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4 WHEELS March 11 2010 For all their popularity in Canada, sales of the Canadian-built Chevrolet Camaro are even hotter south of the border, extended a sales lead in the U.S. sports car segment in February, posting 6,482 total sales. That works out to a 21 percent increase over January results, and marks the ninth consecutive month that Camaro total sales outpaced sports car models including the Ford Mustang, Nissan 370Z, and Dodge Challenger. Consumers have bought nearly 75,000 Camaros Chevy Camaro sales are red-hot on both sides of the border since it was launched in early 2009, and demand continues to hold steady even in winter months. "Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the winter," says John Fitzpatrick, Chevrolet Performance Cars marketing manager. "But, demand for Camaro shows no sign of slowing down." Texas, California and Florida account for about 25 percent of all Camaro retail sales, and six of the top 10 U.S. dealers for Camaro sales are located in Texas. "We're beginning to see owners of performance cars like Mustang and 350Z trading in their cars in to get behind the wheel of a Camaro," says Fitzpatrick. "To me, that's an incredible testament of the appeal, and performance, of Camaro." The Oshawa Assembly Plant has been running Saturday overtime since June 2009 to keep up with demand for Camaro. According to recently released data, Camaro led the segment in consumer retail registrations for 2009 calendar year. The Canadian-built Chevrolet Camaro continues to set a torrid pace in North American sales with its Oshawa production plant running on overtime since June 2009. Kia Borrego SUV named a `best bet' by The Car Book Kia Motors America (KMA) has announced The Car Book 2010 has recognized its Borrego SUV as a "Best Bet". This marks the fifth consecutive year that Kia Motors has been recognized for honors by The Car Book, a U.S. publication. "We are extremely pleased to have Kia Motors once again recognized as a `Best Bet' by The Car Book," said Michael Sprague, vice president, marketing of KMA. "It reflects the continued growth of the Kia brand and the strong quality and value our wide-ranging and diverse lineup brings to market for consumers." The Car Book 2010 is an updated and expanded guide to buying a new car, van, truck or SUV. It presents the latest safety ratings, dealer prices, fuel economy, insurance premiums, maintenance costs, tires, as well as a chart of state lemon laws, and is published in cooperation with the Center for Auto Safety. The Car Book's "Best Bet" distinction, given annually, is based on objective information collected from government and independent sources that evaluate the safety and performance needs of the American consumer. Only cars that have ratings in all of the key Car Book categories (safety features, fuel economy, rollover, front and side crash tests, maintenance and repair costs, warranties, insurance costs, and complaints, with the greatest emphasis placed on crash test performance) are considered as potential "Best Bets." --MetrolandMedia Group Carguide Magazine