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BusinessLink, Wednesday, April 23, 2008 5 If the business or organization youwork for is a Halton Hills Chamber ofCommerce member, you have access to Chamber events, services, programs and products. A unique characteristic of the Chamber is that Members arent people. Memberships are held by the business or organizations. Each business identifies a person or persons from their organizations that becomes the communication point for the Chamber and are asked to share and relay news of our activities, including such things as this newsletter. Once a business or organization is accepted as a Chamber member, all owners, managers and staff within it are considered part of the Chamber family and are welcome to draw on our resources, attend events and functions or participate as a volunteer on a Chamber event or committee. Locally, provincially, nationally and globally, the Chamber of Commerce/ Board of Trade is the largest, most broadly based business organization in the world. Watch for the 2008 Buyers Guide to be delivered in mid-May. Local residents prefer our phonebook as it contains local businesses. Did you know that the only businesses listed in the yellow pages are those that are Chamber members? This is the consumers assurance that they are dealing with a reputable business located in their community. If you want to be listed in the Chamber directory contact our office. Your listing is complimentary with your paid membership. If your business accepts VISA/ MasterCard and/or debtit cards and you are a member of the Halton Hills Chamber, make sure that you are receiving the special low rates exclusive to Chamber members, for those transactions. Our current Chamber rates are $0.09 for each debit card transaction, 1.69% for VISA and 1.79% for Mastercard. Not sure what rates youre paying? Contact our First Data representative Carolyn Fox at 1-888-879-4044, ext. 5092 and shell let you know if you are on the Chamber plan. With summer holidays fast approaching, dont forget to save this copy of BusinessLink to pack in your suitcase. Send us a picture of you reading this on your holiday and well put you on the cover. Email your pictures to sue@haltonhillschamber.on.ca General Managers Desk Sue Walker LOW MONTHLY RATES A-PLUS SELF-STORAGE INC. 905-866-7464 2 ROSETTA STREET - NEAR GO Georgetown, Ontario VIDEO CAMERA SURVEILLANCE 24/7 DAY COMPUTERIZED ACCESS & SECURITY SYSTEM FREE USE OF TRAILER RESIDENTIAL COMMERCIAL INDUSTRIAL RECORD STORAGE HEATED FIRESAFE SPRINKLER RENTAL DISCOUNT UNITS ALL SIZES INDOOR OR OUTDOOR BASEMENT WATERPROOFING CUSTOM SUMP PUMP INSTALLATIONS Member of the ~ ~ ~ BASEMENT WATERPROOFING Call for a FREE Estimate 20 Year Written Guarantee TEL: 905-564-3575 NORVAL, ONTARIO 49 Commerce Cres., Acton, Ontario L7J 2X2 519-853-3540 info@galvcast.net visit our website: www.galvcast.net Graeme Goebelle, FCA (retired) A. Brian MacAdam, CA, CFP David Alexander, CA Melanie McCracken, CA Ron Starret, CA Anne Starret, CA Darren Turcotte, CA, CPA Tracey Bastedo, CA James Raptopulos, CA 37 Main Stree South, Suite 201 Tel: (905) 877-5155 Georgetown, Ontario Fax: (905) 877-5905 L7G 3G2 Toll Free: (866) 554-2030 www.gmallp.com 10 MOUNTAINVIEW RD. S., SUITE 203 (MOUNTAINVIEW & GUELPH) JOHN A. GIBSON Chartered Accountant Financial Statement Preparation Small Business Accounting Personal Tax Returns Corporate Tax Returns 905-873-0996 R. Scott Becksted, BES Investment Executive A Wealth of Investment Expertise in Halton Hills. Retirement Planning, RRSPs, RRIFs Mutual Funds, Stocks, Segregated Funds GICs, Bonds Fee-based Managed Accounts (905) 873-6640 or (905) 796-5024 Toll Free: 1-800-263-2454 Fax: (905) 450-6343 scott_becksted@scotia-mcleod.com www.advisors.scotiamcleod.com/sbecksted ScotiaMcLeod is a division of Scotia Capital Inc., a member of the Scotiabank Group. LOCALLY OWNED & OPERATED ROLL OFF TRUCK GOES WHERE LARGER TRUCKS SHOULDNT DISPOSAL CONTAINER SERVICE IDEAL FOR: RENOVATIONS SHINGLES HOUSE & YARD CLEAN-UP DIRT GRAVEL DELIVERY DRIVEWAY FRIENDLY 519-853-3332 905-702-2339 1-877-633-6259 STATION LOCATED AT 57 ARMSTRONG AVENUE 11597 TRAFALGAR ROAD GEORGETOWN, ONTARIO L7G 4S4 PHONE (905) 877-1420 FAX (905) 873-0919 www.leferink.com BERT LEFERINK President General Managers Report Your company logo is the first thingyour customer sees. It is thecornerstone of your corporate identity. What kind of an impression does it make? A lot about your business is conveyed by your logo. Both the meaning and message of your company is transmitted through the visual elements of your logo; the typography, the shapes and the colours. To make a great first impression a logo should be concise and simple, easy to understand, and elicit an emotional response from your customer. It does not need to tell the entire story of your company. Your customer, consciously and subconsciously will react to your logo. It is your responsibility to ensure it is the reaction you desire: that is the desire to use your company, your products and services. People respond favourably to good, thoughtful design. When you consider developing your logo, think thoroughly about the type of emotion you want to charge it with. What do you want to convey: stability, flexibility, or leadership? Or is your business dynamic or cutting edge? Do you offer fun and entertainment? Every business is different. Once you have determined how you want to charge your logo and you have identified your target market, you are ready to select the fonts, determine a colour palette and consider which shapes you will use. There are countless fonts to choose from, each suggesting something different. Know the difference and choose based on what you want to accomplish. The same is true for colour selection. For example, blue evokes an entirely different response than red. Finally, the same can be said for shapes. Strong lines and angles send a more aggressive message versus smooth edges and curves which emit a more subtle, comforting message. The bottom line is to do your homework, know what you need your logo to do before you embark on its creation. The process will be faster and far more successful when you have clearly defined the goal of your logo. Suzanne Frick Design Alpha Creative Corporation Milton , ON L9T 1P6 905-875-2679 Logos - Planning your First Impression