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Dimytosh second in ad exec contest By LISA TALLYN Staff Writer 9 The IFP · Halton Hills, Thursday, April 5, 2012 "I am thrilled," said Dimytosh, a fourth year Bachelor of Commerce student at Queen's School of Business. "We beat out Georgetown native Emily Dimytosh 191 other applicants from across 32 uniand fellow Queen's University student versities nation-wide. Elizabeth and I are Elizabeth Harris took second place hon- honored to have the opportunity to repreours in Canada's Next Top Ad Exec (CN- sent Queen's so well." Dimytosh said she will be applying the TAE) competition. Dimytosh and Harris' team finished scholarship funds to her entrepreneurial education with Whaddyaas second runner-up to Mcthink, a start-up company she Master University's Kailee is currently running that deJaimeson and Ryan Moran livers restaurants and retailwho took home top spot in ers real-time guest feedback. the competition. The McDimytosh said she and Master teammates each won Harris had three months to a 2013 Chevrolet Spark. craft their marketing strategy The competition was for the new car. created in 2007 by the De"We had a fictitious $5 milGroote School of Business lion budget to spend and had to engage students through to determine the best way to experiential learning and generate awareness for the bridge the gap between uniEMILY car, encourage trial, and ease versities and industry. With DIMYTOSH adoption of the vehicle. UltiChevrolet as the lead partmately, how do you get peoner, the competition chalple's hands on the wheel?" lenged teams to develop an integrated marketing communications strategy for said Dimytosh. "We re-engineered the buying process the launch of the 2013 Chevrolet Spark in to make it easier for first-time car buyers major Canadian urban centres. Dimytosh and Harris, of Vancouver, to get behind the wheel. This involved exreceived $2,500 each in scholarship funds tensive advertising on public transit, test plus Sony tablets. Third place went to drives in grocery stores, and a mobile apChristopher Larryant and Veronica Yeung plication that does everything from tell of University of British Columbia who you what that blinking light on your dashshare $2,000 courtesy of Chevrolet, and board means to schedules your next lube, oil, and filter," said Dimytosh. two Sony tablets. Better Hearing Day Thursday April 26 8:30-5pm GEORGETOWN Agil is the revolutionary new hearing device that helps you understand more with less effort. Research studies have shown that people fit with Agil hearing instruments report an amazing 86% Overall Satisfaction Rating and a 93% rating for Speech Clarity CALL NOW 905-877-0099 211 Guelph St., Suite 1 (In the M&M plaza, across from Winners)