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HERALD Wednesday 1 The story on the suds Enterprises Ltd in vites you to join us in welcoming Canadas newest imported beer Simpatico the invitation reads it is tied with a silver ribbon to a tail slim blackmatte beer bottle With beer companies in the new lately and beer marketing cam paigns reaching new creative heights decided to gather a small group of friends to taste the new Mexican import Sande Char and I gathered around the kit chen table pouring from the single bottle of beer At least Brandevor had not tried to buy a good review by sending over a sixpack I thought The beer flowed golden from the dusky black bottle reminiscent of the one used for the Spanish sparkling wine What a snazzy bottle Sande exclaimed exactly as the marketing company had hoped Can I have it for my collection Beer wars are ail lmthe image the packaging and the marketing When it comes to the contents beer is all pretty much the same beer makers confess But is that true There are 75 domestic brands of beer sold in Canada Sixty seven per cent Is light crisp lager and 31 per cent is ale THE BOTTLE 18 ALL Its very hard to distinguish between beers says Robin MUward vicepresident of adver Using for Carllng Keefe Mainstream beer all tastes about the same Image makes the dif ference Mr MUward should know He and his boss David Bar bour Cartings executive vice- president of marketing once transformed a working mans beer Black Label Into the tren- brew in town The new Mexican beer tasted Your Business Diane I Thornton Service light and sweet kind of malty not at all smooth and creamy as described in the promotional material It tastes a bit like Carlsberg Light I said It sure isnt Superior said Sande referring to her favorite Mexican beer It tastes more like Carta Blanca It tastes a bit like Kokanee said Char citing a beer sold In British Columbia Slmmle who had been silently sipping her beer grimaced Its an acquired taste she said after a long pause Not what we Cana dians are used to ELBOWING IN Simpatico is vying for a place in that small part of the Canadian beer market not dominated by the big three Canadian breweries and The big three account for OS per cent of the million gallons of beer Canadians drink each year It will soon be the big two as and Carllng announced plans for a merger Molsons Canadian is the top- ranked brew followed by Labatts Blue Carllng 0 Keefe lost its popular Carlsberg brand to Labatts in 1967 If anyone doubted it the arrival of the new Mexican beer signals that the bottle wars are on Several brands have revived the old fashioned long beck bottles including Coors and Elders has a fat little bottle with a longish neck for its Posters brand Labatts has an elegant green winebottle style for its Classic and so It goes Whether Canadians will go for Simpatico in a big way remains to be seen The brand did well in its first year in the United States but the tastes of American beer drinkers are substantially from our own We think its distinctive black bottle makes it stand out from the crowd and thats what people are really looking for said Robert Imeson president in a news release Well see Tourism is big business here The Region of Halton through its Business Development Depart commissioned a study intc the economic impact of tourism spending in Halton Region The study results show that Halton Region hosted 5 million visitors per year who spent a total of million Thats alot of money I Halton Region of which Halton Hills is part of also includes the municipalities of Milton and Burlington and has been ac tively promoting this area for the last IS months The Town of Halton Hills In an effort to promote tourism in Halton Hills encouraged the local Chambers of Commerce to become part of the Hills Tourism Committee its purpose to foster and promote tourism growth The Halton Hills Chamber of Commerce provides the manpower and administrative support for this group The long term goal is to make Halton Hills an attractive tourist destination for the over six million people who live within a two hour drive of Halton Hills The HEAD FOR THE HTLLS- HALTON HILLS slogan and logo has been adopted by many of Menswear STORE HOURS 30 a 6 p except Thursday Friday 9 30 a m 9 00 Chamber Made Hafion Hills tourism related businesses and this paves the way for tourism growth HOW CAN YOU AS A RESIDENT BE PART OF THIS The answer to this question Is very simple just be friendly to all to our Town If they look lost ask them if they need help recommend your favorite stop oi restaurant tell them of upcoming community events Do you have a special street or road that you like to travel if so tell them finally just treat them like you like to be treated WHO BENEFITS FROM TOURISM SPENDING We all do the store where tourist shop the gas station that sells them gas the restaruant where they eat the banks where they cash their cheques the motel where they stay and on and on As these businesses prosper they will expand providing goods and services to not only tourist but you and I Tourism is BIG BUSINESS it has been estimated that the tourism in dustry will be the largest in the world by the year Lets all do our part in Halton Hills make a tourist feel welcome For more information or to plan your own DAY IN HALTON HILLS call or if you prefer drop into the Chamber Office located in the lobby of the Gordon Arena STEVEN C FOSTER BALLB BARRISTER SOLICITOR 37 MAIN ST SOUTH GEORGETOWN ONT L7G 3G2 l 4168734961 fax 4168734962 ft The Bennett Health Care Centre offering FINE RETIREMENT LIVING Private and SemiPrivate Accommodation available in an attractive comfortable and secure environment specially designed for your needs Services Include full dining room service nursing assistance maid and laundry service a variety of planned activities use of all amenities Including beauty shop gift shop and bar service THE BENNETT HEALTH CARE CENTRE A nonprofit Inundation affiliated with Dm Oeorgetovm A 1 Princess Anne Drive Georgetown Ontario L7Q 2B8 87701 1 JEFFREY A IRVINE B Ed MA MONEY CONCEPTS Halton Hills WEEKEND During February Money Concepts will be open on the weekends to help you with your R RS P investing Saturday 900 am500 pm Sunday 1200 Noon500 pm Call 8731877 to arrange an appoint ment or stop in at our office this weekend lCONCEPTS fci i Helton Hllla 348 Street Georgetown 8731877 HOURS MondayFriday 900 am 530 pm Saturday 930 100 Sheet Protectors three hole punch Side loading per box SPECIAL iWoMViiy WW Vinyl Nonglare go 74711fVFNG7l1RMecftimWeigtl RPF711R Message Book 935 Duafcopy NO CARSON required Narrow style Snip Mta or removal of original Super binding edge prevent duplicate put out Liquid Tip Marker I fW 149 WHEN YOU BUY