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Page 11 THE HERALD OUTLOOK August 18 BEST AVAILABLE COW Ontario Hydro and Procter Gamble launch cold water project Procter and Gamble and On tario Hydro are launching a cam paign to encourage people to con serve energy when doing laundry by rinsing in cold water This is the first time Ontario Hydro has team ed up with a major packaged goods manufacturer to launch an energy conservation program The utili ty Vice President of Energy Management Dane MacCarthy says a joint venture made sense We know electricity but Procter and Gamble know laundry so and G contribution was essential to reaching the consumer said MacCarthy We re delighted to be working with Hydro to promote cold water rinsing said Bob McDonald Laundry Products Manager at Procter and Gamble Clothes come out just as clean and the en vironment comes out cleaner McDonald added Hydro MacCarthy says that the corporation decided to develop a public education campaign when market research revealed 30 per cent of consumers still rinse their laundry in warm water or even hot water after washing Cold rinsing saves energy used to heat the rinse water Over the course of a year of cold rinsing a typical family would save enough energy to heat the water for baths or 220 showers Our energy conservation targets are am bilious and it will take aggressive and innovative programs like this to meet them said The consumer communication program will include province- wide newspaper and magazine features with energy saving in formation about laundry along with valuable coupons for Tide with Bleach and Ultra Cheer the sponsoring P and G laundry brands The program will also in elude display material grocery drug and mass merchandising stores where Tide and Cheer are sold and direct consumer mail Ontario Hydro is a provincial crown corporation which generates and supplies electricity throughout Ontario Procter and Gamble is a leading manufacturer of a wide variety of consumer packaged goods with 50 per cent of the laundry detergent market QUICKPIK THE QUICK PLACE TO SHOP VIDEO PLUS of Georgetown Fru t Mo BRING HOME A STAR NOW IN The Handmaid To Joe The Volcano Watcher II Cartel Coldrine And Much Morell rale I St lint I Geo a AFTER FIVE THINGS TO DO PLACES TO GO FOR YOUR LISTENING AND DANCING PLEASURE 79 MAIN ST S 8773388 BAGGED MILK Homo Skim Corlon Cigarettes 28 Cigarettes pkg 3 All Mon Weekend New All Older Movies All the T me NINTENDO Machine Games Weekend Special Gomes Machine for3N grits Iridic ltd by now It yours Clnami court Call HOI or 1 or op In at The Hflrald Gun SI Gaoigatown to you If you not a week en look may tuj your turn to win GEORGETOWN CINEMAS 235 GUELPH STREET 8731999 CINEMA NOW PLAYING STEVE RICK MARTIN MY BLUE HEAVEN G00EY GOOD TRYOURNEWl DELIVERY SERVICE 308 Guelph St 873 1651 Nells DRIVING SCHOOL CRASH COURSE Aug 27283031 For Information About Courses or Private Lessons phone 8772671 Evenings at 00 1 Matinee Sat Sun at 2 CINEMA 2 2nd GREAT WEEK 1 PET CENTRES AT PET CENTRES ALL OUR PUPPIES AND KITTENS ARE KEPT HAPPY AND HEALTHY ON NUTRIENCE 300 OFF Evenings at 1 5 p m NUTRIENCE BRING THIS TO ANY PET CENTRES AND RECEIVE S3 00 OFF TOUR NEXT PURCHASE OP ANY 2KG OR LARGER BAG OF CAT TOCO OR ANY BAG OR LARGER OF DOG rocos ONE COUPON PER PURCHASE VALID UNTIL AUGUST ENTER OUR LUCKY DRAW Oft SMASH WEEKEND CLASSIC Jungle BooK Hi FAMILY Sat Sun 2 CINEMA 3 NOW PLAYING 1 PET CENTRES BRINGING PETS AND PEOPLE TOGETHER MOORE PARK PLAZA 8732666 BUSINESS You an who you in ih to Im Mir Evenings at pm Matin Sat Sun at pm