The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

EXAMINE THIS OUTSTANDING VOLUME IN THE COMFORT OF YOUR HOME FOR ONLY Now at a BOOKAWEEK you can own the 1970 just off the press fifteen volume deluxe edition ILLUSTRATED WORLD ENCYCLOPEDIA for under 43 At this price can a family with growing youngsters be without it Illustrated World Encyclopedia is the only recommended elementary grade encyclopedia sold through your supermarket You save over The other two toprated en cyclopedias foryoungstudents 714 use the old- fashioned highpressure doortodoor salesman whose expenses and high commis sions are added to the you pay Illustrated World is Canadas most useful encyclopedia for young students This remarkable encyclopedia is not for parents It is for children between 7 and 14 In their language and in their inter estsfrom the new mathematics to the lat est moon walk Ail entries are specially geared to the elementary school curriculum and all words are carefully selected from elemen tary grade word lists Any unusual words or thoughts are explained in parentheses right on the spot so your child doesnt have uiiTuiB lunula unun to search elsewhere to understand what hes reading Illustrated World is Canadas most enjoyable encyclopedia for young students To make reading easier Illustrated World has large inviting eyesaver type with wide spaces on glareproof paper To make learning more rewarding it has liter ally thousands of colorful pictures And all articles unlike those m most diasare created to hold the interest of young people Illustrated World is fun to read and study And it will certainly help make your childs allimportant first experience with an encyclopedia frustrating Illustrated World gives you the extra services you pay for with the expensive encyclopedias Illustrated World is the only distributed encyclopedia that provides the special services you expect from the best in the world SGIP Student Grade Improvement Program A full one year to our Research Service Your child may re quest from us a detailed comprehensive report on any subject he may be studying Non subscribers pay for this service THE YEAR A compilation of the years most important news events You and your child are entitled to receive this annual supplement at onehalf the regular pnce Illustrated World offers Volume One value 299 for only We make this remarkable low priced offer to you because we want very much for you to have Volume I in your home We like you and your child to browse through it at your leisure In tion you find in it an educational game the whole family can play If you have another encyclope dia at home already so much the better Compare the first volumes of both sets Look at the subjects the phrasings the words themselves See for yourself how lustrated World is created simply and clearly to help your child really under stand and enjoy working with reference books Were sure this first volume will con vince you that Illustrated World is far and away the outstanding encyclopedia value in the world VOLUMES 2 to 15 of the toprated ILLUSTRATED WORLD ENCYCLOPEDIA only each AVAILABLE ONLY AT MILTON PLAZA