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the HERALD Page Community Profiles Wednesday July 31 1991 Balloon business is flying high Art Effects a joint venture Trudy Thomas started her own business over four years ago in her garage It has since grown enough to warrant its own store on Main Street in downtown Georgetown Trudy Thomas is the proud owner of Up Up and Away Balloons an establishment that deals primarily in balloons for weddings parties and other special occasions It all started when I was sit- Graduate Congratulations to Jennifer Megan Henwood on achieving the degree of Honours Bachelor of Arts and Science with Distinction from University Hamilton Jennifer was awarded the prize in Gerontology and has been accepted into the MBA pro gram at with specialty in Health Service Management Coop Best wishes from proud parents Andrew and Gayle Hen wood and sister Pamela ting in a hospital waiting room when I saw a balloon bouquet be big delivered and I thought Wow I could do so much more with that so I did Mrs Thomas who is originally from Owen Sound has lived in Georgetown for over seven years Before she took to the balloon field she worked in the customer service division of Monroe Auto Parts for a half years Unlike other hopeful en she didnt have to go to a bank to get her starting capital for her business Mrs Thomas used her own money to get Up Up and Away off the ground As it turns out Mrs Thomas has made a very wise in vestment with her money and it promises to pay off nicely in the future Although it seems that Mrs Thomas has had an easy time getting her business started she has had her share of difficulties Not the least of which was trying to educate people on what could really be done with balloons Give 24 hours to Trudy and her wonderful staff and they could whip together an incredible balloon sculpture that is to say they would actually build something out of balloons Some of the balloons sculptures they have done in the past include a miniature Eiffel Tower and a giant dragonfly They even make balloon flowers where a normal balloon is stretched over a wire frame and painted to make it look like a real flower But even with the problems and successes of the past out of the way ups and downs still occur in the business said Mrs Thomas ByMARKTUFFORD The Herald Two years ago Barry Bell own ed and ran Bell Glass a franchise company based out of Toronto Keith Felton ran a book binding and restoration company in Georgetown It was at this time that the both of them decided to go into business together Art Ef fects was born Art Effects is an art gallery and framing centre Both Mr Bell and Mr Felton have expenence in this area that was gathered from their past pro fessions They decided to base the store in Georgetown and not in a larger community because it was closer to home and there was also nothing like it in Georgetown or any of the surrounding areas They both used their own money to start the business and utilized a program called The New Ven tures Loan for people who wish to start a business The two admit that getting started wasnt very easy Their main problem in the beginning stages was letting people know that they were In town After the word got out that there was a new art store in town people started going to it to check it out and ever since they have been doing a booming business they both agreed Even the reces sion couldnt slow their business down Mr Bell and Mr Felton are ab solutely delighted with what they are doing The possibilities are phenomenal said Felton As soon as this recession is over we might expand to other corn- mum ties Right now however the two are content with where they are Mr Bell runs his glass business and Mr Felton is happy keeping Art Effects afloat There shoudnt be any problem in that area everyone needs something to hang on a wall somewhere in their house BASF Canada streamlines system To better meet customer needs BASF Canada Inc announced it is streamlining its animal nutri tion and feed premix delivery system in Quebec forming a new technical services department and more than doubling its field sales team Lloyd Curtis business direc tor of the Fine Chemicals Depart ment of BASF said the new technical services department will be based at the companys headquarters in Toronto In addi tion he said BASFs expanded seven member sales team will provide improved customer ser vices Curtis said BASFs new distribution system in Quebec will be place before September The new network replaces a former distribution warehouse near Chambly with new distnbu tion points strategically located near BASFs animal nutrition and premix customers throughout Quebec Our goal is to become even more responsive to our customers and their increasingly sophisticated technical needs Curtis said The positive steps we are taking reflect our commit ment to our customers Besides todays announcement BASF recently modernized its premix facility in Georgetown Ontario The million included installation of a computeroperated mixing system to assure consistent pro duct quality With our improvements to the Georgetown facility Curtis said Our customers can be ab solutely certain that they are receiving premixes exactly to nutritionists specif The Fine Chemicals Depart ment of BASF Canada Inc based in Toronto provides a wide range of animal health products to Canadian agriculture Moonlight Madness upcoming The downtown Business Improvement Area B I A will be holding another Moonlight Madness Aug 16 from 6 00 toll pm Moonlight Madness involves most of the stores in the downtown Georgetown area The event will feature a corn roast Twisty the Clown the much more There will also be a food pyramid built in Penmesworth to benefit the Love in Chnst food bank Between and 9 00 there will be a Paint A Than for all who wish to enter Prizes will be determined at a later date LP a SSr WE HAVE THE LARGEST SELECTION OF BALLOONS FOR ANY OCCASION Gifts Novelties Paper Products Bulk Balloons Party Supplies Helium Rental Balloon Bouquet Deliveries Free In T Costume Delivery Custom Imprinted Balloons Wedding Decorating Specialists Fresh Silk and Dried Flowers Clown Parties Face Painting Animal Balloon Sculpture 20 OFF All Paper Products Main Street Sou Georgetown J Telephone 4t6 8732334 ffi ft effects Gallery Framing Centre