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Fashion HILLS OUTLOOK Satan March If Page Southern exposure Ruff Hewn designs live up to legend By Mary Martin It precisely this kind of statement We wanted cratlc low keyness that keeps the line thing with longevity in stores like NelmaoMarcus Bar neys of New York and Louis of Boston and stores in Lexington C and Oxford Miss Those smaller stores are just as important to us because they are the Victoria that she change the dress Itself right now says Jeffrey Rives best store in their town explains code In British public schools There not a lot of good news out Rives The company keen PolntNC Ruff Hewn has become laughs I would tell re there Ruff life makes you We were raised that way Is who one of the IS 80s most recognised tailers This Is a fictional character feel good because hes a hero and womens and mens and theyd say Well we dont want to Americas looking for heroes tell our customers that because they may know it but they dont want to Ruff Hewn has beaded to Jamaica know It They want to know and be- for its current advertising campaign Ruff Hewn may appear in the for the springsummer collections store one day The sense of adventure sparks mens The fact that Ruff Hewn was bleached shorts and pants lowed to become a designer in the sportswear Ruff story is one of meteor ic customer acceptance The compa ny kicked off in 1B81 with a men col lection that comprised two trousers two shirts and one pair of shorts To day Ruff Hewn Includes Jackets is shirts were raised that way you are These stores have been good to us and been good to them and thats how well be here SO years from now The numbers bear out that loglr Hewn has counted an annual compounded growth rate of Along with Its womens collection called Pretty Ruff the company Is concludes Marehman American mind- and I aristyled camp shirts pleated cent for each of the seven years it has is high- been in business It is currently run Hollywood trousers In more than A The fictional Hewn may spark And when Rati Hewn decides to up- panyowned and stores In the United States Another tomers curiosity but the clothes are daW a classic it fen pineapple- id J stores In Japan carry it and Ruff what ultimately count Ruff Hewn Pnt camp shirts in linen was not to go out there and make Hewn Is strongly anchored in Europe- designs recall country weekends a AUDI QUALITY STEREO SYSTEMS ft ACCESSORIES for your Home automotive RECORDS TAPES ft Sam Unlet MMHiMnalMi M i Being Overweight Can Be Dangerous To Your Health countries like England Belgium touch of wealth a sense of fun and ad and Italy A handful of Caribbean is- venture just like their fictional lands likes the look as well founder Warren and Jeffrey Rives bought a America wants to feel good about High Point C Jeansmanufactur ing plant in 1977 and dubbed it Rives The two used the plant to pro duce garments for Ralph Lauren Yves Saint Laurent Oscar de la Lee Gloria Vanderbilt Jordache and Levi Strauss Co among others To become costeffective the Rives brothers decided to open their own clothing line a few years later They teamed up with designer Dennis Marehman who handles the creative and merchandising side of the business Ruff Hewn says Warren Rives is not where we originally intended to go but It was so blamed good Jeff and I literally pulled the plug on the deal three times and Dennis talked us out of It three times Final ly we said this guy is so good that If he can sell us its worth a roll of the dice What sold was the idea of simply styled classic sportswear an at fordable country gentleman look Ruff Hewn Is upward of moderate In price shirts and trousers range from to SO- the clothes are made of all natural fabrics in cotton linen or wool and they stress comfort But who needs another classic American sportswear line To convince customers that they needed Ruff Hewn instead of someone else Marehman created a legend In a brochure called The Ruff Life which was attached to each garment Marehman penned the life of a heroic adventurerdesigner named Barclay Ruffln Hewn The Father of True American Wear As the legend had it Hewn was born on Independence Day in In New York City into a family of great social and political promt adventures led him to Buckingham Palace among other places where he suggested to Queen high press Georgetown 8772900 2 fori TOP SIRLOIN STEAK DINNER 095 With Potato Vegetable plus Your Choice Soup or Salad Sun March 20 to Thurs March CORNER OF STREET AND MO UN TAIN VIEW S OPEN 7 DAYS 877241 8 The Outlook Is Positive OUTLOOK 88 Contact the Advertising Dept at A onceayear opportunity to tell your companys story Once a year this edition provides hills residents with a comprehensive story of what progress our community has made over the past 1 2 months It does this in both words and pictures WATCH FOR IT Wed April 13th the HERALD Home Newspaper of Hills Established 866 Guelph St Georgetown 8772201