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PugelO DEALERS CHOICE Wednesday September 1988 The Sporta Ford dealership Sporta Ford dealership offers experienced help Joe Sporta is a catchy name especially if cars is your business Joe Sporta owns Acton newest car dealership Spor ta Ford Mercury Sales at the crossroads of Highway and Highway 25 But he doesn want to get customers with a catchy name and slick salesmanship We are here to help people buy cars Mr Sporta said They are also there to help those who have cars With an experienced staff Mr Sporta can achieve these goals Bill Chesbro general sales manager has 18 years experience Aubrey Burnett parts manager has years experience Jim service manager has years experience There tends to be a large turnover of staff at car dealerships Mr Sporta said He plans to keep his experienced staff by offering them an excellent benefit plan Joe Sporta wants to remain in Acton a long time The 39- yearold bachelor has lived in Hillsburgh for the last seven years Although it is his first dealership Mr Sporta s knowledge of the car business is sound For the last seven years Mr Sporta worked in the General Auditor s Office of Ford Motors of Canada For the five years before that he was in Ford National Service Office Mr Sporta was exposed to dealership strategies from across Canada when he worked in the office of Ford He knows which strategy is more suitable for the Halton Hills market That ex was second to none he said One of Mr Sporta s main philosophies is aggressive advertising I want people to know they don t have to go outside of Acton and Georgetown to get a better deal They can get one right in their back yard Mr said Since August there have been a number of im made at the dealership A new in house computer has been added at the dealer ship to help service customers said General Sales Manager Bill Chesbro A mailing of letters will be sent out in the next two or three weeks making contacts with customers and making sure service files are updated One of the purposes of the computer is to follow up on their customers after they ve bought the car to make sure they are satisfied with the product People will be asked to fill out a form with some information about their car which in turn helps the ser vice and sales staff kserve the customer Mr Chesbro said A new salesman has been added and two new ladies are working in the office One lady is working on the com puter and the other lady is assisting the sales and vice staff The office has been refitted with a new telephone system to make things easier for both staff and customers Sporta has a new roof on one section of the building and the outside has been painted this summer Sporta believes in giving their customers the VIP treatment said Mr Chesbro The aim of the staff is to secure and retain their customers and it can only be done if the dealership treats its customers well he said What makes ferrent from other dealers I think we have experience in car business Mr said There is a good team concept at the dealer ship and everyone is work ing to the mutual benefit of the customer he said You ve got to get it fixed right the first time to make everyone happy he said The dealership customers come from all around from places such as Guelph Brampton Eramosa Hillsburgh Erin and Halton Hills There are a lot of repeat sales but we hope to enhance that number and get the ones weve missed in the area Mr Chesbro said Sporta Ford Sales were at the Acton Fal Fair and the sales staff had a good response from the people For three days there were cars and trucks on display The goal of the firm is to in crease sales by per cent That will probably mean an increase in staff at the dealership he said In stock right now are vehicles and new models are on order Now is the time to get a good deal on an car at Sporta the sales manager said The sale is Sept 25 and 26 Mr Chesbro feels new car sales will continue to be strong in Interest rates are still good and are some good deals on leasing cars A promising addition to the dealership will be the Tracer said Mr Chesbro Paul a with change in the including Ford Sole seen here wllb new roof paint job new one of the new model for 1917 Since broadloom and a computer to Ihe dealership was It ken over in the office staff June there have been a number of Test drive a Tracer at Sporta Ford in Acton The Tracer will fit in well against the competi tion The car has the lowest amount of defects of any car produced he said The Tracer is a sub compact hatchback offering a wide range of stindard and optional features There have been some re design changes to the Mustang and he said The Thunderbird s hood line is changed and the Mustang has a different styl of headlights They fit flush against the body to im prove the aerodynamics he said The Cougar s emblem has been repositioned and it s on the grill instead of being on the hood of the car The hood has been redesigned on the Thunderbird There are few changes in the Grand Marquis and the Colony Park Mercury models he said however some exciting new colors are being added to the Mercury lineup General Sale Manager Hill eheek out An ad In thU week Cwioro li teen here with one of the Herald outline many of the Ford ready for to Ford Sale Herald photo