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THE HERALD OUTLOOK Saturday June 24 1989- Page 17 Behind the scenes at fashion shoot FASHION given If youre a good model you play that image up Acting it isnt Playing up the image is also re quired of fashion shows where de signers show new collections to stare buyers and press from around the According to the prepara time for these baby Busby Berke ley spectaculars can require up to two work weeks First the line has to be which outfits will appear and how then a couple of days are spent MARY MARTIN If a picture is worth a thousand words certain kinds of pictures are also worth hundreds of hours of work Fashion photography and live fash ion shows rely on the combined ener gies of a cadre of specialists who sweat laugh and sometimes cry through days of preparations to bring you a picture or runway shimmering with polished allure A recent photo session for the cur rent Lauder for Men fragrance ad campaign illustrates the enormous amounts of work and behind the- flurry required to produce that one pretty picture Lauder s new face model Paulina Porlzkova was teamed with Lauder for Men new face actor Bruce Box leitner for their first duo assignment In all about people were on the Hollywood Hills set to brush comb dress and dust these two superstars into pictureperfect sophistication Someone just doesnt grab the most beautiful face around order a dropi dead dress tell a good photographer to fire away and in a mat ter of hours perfect pictures have been born Weeks sometimes months of preparations can be ruined by a models sudden cold or an unwrapped delivery box that spills out a fuchsia feathered boa Instead of a black chif fon stole June senior vicepresident for Creative Marketing for Lauder heads up a department of that helps put together promotional and advertising pieces for the company She speaks of the involved prepara tion for a national ad photography about the preparatory time that goes into them says They don just happen And while using top- flight talent as sures professional behavior back stage as well as on the stage there can be those flareups of ego Tolbert recalls that a few years back there was a well known mannequin who used to be notorious with her ego She was a wonderful model but she was he explains The dresser would have her clothes ready and she would walk in and say I wont wear that it s ugly In those cases like those in any er profession the person is reminded however pretty the face that they are not being paid to like any thing The show fortunately does go on att NEWSPAPER ENTERPRISE Be A Cool Cat And Check Out the Savings in the Section PAULINA Porlzkova gets a final touch on Lauder photo shoot There are days of discussion with Leonard Lauder CEO and president of Lauder marketing di rectors and the president of the brand to work out the point of view and the logistics Two months ahead of the shoot date continues Leaman we start pulling it all together We have loca tion finders a hair stylist makeup artist models photographer photog raphers assistant fashion stylist who puts together the clothes and ac cessories and arranges them just so during the photography publicist and world Depending on the scale of the show its location and the number of topflight models required these shows can cost upward of It has been reported that a Bill showing of three different seatings at New Yorks Hotel Pierre with around topflight mannequins who must be booked at a full day rate of around each plus dressers stylists trucks rentals lighting insuraitce music etc cost six figures The stakes however high have their re wards the next morning invariably yields photographs and stories in pa pers all over America and the rest of the planet Last April Chip fashion di rector of the Mens Fashion Associa directed a fashion show of men s and womens fall collections for cou tuner designer The presentation spotlighted outfits on 20 models in a half hour show als can take another few days as can the selection of music and lighting Someone who is not involved in working on these shows has no idea RECYCLING Please Remember to Recycle This Newspaper OUR LANGUAGE Puissance has that bookish look by Jeffrey Puissance refers to power or strength It may look like a bookish word but don overlook the power of puissance Ebb flows away or declines This verbs popularity seems to be grow ing and I doubt that the use of ebb will soon ebb I heard someone on TV say They offered her and I the job Thats not right is it A No it The speaker used her and I as indirect objects after the verb offered Her is an object but I is a sub ject To be correct the speaker should have said They offered her and me the job I hope the job t in volve teaching our language Spurn refuses or treats with scorn Dont spurn this spelling clue on the spur of the moment spurn begins with spur Vicissitude involves change or vari ation Use the plural of this noun for the ups and downs of fortune are the vicissitudes of life I just graduated from high school but my English teacher shakes her head when I say that Why A sue may prefer the passive voice as in I was graduated instead of the active graduated days mora people use the active voice for graduate but try to remember the passive voice when you re speaking to someone from the old school Experts sweat laugh and cry through days of preparations to bring you a photo or a runway shimmering with polished allure art directors in all about people to carry out these shoots four to six times a year Granted the higher the stakes the more these mega names are willing to pay top dollar for other mega name professionals to pull off the de sired effect In the Lauder session milliondollar superstar faces such as and Boxleitner were groomed and photographed by well known fashion specialists like veteran Lauder photographer Victor Skreb- and hair stylist A clever stylist makeup artist and hairdresser pull you together says Porlzkova You look at yourself In the mirror before you go on the set and you see the image you have been RECORDS TAPES SAVE SAVE SAVE Unit Georqotown Ont 8731773 ON h1h OFF ANY PIZZA OVER 184 GUELPH STREET 8734499 LTD 8771234 PARCEL DELIVERY Were Shaping Up For Summer You ara invited to visit our completely updated exclusive Health and Fitness Centre with emphasis on a Country Club atmosphere TOURS NOW AVAILABLE DAILY amSKH pm Early Membership Special OFF Dont Miss Itl INDOOR OUTDOOR POOLS TENNIS COURTS Outdoor Activities Personal Programs and consultation in wellness and fitness Dome enclosure of Tennis Courts and New additions of Squash Court are planned Licenced Lounge and Patio LIFE CYCLES LIFE ROWER FAMILY MEMBERSHIPS AVAILABLE THERE IS NOTHING LIKE IT ADJOING CLUB 2000 3