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THE NEW TANNERTHURSDAY, APRIL 15, 2010 15 & BD Rentals With your support Cancer can be Beaten 175 Alma Street Rockwood, ON 519-856-9486 Looking after all your familys healthcare needs Cancer needs a cure, Lets nd one together! We encourage everyone to give! 108 Station St. ROCKWOOD 519-856-1531 155 Main St. S. Rockwood 519-856-0803 Kass Weideman - Owner Please give generously Village Beauty Boutique Hair Care and Spa Services WHIS TLE STOP 154 Main St. North, Rockwood 519-856-4801 W o r l d s G r e a t e s t C o f f e e Please give generously Now Licenced by the LLBO Celebrating our volunteers during National Volunteer Week For all you do, Thank You! TOGETHER. STRONG. Rockwood the New Tanner April 15, 2010 The risk for developing certain cancers has al- ready been linked to particular habits and be- haviours. These include diet, exercise, smoking, certain kinds of sexual activity and exposure to ultraviolet radiation. A growing area of can- cer research is aimed at trying to understand more about the can- cer-behaviour link. For example, what makes some teenagers move from experimenting with tobacco use to becoming regular and heavy smok- ers, which predisposes them to many cancers, particularly lung cancer? Why do some people sunbathe, even though its known that blistering sunburn in adolescence increases the risk for ma- lignant melanoma later in life? The ultimate goal of such research is to iden- tify high-risk groups or individuals, and then target them with effect- ive messages that will change these unhealthy behaviours or even stop people from starting them in the first place. Risky Behaviours Cancer awareness and fundraising month The New Tanner and the following Rockwood advertisers urge everyone to Please, Give Generously. Chances are Cancer will touch someone you love. The following pages are dedicated to awareness and education in the fight against cancer. The good news is that were closer than ever to fully understanding, treating, controlling and preventing the many diseases called cancer. Today, 62 per cent * of people diagnosed with can- cer will survive the disease compared with one in three in the 1960s. Thanks to So- ciety-funded research, the treatment and the quality of life during treatment has dramatically improved in the past 20 years. Incidence rates for most cancer sites are stabilizing or declining. With the ex- ception of lung cancer in women, death rates for most major cancers have declined during the past decade in Canada. In addition to break- throughs in new treatment approaches, research has also helped to tremendously refine the three traditional approaches to cancer treat- ment chemotherapy, radiation and surgery. At the same time, there has been a veritable explo- sion of knowledge about the proteins, genes and cells in- volved in cancer over the past two decades. This exploding knowledge base is giving us the ability to pose and answer questions we could not even have conceived of 10 to 20 years ago, and is propelling us towards our ultimate goal of creating a world where no one needs to fear cancer. Some experts doubt that well ever find a single, uni- versal cure for cancer, which isnt really a single disease but actually is 200 or more different diseases. Yet re- searchers have uncovered a staggering amount of infor- mation about cancer over the past two decades. This evolution in our understanding of cancer has set the stage for a new era in cancer therapy and preven- tion, due in part to the many studies and clinical trials funded by the Canadian Can- cer Society. Research milestones Use the links on the right to find out more about some of the cancer research mile- stones over the decades, all funded completely or in part by the Canadian Cancer So- ciety. Areas of progress Thanks to research, we are closer than ever be- fore to fully understanding cancer. A broad range of research funded by the Can- adian Cancer Society has contributed to our current knowledge of the disease. And as our knowledge in- creases, we will see even greater progress. *Average five-year rela- tive survival rates Is a cure in sight? The logo for the Can- adian Cancer Society is the daffodil. The flower had served as a symbol of cancer awareness since the 1950s, when volunteers for the So- ciety organized a tea in Toronto; the volunteers used daffodils to decor- ate the tables, as they thought it would create hope that cancer could be beaten. The use of daffodils for fundrais- ing began in 1956, when volunteers handed out daffodils at Toronto-ar- ea restaurants, as means to spread the message about cancer awareness; at first, the daffodils were given to the patrons, just to get the word out about cancer, but when some wanted to pay for the flowers or make a dona- tion, it was realized that the daffodils could be used as a fundraising tool for the Society. This led to the first daf- fodil days in the spring of 1957, when Society vol- unteers in Toronto raised over $1200 on sales of daffodils. The idea would later expand to the rest of Canada and to Cancer or- ganizations throughout the world. The daffodil would become the sym- bol of hope in the fight against cancer. Today, the Society is the worlds largest purchaser of daffodils, buying them from farms in British Columbia where planting sea- son for daffodils begin earlier than the rest of Canada. In the late-1990s[, the Canadian Cancer So- ciety would adopt the daffodil as part of its new logo, replacing the sword and snakes logo similar to the American Cancer Society. Other than the American Can- cer Society, many cancer organizations would likewise incorporate the daffodil in their logos. Daffodils Symbols of Hope