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Marketing relevant and flexible If two words can best describe Sheridan Colleges School of Business and Secretarial Studies Marketing courses they are relevancy and flexibility Students entering Sheridan programs may have a varying degree of Knowledge basic marketing Rather than expose these students to material with which they may be very familiar they are offered full or partial exemption in the introductory course Students may write on designated days prior to the official start of each semester allows the college to extend full or partial exemption where applicable Secondly the introductory course Is based on a highly Individualistic approach to learning The student is provided with learning tasks that heshe must perform to successfully complete the course Knowing exactly what Is expected beforehand allows students to organize themselves according to their desired rate of Every student progresses at a different rate ac cording to learning ability These courses allow a high degree of flexibility to each student When tasks have been leanwdatudents write tests at a time and day best suited to them Naturally certain time guidelines are provided but students can set their own pace and may even finish before the end of the semester Once students have achieved the basic knowledge Just descWbed they may pursue their Interests in a wide and varied number of marketing or marketing- related subjects Many students wish to specialize In marketing and upon completion of a course of study diplomas with a marketing major are granted This allows diploma recognition for demonstrated skills in marketing such as sales management advertising and sales promotion marketing management salesmanship merchandising and real estate Sheridan courses stress a setting involved approach rather than a purely traditional classroom approach An example of such Involvement Is the course in marketing research Here students conduct actual marketing research for community businessmen who face some marketing problem When the results of this research are known a presentation is made by the students to the businessmen Other courses make wide use of guest speakers Industry seminars case study work etc In order to ensure that courses are relevant to todays business world and that students In marketing may be valuable employees in business once graduated a very active Marketing Advisory Committee has been established The committee is composed of members of the business community who are currently involved in the field of marketing Members of Sheridans faculty meet with the committee on a regular basis to evaluate courses and programs and provide advice and recommendations that will make courses relevant and graduates knowledgeable AD week and no play makes for a dull business student Finance hits big time Today more than ever before the financial of a corporation Is as Important a member of the corporate hierarchy at anyone fata decisions la large measure determine which companies survive and grow and which wither die The modern corporate strategy calls for conserving assets cutting costs and knowing precisely where all the money Is going in a nutshell financial and planning Industrys need for welltrained students In finance has never been greater likewise as money becomes more and more centratfxed the institutions such as banks trust companies mutual funds and other money managers are continually fat demand for college graduates with a sound financial background At Sheridan College the finance courses have been tailored fat recognition of the strong demand forweB- students this most Important area AH students at Sheridans School of Secretarial Studies are offered courses in Investments corporate finance money and J and investments of these finance courses are practically eases oriented students tackling to t personal the practical techniques and of personal laying Ton overall genera objectiv of the cor ftnmrw course to give the students a sound of the essentials of c finance from ass viewpoint of The student soon reatbw how corporate finance relates toother function of the enterprise and how Qasadal are crucial to furthering the goa of profi both hi bis store Instructor has plan for more jobs George Freeman feels Sheridan College can Increase employment In Canada Freeman who teaches the new Applied Sales Techniques course on a parttime basis to twoyear business students claims that by training more and better outside salespersons to sell Canadian manu factured products Sheridan could Increase sig nificantly the number of employed Canadians With the objective In mind in January Freeman began teaching a class of students now to become better salespersons Training Includes all areas of sales from prospecting to closing the sale During the semester salesmen sales personnel and purchasing agents from local firms visit the college and talk to students This way they hear both the buyero and sellers side of the story said Freeman who also teaches purchasing credit and collections in the School of Business and Secretarial Studies A parttime management consultant Freeman has headed six corporations and one division following extensive university training in all areas of marketing and sales He said industry is sadly lacking In trained sales personnel Throughout his business career he said there was no source where he could go for university or college trained personnel which means industry has to develop its own training school Industry needs salespersons good salespersons said Freeman And the Applied Sales Techniques course is designed to provide Just that highlytrained personnel for outside sales and marketing positions Freeman said he anticipates no problem In placing Sheridan graduates In positions related to their college training Students are now being interviewed on and off campus by prospective employers As a result some already have sales jobs to go to alter graduation in May Investments pay off A subject called Investments offered to students in the Sheridan School of Business and Secretarial Studies and taught by Rudy Zabel Dean of the School is once again an outstanding success The course covers the analysis of such financial as bonds preferred stock common stock rights puts calls straddles commodities and mutual funds Other topics such as analysis of the economy evaluation of management technical analysis portfolio management cost of capital are also studied in depth However most Important the students have the opportunity to put their hands In the dough During the cotrse the students actually Invest money in real Investment situations So far all Investments have been prof In fact in one investment the students doubled their money The experience has been both educational and financially rewarding one student observed Personnel option Personnel Administration has been offered as an optional subject to Business students at Sheridan since the College opened In From time to time Sheridan has contemplated offering a more detailed program in personnel management and labour relations as a field of With this possibility in mind an experimental program for second and third year Business Ad ministration students has been Introduced This is a twosemester blocked time period of two to three hours nuking use of outside speakers from a wide area related to the personnel field Speakers are obtained through the cooperation of the Business advisory committee contacts from faculty members and by the direct approach As a group they Include a repr number of industries and present a variety of topics Among the organizations represented are automobile insurance Investment utilities steel fabricating department stores and Sheridan itself Public tax service A taxconsulting service was held for sole proprietors Individuals and small business concerns during the first week of April The objective of this free consulting service was to help individuals prepare their own tax returns under the new tax reform legislation Special attention was green to investment income capital gains and from business activities and property rentals In most cases students did not prepare the tax returns themselves but answered questions and assisted In the process of the individuals own preparation Many learned how to change the struc ture of their affairs to reduce tax In future years The College did not assume responsibility for the participants own work in preparation of their tax returns and emphasised that the consulting service was not a substitute for professional tax consultation The taxcm service fat offered annually