Halton Hills Newspapers

Georgetown Herald (Georgetown, ON), October 15, 1988, p. 6

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fo Saturday October IMS Fashion Mrs Takis Kids Childrens wear gets sophisticated By Helen A couple of years ago Beverly Ann Taki complained that find well made sophisticated clothes for her youngest son Adam But being the wife of a wealthy knowledgeable and wellconnected apparel industry magnate her husband Is chairman of the million company behind such brands as Anne Klein Co Anne Klein II and Donna Karan Mrs Taki was in a position to do more about it than merely com plain And she did Mrs new mostly unisex line of children clothes accessories and shoes called Mrs Taki Kids recent debuted In the children wear de partments of some of the nation top retail stores Since then despite prices and even some styles thai many parents might consider geous the line has been selling like Good Humor popsiclcs at a play ground on the Fourth of July The acceptance has been terrific says Mar go I Holland associate ash ion director for children s wear at Saks Fifth Avenue which carries Mrs Taki Kids fall collection in five of stores It fills a void in the marketplace Because there really been anything like this in the American market before although then has been in the supply will ere ate the demand People will go for it says Mary Lisa editor in thief of Young Fashions an trade magazine for children wear Officially Mrs Kids is a sep arate entity from New York based Taklhyo the parent company of Anne Klein and Donna which Japanese businessman S3 is chairman At the same time it benefits from the unofficial guidance and knowledge of Mr Taki to whom company executives report if Mrs a striking year old American of Italian heritage is not available Mrs Kids clothes an a Val ley girl or guy dream leather pants in black or blue at J 15 a pair zipfront Italian leather mini dresses In purple blue or black coals made of a fabric in chartreuse checks or black printed fun fur polo coats There s even a dyed Tibetan lamb coat for and a tux Although the emphasis Is clearly on the girls share of the collection boys are expected to account for some percent of sales Surprisingly petite women long known to scour children depart ments in their desperate search for properly fitting clothing are ex peeled to account for 15 percent of sales of Mrs Taki s Kids clothes Its very fashion forward stylish contemporary and oicisiomlly whimsical also cleg ml and din and finely tuned for ildrcn a old and up Mrs of the lection that bears her name Although the not clothes to loss in the washing ma chine with the Kosh overalls and The introduction of Mrs Taki Kids comes at a time when a growing number of well known designer and apparel manufacturers are entering the better priced children apparel field in hopes of tapping the emerging market being created as baby boom have kids of their own Also peo ple arc having their kids later now and thus have more money to spend on them and are willing to spend it notes of Young Fashions Among the labels one may now spot inside the collars of fashionable tots art those of Iolo by Ralph Lauren Dior Versace I Kcnzo Missoni london Fog Guess Both The Gap and Benetton have recently launched children s clothing appeal refrct its from Mrs Taki Kids ram left bluer with logo crest and pltutrlped woolacrylic tunlencck with matching pant 1110 bear sweater III0 with crosscheck asymmetrical pant plaid cropped wool rayon blend Jacket with cotton Interlock body mil sad three tier wool skirt J 110 and cotton interlock white lip front woolcashmere drawstring 120 and plaid Nells DRIVING SCHOOL NEXT COURSE STARTS NOVEMBER 14 TO DECEMBER Monday Wednesday Nights 630 to 930 About or phone 8772671 Ironically Adam Taki now and a bit still cant wear Mrs Kids clothes It seems that the difficulties involved in launching an apparel line arc such that Mrs decided to concentrate initially only on boys sues to and girls sizes 7 to pre teen Being the boss son however docs ensure Adam a steady supply of Mrs Taki Kids clothes made dally for him Meantime Mrs says she still would like to do iirls sins to fix boys to and hopefully in a year or two Also on the drawing board is a lower priced version of Mrs Taki Kids something like Anne Klein II popular Anne Klein spin off Free standing boutiques here and abroad and even such products as toiletries bath products and cookies arc also under consideration Kids Mrs notes sounding like she should know take lots of baths and eat lots of cookies ONTARIO JUNIOR CITIZEN OF THE YEAR AWARDS One in every crowd lunar 1 trio Aw to nolo young romu tightly utilizing handful colors mamly pur chartreuse yellow green and periwinkle blue whirr ire lots and lots of black All it leathers and fur drawbacks These arc CONNECTIONS 88 COMMUNITY OPEN HOUSE Free Magic Shows Dancing Singing Gymnastics Demonstrations Crafts Services Videos Puppets Free Balloons Buttons Coupons and Draw Prizes How to workshops on Publicity Running Meetings and Recruiting Volunteers Special Guests and Refreshments And More WHERE Acton High School WHEN Saturday October 1 1 988 TIME 10 00am to 00 pm COST FREE Come on out and have some fun and learn about your community See whats out there for you Call 877 51 85 ext 262 FREE SHUTTLE BUS SERVICE FOR ACTON RESIDENTS

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