Second CEsm Mill on Editorial Page Tail wagging the dog These are the so called dog days when weekly newspaper people have to dig for news Moat of the usual news sources dry up during the summer months like the Sahara desert Meetings are either kept to a minimum or postponed until September when activity resumes As a result there Is often room in the pages for articles and pic tyres that would unlikely to appear during the other 10 months when activity Is at a frenzied pace Advertising the of the newspaper also takes a nosedive during the summer doldrums Advertisers no doubt figure since there are few people around to buy it fs not worth while to advertise Naturally we take a dim view of this since advertising will sell goods at any season of the year Circulation remains almost the same and people still eagerly await their weekly peper They may not get to the store as quickly to buy because It is hot but if the product Is good and at a fair price they will be around you can bet Then there Is the matter of keeping your name In front of the public It Is important that people know where you are what you sell and the price One lady who moved to Acton from Kitchener three years ago told the editor the other day that she did not realize there was a particular store In Acton She went out of town to buy goods each week wondering why In the heck a town the size of Acton did not have such and such a shop One day while shopping with a neighbor they went past the par store Guided by her friend they went Inside The lady was so surprised to find out there was a shop in Acton that sold the goods she liked she told the proprietors they should advertise The proprietor pointed out there was a sign outside The pointed out It had faded and was hardly visible Why didnt they advertise In the paper she asked We admitted that we didnt know since this was one of the best ways of getting people to know what you have to sell and Introduce newer poeple In town to your product Multiply the one example by many who shop other places and It gives an Idea of the amount of business that those who fall to advertise miss out on One of the favorite maxims of the advertising business Is to advertise when things are slow because It Is one of the means of getting the economy rolling again These are dog days but they dont necessarily mean the tall wags the dog when It comes to advertising Sandolous women One Canadian company has learned a valuable lesson about marketing In foot fashion and women Wooden sandals developed In West Germany years ago were toeing sold as an orthopedic Item In this country since the early Suddenly they became very popular The company hopes to sell three times as many as It did In 1M9 Reason Scholl Manufacturing Ltd Toronto changed Its marketing tactics and made the sandal a fashionable Item Success has bred many Imitators who are flooding the market with similar products at lower retail prices The company still expects to sell a quarter of a million pairs of the sandals which are only slightly refined from the original developed by the late Or Scholl as an aid to feet Place for farms The recently published recommendations of the federal Task Force on Agriculture seems to propose that those who cannot make farming pay should be helped to find other means of livelihood The present situation Is not a result of the failure of farmers In Canada It Is a situation caused because the world demand for food is changing if the policies of labor unions urging a guaranteed annual wage regardless of whether a man Is working or not are valid then there is an argument for saying that farms should not be closed out simply because they are In economic difficulties If it Is the purpose of business to provide work for people as well as to meet the demands of consumers then the argument to close out farms that are providing work for people is not valid It Is possible that someone will notice before all the orchards are cut down for and pasture lands turned Into parking lots that there is a place for farms which not only supply needs but make fobs The Dominion tm the CANOEING AND fishing are summer months The area is well popular sports at known for Its scenic beauty Conservation Area during the Staff Photo Sugar and Spice by bill smile THE Battalion recruits posed of the back row The picture was with recruiting officer Wilfred probably taken in 1914 Can anyone Coles In frontoftheolddrlilshedln Identify the men the park Mr Cotes Is In the centre You ve heard of roll groups But have you ever heard of groups Just when my wife and I get everything squared around and look forward to a period of doddering about In peace somebody throws the overalls In the chowder and we have to fish them out Usually Its one of our kids Sometimes old or now friends This time it was a little of both First of all Kim arrived homo night with a car load of friends They come for a Fireside I m sure you know as much about Firesides as I do They have nothing to do with tires She end many of her friends have become It sounds like something out of the musical South Pacific but it ian A cynical colleague of mine asked I it one of those Indian religions that justify sitting around on your rump and doing nothing I don t think It Is It something new that came out of the Middle East about a century ago complete with prophet and has grown quietly but steadily A Fireside Is a meeting of hais and those interested in learning about It People of all ages and faiths and colors sit around quietly at somebody home listen to those who have declared themselves pray together and meditate There are no churches taxes and all the ills that plague the modern church institution It has great appeal for the Idealistic young because it contains the best and the essence of the world s great religions Love for God neighbor and self gentleness honesty abstinence It seems to have no political or racial overtones No good Bahai will touch drugs or alcohol Though I notice they all smoke like fiends and never have any cigarettes of their own Stewardship Remember the running lights craze of a few years ago Manufacturers made big claims for their value In reducing cidents These were never sub but many people In eluding bus companies clung to the belief that a car with lights showing in daylight was less likely to get into a collision than an unlighted car The Ontario Safety League reports that the Port of New York authority has just completed a running lights study They modified vehicles so that their parking lights turned on with the Ignition key At the end of a year it was found that by comparison with a control group of unmodified vehicles the running lights cars and trucks had about per cent fewer accidents In daylight and about per cent fewer severe accidents The biggest Improvement shown by the modified vehicles applied to rear end collisions of passenger vehicles per cent reduction Some people say that knowledge is power but a mind without heart in without conduct and cleverness without goodness is not power only one with character has power Guard well the doorway of your mind Let only good things pass through it THE ACTON FREE PRESS A Copyright 1970 Anyway here came Kim with her friends all set for a Fireside Her mother had been at one the week before and though a Anglican was impressed She agreed to go again I could sec mo pincers closing in I d been away fishing the week before To my relief a young fellow from another world dropped in at the crucial moment Davie Lodge leader of Major Boarders Just to tell us his rock group was playing that night at the local arena We ve known him since lie blow his own nose My wife went to the Fireside I went to hear the Major and the bedlam We both arrived home slightly dazed I slightly deaf The had gone back to their lairs in the city but the came home with me for a cold drink with their girl singer Gail the tiniestglrl with the biggest voice on either side of the Rockies It was Interesting Two completely different groups of young people about the same age One flat broke spreading the gospel talking about establishing a com in the country with thousands of dollars of equipment hurtling from one engagement to the next in their own expensive rolling commune All of then- bright and polite The generation gap that night didnt seem wide as the caste system among young people themselves There was no confrontation but the two groups had less in common than we middleaged yahoos had with either of them And think of all the other castes the the greasers the straight kids the freak outs and a dozen others But to get back to my point If possible The upshot is that we are committed to having a Ba wedding in our backyard in October The bride mother can t afford a wedding reception The groom mother offered to have it at her place if all the blinds arc drawn Anybody who wants to get married outside in October needs a pretty strong faith I suppose they could roll in the leaves in some symbolic ritual But the moment of truth came when the prospective groom informed us Joyously that a rock group had agreed to play at the I ve heard them Clearly From three blocks away 20 years ago Token from Issue of the Free Press Thursday July 13 1950 After lengthy consideration council passed the long awaited plumbing bylaw which concerns the construction and In stallatlon of house sewers in the town and the Installation of plumbing systems Council decided to charge for a permit and Mr Frank Crump was appointed inspector Four excited girls members of the Acton Girl Guide Company left Monday for 12 days of training and fun with some other guides from Ha I ton county At the camp at Gravenhurst are Dorothy and Diane Dawklns Peggy and Peggy Brad This week the three Acton boys Scouts sent 300 from Canada to the National Jamboree In Valley Forge USA returned home burdened down with trophies and experiences from their two week camping trip Don Davidson Ray Hull and Jack Davidson report a fine time and the First Acton troop is proud of the boys Building permits were issued during the first six months of this year amounting to for six new dwelling unit and one converted dwelling The reunion was held at the home of Morgan Madill when his brother Mr and Mrs Stanley and daughter from California visited with them Morgan Madill had not seen his brother for over 30 years Mrs Perry Watson and Master Bobby Watson arc holidaying with friends In Sydney Ted Tyler has purchased a new bus and will have it ready for the new school term 50 years ago Taken from the issue of the Free Frees Thursday July 15 1920 Last Saturday afternoon the Acton baseball club supported by about 300 fans went to Georgetown and gave that team their first defeat in the Peel league scries this year without allowing them a single run Acton shut the Georgetown players out every time to win by a score of believe there Is another town on the map where fans are as enthusiastic or will follow their team as loyally as they do in Acton Like any other public utility the In of the waterworks system here Is the cause of more or less unnecessary an to some of our citizens It was so when the municipal electric system was Installed but time has settled that and now there are few homes that do not realize the comfort and convenience afforded by this splendid utility Now there Is much speculation regarding the installation of the water works the source of the water supply the efficiency for fire purposes the cost of installing private connections and the fees proposed to be collected and the privileges to be conferred The supply tank will be located on Main St to improve the system and the engineer gives assurance that the flow from spring is perfectly ample 75 years ago Taken from the Issuool the Free Proas Thursday July 1895 Messrs and Brown of the Bakery had a very brief business career In Acton After two weeks experience against two established businesses they departed town Friday nightvery quietly A number of small accounts about town await payment The annual apportionment of Legislative Public school grants for has been made and our schools will receive the following amounts Nelson Trafalgar Milton separate school Acton Burlington Georgetown total All the plots In the surveyed portion of the front section of Acton beautiful city of the departed loved ones having been disposed of the council Is having the additional three or four acres at the northwest of cemetery entrance surveyed The third annual entertainment held In the park under the management of Acton Temperance Union took place last Friday baseball match between the married and single of the Union afforded much amusement Acton Cornet Band contributed much to the proceedings Promenading was a feature of the programme a section of the park being illuminated for the purpose Strawberries and cream and other refresh mints were liberally dispensed he Hamilton Steamboat Company have at last succeeded In getting a charter allowing them to take their steamer Mazappa to run on the lake She makes regular trips between Burlington and Hamilton now years ago Token from the Issue of The Canadian Champion July 14 1870 We are glad to learn that Messrs and Laldlaw of Milton have reached Ireland in good health and spirits after a long but by no means unpleasant voyage The Orange fraternity of this county celebrated the glorious and pious and immortal memory of crossing the on Tuesday at Palermo Six lodges were represented at the meeting and in spite of the rainy weather had a very successful gathering The many friends of Rev J A Williams who formerly was minister of the Wesleyan Methodist Church here will be glad to learn that on his recent removal from Port Hope to he carried with him sub stantial tokens of love from the people among whom he labored for three years The Rev was given a purse containing a gift of his own congregation A terrible accident at last week fortunately involved the loss of no life The English and Free Churches agreed to have a union picnic for the scholars at tending A targe group set out for Oaklands to spend the day when owing to some defect in the harness one of the horses became restive and finally went over the bank sending the wagon and everyone to bottom The driver had his leg broken in two places one child had a fractured collar bone and the others were more or less scratched and bruised ACTON BAPTIST CHURCH Founded Mr Howard MX Interim Supply SUNDAY JULY 19th am Sunday School 1100 Morning Worship followed by a wcial hour A Cordial Invitation To AH BETHEL CHRISTIAN REFORMED CHURCH Minister Rev P Acton Ontario THE CHURCH OF ST ALBAN THE MARTYR ANGLICAN Corner Willow St and St Drive Rev J Dawson SUNDAY JULY 19th 1970 1000 am Holy Eucharist The Rev James Schaffter EVANGEL PENTECOSTAL TABERNACU PAOC 33 Churchill Road Rev S M Thoman Pastor 8532715 SUNDAY JULY 1000 Morning Worship Service Nursery and preschool Sunday School 11 a Sunday School 4 Afternoon Worship Service 7 JO Teen Meet at the church Tuesday evening 730IOJO Catechism Classes Come worship and study with us to be better equipped to serve God and men Everyone Welcome MAPLE AVENUE BAPTIST CHURCH SI Maple Are Georgetown Pastor Robert SUNDAY JULY 1000 am Sunday School am Mormng Worship 7 Evangelistic Service Tuesday 8 pjn Prayer Service and Bible Study Thursday 8 pm Ambassadors John Whosoever resseth and not in the doctrine of Christ hath not God He that in me doctrine of he hatfa both the and the Son CHURCHILL COMMUNITY CHURCH Chur Road North SUNDAY JULY 1970 Hen la our sincere invitation to the attend church Sunday School All ages Morning Service pan Evening Georgetown The Rev A Walter Fosburr BA Ave SUNDAY JULY Sunday July Service be withdrawn Visitors are welcome at gatherings at the Chun on the TRTNirr UNITED CHURCH Minister The Rev Gordon Turner BA Bit Director of George Elliott MX Phi PRESBYTERIAN CHURCH IN CANADA KNOX CHUKCH ACTON Rev Andrew Minister Mr A Hansen Organist and Choir Master Preacher Rev Andrew If SUNDAY JULY tun Divine Worship Theme The Real Defilement