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GEORGETOWN HERALD THURSDAY NOV 1972 THE PROMISE No 2 Price Specials For a lot of people grocery prices are what they see once a week in the newspapers In actual fact that can be very misleading The prices in the newspaper weekly specials may not be indicative of the acrossthestore prices At Loblaws we realize that whats important to you are the everyday prices on the wide variety of products you buy every week Thats why we make a point of promising you prices as low or lower than our major competition And that means right across the board Its important to you its important to us Well then what about those weekly specials Where do they fit into the picture At Loblaws we see the weekly specials as a lot more than a comeon to lure people into our stores We believe these specials say a lot about us So we not only plan to have good specials We promise the best in weekly specials Heres how we make sure theyre the best Our first criterion is price Our specials will always have the best price Otherwise whats the use in calling it special Secondly we refuse to use the specials to unload inferior goods You can rely on our specials being highquality brands And when you put that quality together with the lowest price around youre automatically guaranteed an outstanding value Another factor in the selection is that we offer a good variety For instance we always have meat specials produce specials and so on through out the store Our specials are also selected with an eye to your everyday needs We try to make sure our specials are things that would normally appear on your weekly shopping list or items you would use at a particular time of year for instance turkeys at Thanksgiving and Christmas specials So you can see at Loblaws we take our Weekly Specials seriously And we think that makes us just a little bit special too More than the price is right