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9 Business Links, Tuesday, January 12, 2010 Book Review Courtesy of Halton Hills Library 2010 ANNUAL GENERAL MEETING OF THE How to Succeed in Business using LinkedIn By Eric Butow and Kathleen Taylor ISBN978-0814410745 Review by Beverley King, Halton Hills Public Libraries GEORGETOWN AGRICULTURAL SOCIETY Saturday, January 23, 2010 - Meeting starts at 10 a.m. Georgetown District Seniors' Centre 318 Guelph Street, Unit 9, Georgetown, ON L7G 4B5 (Rear Entrance of the Indoor Mall) S ocial and professional networking tools are fast becoming one of the best ways to get the word out about your product or service. The best part is they're free! LinkedIn has emerged as one of the top professional networking websites. Maybe you've created an online profile using LinkedIn, but do you understand the nuances of how to really put this marketing tool to work and promote your business? Make sure you educate yourself before you "link in". Each social networking space has its own online culture and user norms. There's no reason to make avoidable online blunders. How to Succeed in Business using LinkedIn is one book that can help. The authors start by explaining how you can use LinkedIn to your advantage. For example, they explain how you can promote your business by establishing a network of customers and colleagues, publishing testimonials, sharing expertise, monitor trends, and conducting market research. In just 12 chapters, they take you through every aspect of LinkedIn, from getting registered and building your network, to posing questions and creating groups. You will receive detailed and practical instructions on how to create a home page, manage contacts, leads and ecommendations, search for other experts in the field, look for and become a service provider, find and recruit for jobs, and conduct business research. The authors also offer essential guidance about proper business etiquette and provide targets to help you use LinkedIn to its full potential. For example, when answering questions well, the authors say "Don't rattle off a quick opinion. Put some thought into it. Provide some additional resources." Similarly, their suggested target of 60 contacts is a good goal to work toward. If you're already convinced that your business would benefit from LinkedIn, but aren't sure how to get started, this unique and practical book will show you how to make the most of LinkedIn, avoid embarrassing mistakes, and reap the benefits of the powerful networking opportunities it offers. Be part of the 164th Georgetown Fall Fair NEW MEMBERS ARE NEEDED AND WELCOME! For more information call 905-873-6157 agriculture@haltonhills.com www.georgetownfallfair.ca LET US HELP...UNCLUTTER YOUR LIFE! Free up more space for your Office, Garage, Basement, etc. ...Store it at New Semester ­ New Outlook! BoM Nomination Form Let us know which Halton Hills Businesses are committed to providing you with quality service, unique products, and/or deserves recognition for making a difference in the community through civic involvement. Your input is vital! Business of the Month Nominations Ever wonder how they are chosen? Month after month, year after year? They are chosen from nominations that come in from the community. From YOU! Businesses nominated are kept on a list for up to a year. The committee reviews the nominations monthly and has the fortunate opportunity of choosing the recipient. A business that has been chosen for the Business of the Month is eligible again after a minimum of two years. Nominations can be dropped off at the Chamber of Commerce at 328 Guelph Street L7G 4B5 or fill in a form online at: http://www.haltonhillschamber.on.ca/Default. aspx?tabid=75 Next time you see a business you would like to nominate, ask them for a nomination card. You can fill it in right then and there and it can be forwarded to the Chamber of Commerce. Get Started Now! Here is your first form! Math Tutoring available for upcoming semester! 324 Guelph Street, Suite 11, Georgetown 905·877·3163 georgetown@oxfordlearning.com Business Nominated Reason(s) for nomination A GOOD REASON TO SHOP LOCAL Shopping local saves the environment. We are all aware of CO2 emissions and our environmental impact. Local shops do not require long car & bus journeys to get to, help reduce our global footprint. So... shop smart, shop our local stores! Your Name Your Email SHOPLOCAL SHOP SMART... SHOP HALTON HILLS