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BUSINESS OUTLOOK April 13 IMS My Generation Clothing Woman taps the teenager market Herald Teens take heart After months of whirlwind buying and preparation Jon Withers has opened a clothing store for the younger generation Opening My Generation located at 115 Main Street South March 22 was the realiiation of an Idea Mrs Withers had In her mind for years When she moved from Brampton lo Georgetown four years ago Mrs Withers Found there really was nowhere to shop or her two sons now IS and 1 I had to go out of town quite a bit she said As welt running a retail store was something Mrs Withers bad been part of since her mother operated a store Although Mrs Withers does not know if the time spent In her mothers store gave her any ex she said It was Just in my blood At the moment My Generation carries children sizes eight to le IB and depending on the line These alios would also fit a teenager I want try and cater to the high school kids she said Mrs Withers who loves kids and teenagers wants to create an at where both boys and girls feel comfortable I had a group of boys come In and they seemed to know just where to go she said The bunch headed for Jolt Withers opened igrr generation In mind Main Street South in The lor a corner to check out line of Ralph kith the recently a the shop Mrs Wither- left them to their looking really want the boys to know they con come in and shop she said When Mrs Withers heard space would be available in the old bank building at lis Mom Street South she got very serious about opening a store In September she and a girlfriend scoured Toronto looking at clothing was itartnl because there tack of for teenage clothing In town Herald photo lines She made appointments at clothing showrooms to buy her spr ing lines She also went to Montreal in February to do her Ralph Laurens buying for the fall Her husband built the counter and shelves In her store and Mrs Withers set her creativity in motion setting up displays She a few ideas from the showrooms she visited while on buy ing sprees Mrs Withers plans to change her displays every to 14 days just to keep things looking fresh and new In April she plans to take a course on display and promotion which she anticipates will be useful Mrs Withers children were very supportive of her decision to open a clothing store The youngest lovea to come in here she said Her eldest son Is do ing the on computer Opening day champagne flowed flowers bloomed and wrapping paper was lorn from gifts it was exciting Mrs Withers said Grandmothers commented it was so nice to find something for the grandchildren in town the store owner said Mrs Withers will be continually getting new stock in and Increasing her selection I love it downtown she said The atmosphere is alive The Georgetown resident would not want to be located In a malt And being in retail Is exciting Every day something different happens to give you on indication where you ore going Mrs Withers said She is open to constructive criticism suggestions or ideas which her customers may have I am new at this she said and would appreciate teens telling her what lines they would like to sec the store carry One or the attractions at Work That Body a life cycle which can simulate actual cycling condi tion outdoors Fitness Is no longer a fad and more people are exercising more regularly owner of the health club Laurie Burn Herald photo A fitness lifestyle Frank Heller and Co A success story for Acton firm Frank Heller and is a remarkable success story in Hal ton Hills The firm has managed to grow Waste grant The Regtonal Municipality of HaJton will receive an additional grant of up to for its long- range waste management Ing study Environment Minister Jim Bradley announced recently This grant to brings the total commitment to for work this fiscal year on its Waste Management Plan being done to meet the requirements of the En vironmental Assessment Act The grant comes under the ministry Comprehensive Fun ding Program for waste manage ment which was announced in June In a dying Industry and has expand Its market Its product range and Its labor force Frank Heller was born in Czechoslovakia where his family ran a tannery until they lost It during the war Frank emigrated to Canada in 1949 and began working at the Canada Packers plant in Acton In he started his own tannery in Acton The company remained fair ly small until Mr Hellers death of a heart attack in 1969 Franks son Ron and his soninlaw Fred now VicePresident of Marketing coowner took over the business The company present ly operates two plants and employs people The firm processes leather especially split leathers and sells to manufacturers of shoes gloves belts handbags billfolds and at tache cases A key to their success is the ownership of the Canadian rights to a special leather coating process called which consists of a laminated polyurelhane film sur face on split cowhide leather and results in a very tough surface wllh a flexible and comfortable reverse side This product Is extremely popular with shoe makers An American plant also offers this coating but they have not been as successful as Heller The process originated in England The company sells per cent of Its goods to the United States Mr Dawkins is very positive about free trade his company will gain by the elimination of tariffs on leathers The company imports raw material from the Far Bast South America and the United States making It a truly international affair The firm runs two plants the largest Is on Mcdonald Boulevard In Acton square feet and a se cond smaller one square feet is on Lamb Street in Georgetown The company was Hide House in Acton Frank Heller and Co moved from the site in 1980 Don Fred s brother now owns and operates the Hide House along with his son Stephen No legal connection exist between Heller and Co and the Olde Hide House but the family tic is strong Fred looks toward future expansion because of new product lines that are being planned The firm is in continual need of labor This is a high turnover Industry although some of the Heller employees have been there for 20 years Mr Dawkins Is reevaluating the present package offered to employees In hopes of attracting more labor At this lime per cent of the staff is female Because of the specialized nature of the work the company has to train most of its employees There are differing levels of skills which a worker can achieve and therefore there is room for advancement in the company Frank Heller and Co Is a growing and progressive concern in Hills a company with a future Herald Staff Once was the time fitness was con merely a passing fad But all that passed was time and today that fad is a very Impor tant part of most peoples lives Work That Body Is genuine proof of this evolving from a series or Illness programs staged wherever they were In demand to a thriving uptodate centre which caters to the fitnessconscious masses Laurie Bums owner of Work That Body began as an Instructor of fitness programs staged in tion with the recreation deportment in 1961 Four years ago Work That Body the Iness centre situated near the Junction of and Guelph Street in Georgetown open Its doors and today serves about members Laurie Is well aware of the em phasis placed on keeping fit by society Fitness was a fad for a while she says But now It a more portant part of peoples lives We of fer different types of memberships lo suit different lifestyles even as short as a month so we can cater to has a staff of nine inslruc tors including Laurie as well as four part time receptionists a weight raining instructor and a fuUtlme babysitter The centre remains open seven days a week during the colder mon ths and six days during the sum The air conditioned facilities and services available Include a gym weight training room sauna womens locker room hair dryers sun tan bed a babysitting service fitness evaluations and specialty programs One of the newest attractions at is the life cycle which is similar to regular Indoor workout bicycles but simulates actual cycl ing conditions including the uphill stretches Its computerized and geared to time Laurie says We set up specific programs with it and it makes It more exciting We re hop ing to add another one by Christmas The greater port of the member ship Is comprised of women at but a mens weekday fitness pro gram is operated during the lunch hour Another feature of WTB is their Class which Is designed lo use up large amounts of selective calories Fitness isnt necessarily confined to leisure hours either WTB works closely several local businesses lo provide cor poratc fitness programs In some cases Instructors will go to the workplace and conduct fitness classes on the premises during lunch breaks with the employees The flexibility of their member ship program wllh monthly pay ment plans make Work That Body on inviting place to get In shape and have a good time doing it Curwood is a company that relies largely on the resources of the people who work there to make It a success From left Dave Wolfe nden Gary Doreen Merrill Patty Heldeman Dennis McClay Tracey Charles Brian Reed and Cary Darsan SPECIALTY FILMS FOR PACKAGING Since Curwood Packaging Canada Limited Georgetown Ontario has grown to become the leader In Flexible Packaging Were proud of our growth and we are proud of the efforts of our people Curwood Is a group of hard working knowledgeable people dedicated to ex cellence In everything we do We provide the latest In training and development and we provide career oppor tunities second to none Weve invested millions of dollars In trie latest stateoftheart equipment to provide the ultimate in extended shelf life high barrier packaging materials Our facilities now measure In excess of 120000 square feet and we employ over Canadians Our future growth Is staggering Our Packaging products are part of the reason that North Americans enjoy the highest standard of living in the world today To find out more about us and our award winning team be sure to drop by our booth at Business In Georgetown on Friday June 5 1988 at the Gordon Alcott Arena We look forward to seeing you there CURWOOD PACKAGING CANADA LIMITED 114 Armstrong Avenue Georgetown Ontario L7G 4S2 4168775203 PROUD TO CALL GEORGETOWN ONTARIO HOME