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Page THE HERALD Wednesday Jan Even The Rich Will Ride In A Bug In I960 large cars with protruding tall fin were the craze II Mr says his customer of today Is far different than I matter that these monstrosities gulped huge amounts of of I960 who were usually young newly weds wanting to s price of gasoline was only cents per gallon In money for their first home many places In 1973 however people began to realize small cars meant economy and In 1974 this motto will become even more evident says Bail Kutter who haa made a living selling the moat famous of all small Volkswagen According to Mr Canada will follow the same pattern as Europe on a slight delay In Switzerland and France people have been paying about cents a gallon for gas during the last years says Mr Kutter who Is a European native You don see big cars over there and this is the reason When you pay that much Tor gas you don want to see it fly out the muffler too fast VW MORE EXPENSIVE NOW Even people will drive a VW nowadays he One fellow from has bought four Volkswagens from me This guy could have bought four Rolls but this is ine new trend and the way it is going from now or But purchase of a Volkswspen kIvp us it once was In lir ine standard bug could have been had for about Today the consumer must dip Into his pocket for in extra I 1000 Most of the increase in fact occurred in 1973 says Mr Kutter as prices leaped more than in a single month The inc Is due to several factors the biggest contributor being thee materials For instance the of plastics has risen penult In the past year alone There Is about pounds of plastics used a small car such as ours And plastics are just one of the small components of a so you can imagine how these costs must force up the price of the finished products SUPER BEETLE POPULAR The most popular car he sells is known as the Super Beetle and sells for It isn the cheapest by any but has enough of the luxuries that it entices the economy luxury minded buyer Toyotas have caught on and Mr Van nays he Is having difficulty keeping up with the demand We are selling everything we can I fin i crisis plavs a big part In it because is Interested in economy what with gasoline prices on the Increase Mr Van sas he Is finding mun owners of cars to trade in their large eight cylinder brutes in favor of Tovoto The status of big cars is gone and now people want a low maintenance chicle that is inexpensive to operate It Just happens our car meets these requirements When the Toyota first arrived there was only one model lo Now Mr Van Alphen different models feels this gives him an over other domestic Imported makes hint a car lor including fimilits who want a station wagon Those with luxury in mind con also find one here LUXURY CARS WILL STAY He said The large luxur cars Cadillacs or I here for the very wealthy people won i be content a I would the standird r product will disippeir because iren as economical as small cars to Mr Vin all of his customers are economy ire actually frightened tobuv a large car FORD COMPETES WITH IMPORTS ford Has lour liferent models on the market to with imports the Pinto Maverick Capri and Bobcat I ike the imports Ford small cars experienced a large price Mr Jobbsoys was forced to produce small cars because the imports were starting to dent the car market In Canada I guess you could say they were forced into It but the problem is the fact a new small car takes a long lime to develop The Pinto was on the drawing board for six years before i jppearcd in 1970 The lowest price for a large car at his dealership is about 100 This is the Mercury Meteor and compared to a similar model costs about more Mr said This price increase may seem to be pretty examine what you are getting now seem so bad What were options in I960 ore now standard and safety features alone are worth the extra money I guess Its Just a normal inflationary trend experienced by all automobile manufacturers But economy is not loo to the driver of These irgecars Mr Jobb estimated the mileage on his Meteor at about IS miles per gallon as compared to so In a VW or Toyota He adds however that manufacturers are refining the pollution control devices to improve this mileage and says the difference Is already noticeable in the 1974 models The manufacturers are realizing how important mlleageistotheconsumer and are trying to improve It so the big cars will continue to sell But Mr Jobb is confident the big car is here to stay and says the trend towards smaller cars Is Just part of a cycle something like the depression during the cars have a definite advantage when they approach this man at the gas pumps First their gas supply Will last longer and secondly they can spend less to fill cr up In Europe they ve had big families for a lot longer than we have and yet they ha veal ways driven small cars Families here are now realizing they don need a big car jusl because they children But if you think you can still get I960 economy from a VW today forget it Mileage has dropped from to miles per But it cannot be disputed they arc still cheaper to than a large car Mr said A Just over two quarts of oil A big car con take as as two gallons That s quite a difference Looklngaheadanother 14 years Mr foresees everyone In a small earnot necessarily a VW but a small car Gasoline will likely go up to or BO cents per gallon this year A relative newcomer to the small ear field in is the Toyota which officially arrived In Ontario during I9C5 Since then its popularity has soared NEWCOMER CAUGHT ON QUICKLY Ed Van Alphen or first saw the Japanese import in May of that year when he went a car snow in or onto I saw it and I liked it said Mr Van Alphen I hod enough faith in it try selling it and to be quite frank it has gone far better than I expected Mr Van is the owner of Park Toyota just outside Georgetown I ike everything else have increased in price since llic first arrived The first model being sold in eost about SI 900 A model now sells for ibout OPTIMISM FOR LARGE CARS Herb is i tittle more optimistic about the future of the big market he doubts Canada will ever see large cars eomuktelv Big ears are a wiy of said Mr sales manager North Hilton Motor Soles whose prime product is Ford merchandise However we hive noticed a slight swing towards small cars during Hit past IB months would say now GO percent of our business is involved with the small automobile Mr noted though that those who have always dm en luxury big cars are prepared to the compact even it lasolinp prices soar SI someone has been the lower priced big car they could easilv chance to driving a small car he explained But those who have driven the high luxury are used to the feel of ind are willing to adjust to rising gas costs turds latest into the small ear competition is their lube a a 1974 model priced to be competitive with V ieen and Tovota The sinndird model starts at but wilh added can model I Ill I- owner of this model is appealing to 1 irk Toyota just outside persons of all ages and in is pictured here spile of its price tag which in front of his newest sports tops is selling quite savs rapidly Mr Van Alphen feels Canada will see an end large cars excepting luxury cars such as Cadillacs or Lincoln Continentals BAKE SALE Pupils Rally To Assist Bird Sanctuary The children of two bradc Is Public School put their money where their hearts They held a bake sale to raise money to buy Teed for a bird sanctuary operated by year old Hoy Ivor south of svillc The pupils had visited the and were disturbed financial hardship was by Mr Ivor The is home to healthy birds and unhealthy ones is well Many of the birds in eluding a bald eagle have been turned into the sanctuary by concerned members of the public Some birds such as Joys recognize a good thing when they sic one and look on the sanctuary as a feeding station dive them a peanut and they might decide lo hide It in the collar of your coal some of the children found The pupils of Pineview raised JOG and turned it over to last week The bike sale offered a prolific of confections cakes cookies ind sweets much of it actually cooked the them selves Mothers also lent helping hands bride teaehcr Herb Pillar said the children were keen to help when they learned of need Two pupils were selected lo mike ine presentation to Mr Ivor They were Bruce Wilton and Karen invited to tike wis pupil Sharon who raised most money dually it the bike She provided aid lit cookies sold everything but two Her proceeds reached Tic lies in wooded country off the Hood almost road from of the I of Mr Ivor has been providing the land is sine for about The snnciuir is regularly by children from schools and ill like an Interest in the sane ind its needs Mrs Iternlce told 1incvicw pupils during their wilt last week that funds raisid school projects do much help i s she s call for of i near the sue of birds brought Ihe sane ir require medical treat men and the resident bald eagle is the recipient of medical id includes pins in broken bones When health returns some of the bird boarders leave but most prefer to stay and the makes no effort lone Us friends to return natures wilds While school ehildren are iccommodated during the week at the ihe public is to vlsll only on Sunday iflcruoons when properly guided lours can be provided Town Clerk Dies Sydney Savage assistant clerk of Milton and former clerk of Town ship was found dead in his northern home on Tuesday Savage lived alone without a telephone In he retirement home he built in the sparsely settled area of the sale is Grade 3 Mrs Marie Wilson Pupils are David Williams Nerval Cheri Wells 9 Georgetown of Georgetown All are pupils In Grade at Pineview school THE PUPILS of Grade 3 at Pineview Public School turned over the of a bake sale to dp buy feed for birds In a sanctuary operated by Roy Ivor south of Class representatives made the presentation From Ihe left Bruce Wilson of 10 Mr Ivor Karen fl Eighth Line HALES have all sorts of goodies and goodies taste good Grade pupils asm some of he wares on sale at school last week are Balnea of 2 and Karen Bonano brade 3 pupils staged the sale at locations In the school and most Items went for five or cents each a very unlnflated price for foodstuffs Pineview school Teresa Waling of Sixth I ine holds up the cake she was offering at the bake sale J i money for bird sanctuary Pupils from Grade l had visited the sancluary and learned of its for fund DM- and one sale are registered here of purchase while Janice of RR Milton The Ivor sanctuary was started about years ago and become a home for injured and wayward birds including a bald eagle Injured birds often are turned over to the sanctuary by an Interested public