The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Page 10 THE HERALD OUTLOOK Saturday December 1989 Fashion Outlook Shoe designer leads a worthy march While most people tiptoe around the subject of AIDS shoe designer Kenneth Cole has dug in his heels and become a prominent supporter of AIDS research A patron of The American Foundation for AIDS Re search he also encourages those who like his fashion direction to follow in his philanthropic footsteps Perhaps you ve seen Cole s most re cent magazine ad with a blank check made out to AmFAR and this state ment Buy a pair of our shoes on World AIDS Day and you 11 contribute to more than your wardrobe The fine print revealed that on Dec 1 the U sponsored World AIDS Day Cole planned to donate percent of every shoe sale to AmFAR based in New York City supports international AIDS educa tion and treatment programs and community based clinical trials of promising drugs According to a very conservative estimate AIDS has claimed at least 65 lives in the last nine years Experts fear that thousands more men women and children will become victims of AIDS before it can be controlled let alone cured Although many in the fashion com contribute to AIDS programs Cole has made a very visible commit meat In 1985 he launched a public awareness campaign with a series of striking ads Cole devoted the firm s ad budget to put his first eye- catcher in publications in one month Annie Leibowitz of Rolling Stone and Vanity Fair fame photo graphed top models Anane Christie Brinkley Kelly Emberg Cindy Beverly Johnson AndieMacDow ell Paulina Phillips and Joan Severance with a group of chil KENNETH COLE a shoe designer tries to make his fashionconscious customers more aware of social is noes such as AIDS Fashion The Young v 115 MAIN ST S GEORGETOWN tram Knox Church MM eat chop OPEN 7 OAYS 8732151 Siturday 9am Sunday dren The ad proclaimed For the of Our Children Support The American Foundation for AIDS Re search We Do Cole sometimes uses stark images When the phrase safe sex was said in hushed tones one of his ads made its point a onetwo punch a picture of a condom package and a line of copy Shoes are not the only thing we encourage you to wear Just after Cole and his wife had their first baby Emily Carrie about 14 months ago baby shoes ap peared in another ad with a startling observation This year because of AIDS hundreds of Americans won live long enough to fill these shoes That one is special to us admits Cole Her husband still in Italy working on his next collection enlist ed her help to explain his theories on fashion and philanthropy Maria Cole is more than a supportive spouse she works in public relations and helped create her husband s press kit After the first ad s success KCnneUi ed that every couple of months he would dedicate an ad to AIDS aware- Many in the fashion world contribute to AIDS programs but he has made a very visible commitment she explains adding that her husband comes up with the ideas for all of his other ads In these memorable ads Cole man ages to make witty references to newsmakers without ever sticking his foot in his mouth Nancy Reagan Imelda Marcos and even the presidential candidates have made their way into Kenneth Coles ads Even his father in law Governor Mario Cuomo of New York is amused He thinks that the ads are clever says Maria Cole Her husbands wit and attention to detail is also evident his successful distributed to more than 2 000 US stores and 11 countries There is a Kenneth Cole store in San For All Your Fine China Silver Crystal MAIN ST MILTON 8780050 GEORGETOWNS GENERAL STORE Its Show Time J to Thursday Rent Get 1 FREE Friday to Saturday Rent 2 Get 1 FREE Nov Dec 13 I- wiGo APPLIANCES SALE OF APPLIANCES AND PARTS Air Conditioner Tune Free In Store Microwave Leak Detection and Heat Test Authorized Maytag Dealer Service and Installation 110 STREET GEORGETOWN ONTARIO PHONE77 IN 1 IIIISU I hit mi ill BABY SHOES were shown in this ad from Kenneth Coles fund raising campaign for The American tion for AIDS Research and mink pompoms on the shoelaces Some pumps have a romantic touch of embroidery But Cole is in control He knows when simplicity becomes shorthand for elegance He s created simple- but well sculpted suede pumps that are perfect for the most conservative of The extra touch comes in the col or range a warm nutmeg vibrant co balt and vintage He offers men some tailored but unstodgy ox fords and boots with maximum swagger Cole who started his business in 1961 five years after he and his father Charles began Candies maintains what he calls a fashion forward ap proach to his line In he created Unlisted affordable shoes that keep in step with current trends heavy rubber soles lizard pnnts quilted suede and front zipped gogo boots or flats with poetically floppy bows Francisco and a third New York store just opened the Flatiron district Outfitted with weathered metal and bare wood this new flagship provides a dramatic setting for a wide tion of shoe styles at moderate prices 50 to Cole knows how to work whimsy into his collection Take the classic penny loafer updated in lizard print leather or the suede oxford with a no- nonsense crepe sole and mink trim Put More Muscle in your advertising CALL US TODAY 8772201 PAMPER YOURSELF With Facials Centre Good service good overage good price- Thats State farm insurance 1 Guelph St Georgetown 8731833 ike a good neighbor State Farm is there FARM INSURANCI taw fni EMBROIDERED satin piping gives a romantic touch to Kenneth Cole vel vet pump Scroller Coaster or slip on HiScroller Both are This year Unlisted and Kenneth Cole handbags made a big hit by com bining quality feather and suede with interesting details like the handle made from a metal coil encased in plastic Soon after the shoe designer heard the patter of little feet at home he introduced Kid Cole baby shoes Next spring look for Kenneth Cole wallets makeup and key cases Coles creativity has won kudos from the fashion industry The business man won the Cutty Men Fashion Award for Out standing Accessory Design in and Last year he was elected to the National Council of Fashion De signers But it is his ability to fashion a company with a visible commit ment to helping others that allows Kenneth Cole to to continually put his best foot forward GEORGETOWN DISTRICT HIGH SCHOOL MUSICAL leader of the Pack Join us for an exciting evening of s Music and Dance Thurs Sat Dec 14 15 16 AT8 00PM Tickets 5 00 at the door rA Go to Hawaii for But you can be in paradise for as long as it takes you to finish our scrumptious HONOLULU SPECIAL V COMPLETE QUARTER CHICKEN DINNER Hwy 7 GEORGETOWN 8731646 More parking around comer beside Manpower