wide loop, signifying two things: desire for change and variety, and the ability to associate easily with others. These features give the writer an unusual combination of ability to make quick changes to meet new and varied conditions and yet remain poised and reserved, making others feel at ease. The extra long loops have an added meaning: the writer is fond of pleasure, and especially of out- door activities and sports. Advance Notes From the "Ex." For Teen-Agera Only I â€" Every day of the CNE two visiting teen- agers will be in for a fine treat Each afternoon at Teen Town in the Coliseum two names will be picked out of the hat â€" the lucky pair to' dine that evening at the Celebrity table in the new Balcony Restaurant with two of Canada's top celebrities. On music day, one of the celebrities might be Sir Ernest MacMillan. On Press and Radio Day they may include one of Toronto's top newspapermen and a well-known radio person- ality. On Warrior's Day, the celebrities will be key military men; on Manufacturers' Day, leading Canadian business execu- tives, and on the remaining days, other well-known Canadians prominent in the fields for which that particular day has been set aside. NMJf SCHOOL LESSON By Rev. R. Barclay Warren Ebed-melech, The Ethiopian Jeremiah 38:7-13; 39:15-18. Golden Text â€" As we have thero- fore opportunity, let us do gooA unto all men. â€" Galatians 6:10. Until little more than a century ago, the buying and selling of slaves was legal in the British Empirt. While that traffic u stopped, racial prejudice still raises its ugly head. Every race believes itself superior. Ebed-melech was a black maa from Ethiopia. When he learned that the princes who viewed Jero- miah as > fifth-columnist, had put this servant of God in the dungeon, his heart was moved. He plead for Jeremiah that he might be moved from the dungeon before he died of hunger. Ebed-melech was a kind man. Accompanied by thirty of the king's men he took old rags and let theni down by a cord to Jeremiah- With these under his shoulders to protect him from rope burns they were abk to raise Jeremiah out of the mire. Ebed-melech was rewarded. Jera- miah's prediction that those wiw remained in Jerusalem would die by the sword, famine or pestilence, hot that whoever went forth and sur- rendered to the Chaldeans would live, came true. But in the mcantima Ebed-Melech was the subject of a special prophecy. He would not bs slain but his life would be spared, because he had put his trust in the Lord. God has his great souls every- where. He "hath made of one blood all nations of men." While the leaders of the chosen race with aH its privileges and blessings sought lo silence God's messenger, a color- ed man saved the prophet's life. Let us follow the example of Jesus in doing good to all men as we hsTt opportunity. Very Absent Stories about the absent-minded professors are legion, but maybe yoa haven't heard this particular speci- men. The professor was roused from his studies by the telephone ringing. When he answered it, he discovered that it was his married sister calling. "George," she said, "you really must do something about The Globa and Mail This morning â€" just. ima- gine â€" they printed a story of yonr death." "Goodness, gracious," answered the professor. "I suppose we reaQy ought to send flowers." r'yyjyy Anyont voKshmj a mort compUtt analytu pitas* send setf-addretstd, ttamptd envilopt to Altx S. Amott. 123, 18/fc Strtet. New Toronto 14. 7 don't core if you can't cook, darling â€" so long as you eon open packages of Post's Grape-Nuts Flakes!" "Oh George â€" you're wonderftill I'll just open a package of malty- rlch, honey-golden Post's Grape- Nuts Flakes, and quick-like break- last will be ready!" "Um-m-m â€" that one-and-only, out-ol-thls-world Post's Orape- Nuts Flakes flavorl" "And good nourishment too, don't forget." "Yep, Hon â€" they're jam-packed with carbohydratM, mlnerala and other food essentials that sure will make your husband a husky guyl" "And of coiu-se I was only kid- ding about not being able to cook. I can make scrumptious cookies, cakes and other good things f ronk those tested recipes on the Post's Grape-Nuts Flakes packages." "How about picking up soma crisp, crunchy Post's Grape-Nuts Flakes on our way down to get the marriage license?" Honey and Himk ^ -^f- By Seeg A r